App Store preview videos can lift conversion 20 to 40% over screenshots alone, according to app-marketing platform SplitMetrics.
A short mobile app explainer video goes beyond still images to show what your app does, and how it works, in seconds before someone taps install.
Over 700 videos produced for companies you know.
100 million views in the last twelve months.
Yeah… we kinda have a thing for video.
We have a proven record of making complexity disappear.
1. Creative onboarding: we chat and ensure we get your brand and needs from proposal to brief outline.
2. We assemble a specialist, dedicated video team: work with some of the worlds’ best illustrators and motion designers, top producers and project managers that guide you step by step.
3. From concept, to script to storyboard: our team comes up with fresh perspectives, enhance and simplify your product messaging.
4. Shooting, editing and delivery: we’ll follow with adjustments as needed, plus advice on how to efficiently and cost-effectively scale your video operations.
Michael, Evan and the whole team at Vidico are awesome to work with. No problem too big or small, they bring big team craft and professionalism, but also have the agility and flexibility to suit any type of project.
The Vidico team exceeded our expectations, especially with their animation. They were excellent listeners — not only did they hone in on our creative needs, they really took time to understand our business in order to deliver an amazing explainer video. I definitely recommend Vidico.
We looked at several agencies to help us with a video, and we chose Vidico for two reasons: their explainer video quality and their willingness to move beyond the cookie-cutter approach.
We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, story, animation, process, team, and, most importantly, the educational explainer video.
A mobile app explainer video is a short animated or live-action video that shows what an app does, walks through its key features, and prompts people to download it.
We use animation most often for technical, hard-to-show apps, because it can render any screen or flow without a live shoot.
Vidico’s studio has won 20+ Behance awards for vector, frame-by-frame, and 2D animation, and also produces 3D animation for complex products.
Vidico is known for creating an app video with an end-to-end process with our in-house team. Here are some steps to consider when making an app explainer video.
A 90-second animated app explainer video runs $11k to $18k, and $15k to $20k for live-action, per our VidiFit pricing. That premium range covers custom scripting and animation built from scratch, not templates.
Most app explainer videos take a few weeks to a couple of months, depending on length, animation style, and how many revision rounds you need. The work moves through creative onboarding, scripting, storyboarding, animation, and final delivery. On a Vidico subscription, later videos move faster because your brand templates and animation style are already built.
Most mobile app explainer videos are animated. Animation shows your in-app screens and flows clearly, works for features that are hard to film, and is cheaper and faster to update when your app changes.
Live-action fits founder stories, testimonials, or lifestyle context around the app. Vidico produces animated and live-action app videos, so the format follows the message.
One mobile app explainer video can run across your whole funnel. Common placements include:
A single shoot can be cut into versions sized for each placement, so one project fuels every channel.
