Creating a video ad that captures attention in today’s crowded market isn’t easy. Most B2B brands struggle to produce video content that resonates while driving real business results. Traditional video marketing approaches fall short because they focus on one-off creative instead of building systematic, scalable video production.
At Vidico, we’ve created video ads for TikTok, Square, Spotify, and 20+ unicorn companies—we’ve learned what makes B2B video campaigns actually convert.
In this guide, we’ll break down the best b2b video ad examples from brands achieving breakthrough results, explore what makes these video ads work, and show you how a systems-based creative approach delivers higher output without sacrificing quality.
Key Takeaways
- Systematic video production beats one-off projects—successful B2B brands build reusable creative systems that scale
- Authenticity drives engagement—the best video ads connect on a human level rather than relying on corporate messaging
- Platform-specific creative performs better—adapting your video format and video storytelling for each platform increases conversions
- Product demos work when they show real value—explainer video content that demonstrates solutions outperforms generic brand videos
- Creative approach matters more than budget—engaging visuals and charming video concepts beat expensive production
- Strategic CTAs convert viewers—placing calls-to-action at the right moments in your marketing video guides prospects through the sales funnel
Content
Top 10 Video Advertisements for B2B
1. Vidico x Rev-Trac: Systems-Based SaaS Explainer
Rev-Trac needed a b2b video that could explain their complex revenue optimization platform without overwhelming their target audience. We created a systematic explainer video using clean motion graphics and strategic pacing.
“For B2B audiences, especially those making high-stakes purchase decisions, a great explainer video starts with talented writing. The message must be carefully crafted to resonate with their challenges, then conveyed on screen in a way that builds confidence”
Why It Works:
This video brings Rev-Trac’s value proposition to life through systematic visual storytelling. Instead of dumping features at viewers, we built a narrative showing how the platform solves real audience’s pain points.
The engaging visuals use consistent brand colors and motion design elements we’ve developed across multiple projects—that’s our asset bank approach in action. Each graphic element was designed to be reusable for future video content, giving Rev-Trac a compounding creative advantage.
We kept attention spans engaged with quick transitions and relatable content speaking directly to CFOs and revenue leaders. The background music supports without overpowering.
Key Elements:
- Clean, systematic motion graphics that simplify complex topics
- Strategic pacing that respects short attention spans
- Reusable visual assets for ongoing video series
- Clear connection between pain points and product benefits
2. Vidico x Rokt: High-Energy B2B Brand Video
Rokt wanted to build brand awareness with a video ad matching their innovative approach to e-commerce personalization. We delivered high-energy creative that positions them as disruptors.
Why It Works:
This marketing video captures Rokt’s brand personality through vibrant visuals and dynamic pacing. We built this using our systematic production approach—creating modular elements that Rokt can remix for different campaigns and platforms.
The video format works across multiple channels because we designed it with platform flexibility in mind. The same core assets drive their LinkedIn ads, website hero section, and investor presentations.
We showcased real success stories from major clients without turning this into a boring testimonial. We wove social proof throughout using animated statistics that feel natural.
Key Elements:
- Systematic asset creation for multi-platform distribution
- High energy pacing that captures attention immediately
- Integrated social proof without disrupting flow
- Reusable visual system for ongoing marketing funnel content
3. Vidico x Kyocera: Product Demo That Educates
Kyocera needed product demos to educate potential customers about its document management solutions. We created educational videos that make complex technology accessible.
Why It Works:
This explainer video proves product demos don’t have to be dry technical walkthroughs. We used our systematic approach to create modular demo segments that Kyocera can mix and match based on their target audience.
The video storytelling connects features to real business outcomes. Instead of listing specifications, we show how Kyocera’s solutions solve actual problems businesses face with document management and project management workflows.
Our video editing creates a natural progression from problem identification through solution demonstration to implementation.
Key Elements:
- Modular demo structure for multiple audience segments
- Clear connection between features and business value
- Educational videos that inform without overwhelming
- Systematic production enabling ongoing saas videos creation
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritizing.
