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An explainer video is a short video used for promotional purposes. Its primary focus is clearly and effectively explaining a company’s service or product and highlighting its benefits to attract more business.
In this article, we will discuss the benefits of using explainer videos. You will learn more about explainer videos and their importance for the growth of your business online.
Benefit 1: Showcase your products and services with utmost clarity.
Explainer videos are a powerful communication tool. They combine video and audio to clearly explain the benefits of a product, a service, a concept, or an idea. Given that they leverage both visual and aural cues to convey the message, explainer videos make your content, product, and brand more accessible to your audience.
Here are a few benefits that illustrate why using an explainer video to communicate your products or services benefits your business.
💡 Explainer videos explain things better.
In fact, explainer videos are unbeatable marketing materials. It allows you to tell your audience what your product is about while showing them how they can use it and what they can do with it.
This show-and-tell marketing strategy allows you to easily break down complex ideas and concepts while keeping the video fun and accessible. According to a survey by Wyzowl, 94% of marketers report that explainer videos have helped increase user understanding of their product or service.
People get to see your product being explained and its features detailed. It helps them perceive first-hand the potential use cases and benefits of your product. As a result, it helps you build credibility for your product and brand and eventually gets the target audience to trust you.
💡 Explainer videos make it easier to retain your message.
Because video content is both seeing and hearing, it is easier to remember than an image- and text-only content. Case in point, research shows that 80% of consumers remember information better when it combines sound and image, compared to only 20% for sound or text alone. Video’s dynamic nature makes it the perfect medium to ingrain your brand in the minds of your audience.
💡Explainer videos allow you to condense information and save time.
How many times have you skipped through a 5000-word blog post because it was too long, took too many minutes to finish, and required too much focus to read through? Our attention span is short, and any content that appears long bores us quickly.
That said, content that delivers information fast and in a visually appealing way is the gold standard. That’s where explainer videos come in.
Most explainer videos are two minutes long or less. They allow you to compress your information into a minimum amount of time for the audience. This is convenient to ensure that your message is understood in its entirety and that viewers stay until the end to check your CTA.
Benefit 2: Get more conversions.
Video is a powerful weapon for selling your products or services online. It significantly improves the perception and confidence of prospects and customers, which leads them to buy.
The key reason for the power of explainer video is that it allows your audience to easily see your product in a lifestyle situation rather than simply reading about it or scrolling through images.
In return, viewers can see exactly what the product is capable of and what it can do for them according to their specific situation. They immediately experience the value—which leads them to purchase.
Studies show that 84% of customers have purchased a product after watching an explainer video about the product in question. Also, according to Unbounce, adding an explainer video to your landing page can draw traffic to your website and increase the conversion rate by 80%.
Benefit 3: Improve your SEO.
One of the most significant advantages of using an explainer video is its positive impact on your website’s SEO. Explainer videos capture visitors’ attention and keep them on your site longer—reducing bounce rates.
The more time spent on the sites, the more credibility the content has for the search engines, and the latters will prioritize these sites on SERP. Sites prioritized by search engines benefit from a better ranking and are proposed first to searchers on the SERP.
According to Martech, you are 53 times more likely to appear on the first page in a Google search if you integrate a video into your web pages. Moreover, it has been observed that a video is 41% more likely to get clicked than a text-based article on SERP.
Basically, explainer videos boost the SEO of the pages on which they are published as well as your entire site’s organic ranking.
Benefit 4: Increase your visibility and engagement on social networks.
People love video content, especially on social media. According to statistics, more than 52% of mobile traffic is video content consumption. And online video consumption is expected to make up more than 82% of all consumer internet traffic this year.
There are three significant advantages to integrating explainer videos into your content strategy in terms of social networks:
🚀 Increase brand visibility.
Most social algorithms favor video in the users’ news feed. This is because algorithms favor content people engage with the most. The more people consume, react to, and leave comments on your content, the more the algorithm will display it to a broader audience. And video is the most consumed type of content on social platforms. So, explainer videos give you more chances to reach greater brand exposure.
🚀 Keep up with consumer trends.
Using explainer videos on social networks allows your brand to show up where your prospects or customers are looking for you. Most people today refer to social platforms such as TikTok, Instagram, Twitter, or Facebook to gather product information before making a purchase decision.
This is corroborated by a 2022 GWI Gen Z report that found that 46% of Gen Zers rely on TikTok to find product and brand information, while 69% use Instagram. These platforms are essential in the buying process today. And creating an explainer video for these platforms allows you to be there and direct them to your business.
🚀 Get more engagement with your content.
Video generates 1200% more shares than text and images combined. It is a powerful tool to strengthen your brand’s online reputation and build a lasting relationship with your subscribers.
Benefit 5: Get a better ROI.
Dropbox spent $50,000 to tell its story through an explainer video. They created a whiteboard animated explainer video and shared it across platforms. It resulted in millions of new customers and over $24M in revenue. So, does using an explainer video guarantee you a good return on investment?
Let’s face it; video production costs are much higher than writing a blog post or creating a product image. For a two-minute explainer video, the ideal cost is between $10,000 and $18,000.
But the beauty of an explainer video is that it’s quantifiable, and you can easily measure its performance. Unlike text content, where it’s hard to know if the user has read or skimmed through the post.
You can measure:
- the click-through rate,
- the average number of times a person watches the video,
- and even at what point the user leaves the video.
Having this information allows you to optimize your video content and improve the return on investment.
Also, there are interesting statistics that show the ROI of explainer videos. According to a study conducted on marketers who use explainer videos in their strategy, 89% of marketers reported that they are satisfied with the ROI of their video.
Also, according to Animoto, 88% of video marketers on social media are satisfied with the ROI of their video marketing efforts. Animoto also reports that 80% of marketers say that they find satisfaction with the ROI of social media video ads.
💡 Important: The tool we used to find the ideal cost for producing an explainer video is VidFit. This is our video production cost estimator that lets you define the specificities of the video you want to have produced and deducts a price margin.
Let Vidico Create Your First Explainer Video For You.
People are more likely to watch a video than read text content. If you usually publish long articles, include an explainer video. It will captivate people’s attention and get them to focus on your key message.
So, if you want to communicate your product effectively, an explainer video is the way to go. However, your video must be unique and well-produced to allow you to benefit from the strategy. Fortunately, you can get help from our professionals at Vidico.
We have experience producing explainer videos for well-known companies such as Amazon, Spotify, UberEats, Shopify, Airtable, and many others. We will provide you with quality support during all stages of your explainer video production.
Click here to talk to our professional. Or click here to find out how much it will cost to produce your explainer video.