Explainer Video for Business

Explainer videos for business, and beyond.

We turn your value props into pitch-perfect, story-driven explainer videos that communicate your business or product benefits with clarity to help you acquire new customers.
5 stars
I recommend them without reservation
5 stars
experts in the video production field
5 stars
over the moon is an understatement
See real results, created by the video production company consistently rated five-stars.

Explain your business through a pitch-perfect story.

Explainer videos are your elevator pitch in video form. Short, clear, high-quality and made to reinforce your brand.

Tell your brand’s story in the simplest way possible. And win your target’s attention through eye-catching visuals.

From live-action to animation or engaging screencasts, communicate the value of your business in the space of 60 to 90 seconds.

Some of our best explainer videos for business.

Over 700 videos produced for companies you know.

100 million views in the last twelve months.

Yeah… we kinda have a thing for video.

Project Summary

Vidico’s Involvement

Video creation process simplified.

Producing top-quality videos takes time and effort. Let us do the hard stuff with an award-winning team packed with fresh ideas and a streamlined, end-to-end process.

1. Creative onboarding: we ensure everyone involved understands your brand, product and needs from proposal to brief outline.

2. We develop a unique concept: along with a script and storyboard putting into practice our scripting and storytelling abilities to enhance and simplify your product messaging so you can communicate all your value props in seconds.

3. Shooting, editing and delivery: we assemble a world-class team of animators, producers and project managers to make your video on time, on budget and above your expectations. Our consistent communication and thorough process make feedback loops a breeze so you can seamlessly comment at every stage.

Awesome working with the Vidico team. Incredibly responsive, quick delivery and very high quality. Looking forward to working together more in the future.

Luke Jokovich, Marketing Manager
5/5 stars

Be inspired.

Shonal Narayan

Marketing Manager

The Vidico team exceeded our expectations. They were excellent listeners - not only did they hone in on our creative needs, they really took time to understand our business in order to deliver an amazing explainer video. I definitely recommend Vidico.

Omer Molad


We looked at quite a few agencies to help us with a video and we choose Vidico for two reasons; the quality of their work and their willingness to move beyond the cookie cutter approach and come up with something that is uniquely suited to us.

Ron Schniedermann


We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, the process, the team, and most importantly the finished product.

Explainer video FAQs.

Why does your business need explainer videos?

If your product is complex, then you have no choice but to help your users understand how to use it. And that’s where explainer videos come in.

Explainer videos provide better explanations of the ins and outs of your product. Put simply, they serve as a powerful story that can increase conversion rates on your product pages and significantly boost engagement (when done right).


What should an explainer video for business include?

The typical explainer video narrative has three parts: description of the problem, focus on the solution and call to action. These parts are designed to take the customer step by step from the darkness to the light provided by your product or service. As an example, below is a simplified version of the framework we use to explain complex ideas:

  • Introduce your product
  • Validate its potential
  • Establish the need
  • Breakdown the problem
  • Enter the solution
  • Explore the benefits
  • Convey the future vision

Are explainer videos effective for business?

Studies show that 85% of people are more likely to buy a product after watching an explainer video, and explainer videos convert 20% more visitors into customers than text alone.

The main reason explainer videos are effective is because they communicate a straightforward story that viewers can easily relate to. They combine images, motion, and audio to ensure your message is clear and memorable. In other words, they leverage visual and verbal cues to effectively convey the brand’s message, which has proven to improve message retention.



Contact our video team

Got questions? Our team is here to help with insights on process, planning and your next project.
or call us on +61 1300 127 186.
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