4. Vidico x Freighty: Authentic Brand Storytelling
Freighty wanted a video ad that differentiated them in logistics by highlighting their company culture and human-centered approach. We created authentic brand videos that connect deeply with customers and future employees.
Why It Works:
This marketing video works because it doesn’t hide behind corporate polish. We captured real moments with real employees, then enhanced them with our systematic post-production approach that maintains authenticity while delivering professional quality.
The video format blends candid interviews with engaging visuals showing Freighty’s platform in action. This dual approach serves both the awareness and consideration stages of the marketing funnel.
We built reusable interview frameworks and visual templates that Freighty can use to create ongoing video content featuring different team members and success stories.
Key Elements:
- Authentic storytelling that builds emotional connection
- Systematic interview frameworks for scalable content creation
- Multi-purpose video serving awareness and recruitment goals
- Professional quality that maintains genuine moments
5. Zendesk
Zendesk’s video ad demonstrates its customer service platform through a simple yet powerful narrative that shows customer frustration transforming into satisfaction. This explainer video connects with anyone who’s experienced poor customer service.
Why It Works: By starting with pain points instead of product features, Zendesk builds an emotional connection before introducing its solution. The video storytelling uses relatable scenarios and charming video moments that feel authentic. The background music shifts from tense to upbeat, reinforcing the transformation their platform delivers. This great example demonstrates value without requiring viewers to understand technical details.
6. HubSpot
HubSpot’s explainer video breaks down inbound marketing concepts using clean animation and systematic information architecture. This educational video approach positions HubSpot as a thought leader while demonstrating its platform’s value.
Why It Works: They don’t just promote features—they teach valuable insights that help their target audience, whether or not they buy. The engaging visuals use consistent branding and motion graphics that make complex digital marketing strategies accessible. HubSpot’s creative approach focuses on providing real value first, then positioning their platform as the logical solution.
7. Salesforce
Salesforce showcases real customer success stories through compelling video content that combines testimonials with results visualization. This marketing video leverages social proof effectively by featuring recognizable brands and quantifiable results.
Why It Works: Instead of generic testimonials, Salesforce shows specific transformations with hard numbers. The video format balances talking heads with engaging visuals showing the platform in action. This combination keeps attention spans engaged while building credibility through authentic customer voices.
See how we implemented an effective framework for TikTok, generating 40 creative assets in just 9 days.
8. Fiverr
Fiverr’s video ad takes a bold stance on the AI hype in creative industries with humorous musical content that went viral in the B2B space. This marketing video works because it takes a controversial position and commits fully.
Why It Works: The charming video concept uses humor to address real concerns creative professionals have about AI replacing human creativity. The high–energy choreography and catchy music make this inherently shareable. Fiverr demonstrates that fun, creative approaches work in B2B when executed with purpose.
9. Workbooks
Workbooks’ “No BS CRM” campaign literally covers actors in manure to make their point about cutting through marketing nonsense in the CRM space. This video ad succeeds by being aggressively different.
Why It Works: The provocative concept resonates because it connects with the real frustration their target audience feels about overly complicated CRMs. The video format is simple—no fancy graphics needed when your concept is this strong. This great example proves that emotional connection matters more than production budget.
Comment “hook me up” on this LinkedIn post to access 100+ high-performing video hooks.
10. ServiceNow
ServiceNow leverages Idris Elba’s charisma to deliver clever wordplay about how work is changing with AI and automation. This marketing video works on multiple levels—Idris Elba brings instant credibility while the copywriting is exceptionally clever.
Why It Works: The video storytelling addresses current concerns about AI changing work without being preachy or overly technical. What’s smart is their systematic approach to the partnership—this isn’t a one-off celebrity endorsement. They’ve built an ongoing relationship that produces consistent brand videos that reinforce their message.
What Makes a Great B2B Video?
Creating video ads that convert requires understanding what works. Based on 1,200+ projects with tech companies, here’s what matters:
Clear Value Proposition
Answer “What’s in it for me?” within 10 seconds. Lead with outcomes, not processes. Show the transformation your solution delivers.
Authentic Human Connection
B2B buyers are people making decisions. The video ads that connect deeply treat viewers as humans first. Use conversational language instead of corporate jargon. Show real people and genuine moments.
Platform-Specific Optimization
LinkedIn needs professional tone and captions. Instagram wants vertical video format and high energy. YouTube prefers longer educational videos. Create videos optimized for where your target audience actually watches.
Systematic Production Approach
The companies generating high-volume, effective video content build reusable creative systems—asset banks, templates, and modular content. This transforms video marketing from expensive one-time investments into compounding creative advantages.
Strategic Call-to-Action
Guide viewers toward clear next steps.
Awareness stage gets educational downloads.
Consideration stage offers product demos.
Decision stage provides consultation bookings.
Browse our video portfolio and discover the styles that drive performance.
What are the Types of Videos You Can Use?
Understanding different video types helps you build systematic strategies serving every funnel stage.
Explainer Videos
Educational videos breaking down complex topics into digestible content. We create explainer videos using modular structures—each segment addresses a specific question, letting companies remix content for different audiences.
Product Demo Videos
Show your solution in action. Demonstrate real use cases within 30 seconds. Our systematic approach creates reusable frameworks that work across multiple features.
Brand Videos
Establish identity and company culture. Authentic brand videos outperform overly polished corporate content. Real employees and honest storytelling build trust.
Testimonial and Case Study Videos
Social proof drives conversions. Video testimonials let satisfied customers tell your story. Case study videos show specific challenges, solutions, and measurable results.
Educational Content and Thought Leadership
Position your company as industry experts. This content marketing approach builds trust and keeps you top-of-mind through regular video series.
Animation and Motion Graphics
Animated videos excel at explaining abstract concepts. Saas videos often blend live-action with motion graphics. Once you create visual assets and style guides, you can produce variations efficiently.
Schedule a free strategy session to explore how our systematic video production model can work for your specific business.
Tips & Recommendations When Creating B2B Videos
Start With Strategy
The biggest mistake B2B brands make is jumping straight to production. Before you create any video content, define your target audience, the action you want them to take, where this video fits in your marketing funnel, and how it connects to your broader video marketing strategy.
Build for Scale
Stop thinking in terms of individual video projects. Create visual style guides and brand video templates. Build asset banks of reusable graphics and elements. Design modular content structures you can adapt. This systematic thinking transforms video marketing from expensive one-offs into efficient, scalable operations.
Prioritize Authenticity
We’ve tested this repeatedly—authentic video content outperforms overly polished corporate videos. Your target audience connects with real people solving real problems, not perfectly scripted actors reading marketing copy. Balance professional quality with genuine moments.
Optimize for Silent Viewing
Most social media video is watched without sound. Your engaging visuals need to communicate value even when viewers scroll with audio off. Add captions or text overlays. Use visual storytelling that doesn’t require narration. Front-load key messages before viewers scroll past.
Test Systematically
Build testing into your video marketing strategy. Create multiple variations of video ads for A/B testing. Test different video formats and lengths. Try various hooks and opening sequences. Measure what actually drives conversions, not just views.
Match Length to Platform
Social media video ads perform best at 15-30 seconds. Explainer videos work at 60-90 seconds. Thought leadership can extend to 2-5 minutes. Remember that attention spans are shorter than ever—every second needs to deliver value or you’ll lose viewers.
Integrate Across Your Funnel
Don’t treat video as standalone content. Embed video content on landing pages. Use video clips in email campaigns. Share educational videos in sales outreach. Systematic video production makes this integration possible.
Invest in Editing Quality
Video editing makes the difference between video content people watch and video ads people scroll past. Professional editing includes pacing that maintains attention spans, color grading that reinforces brand identity, and sound design with background music that enhances without distracting.
Why Work With Vidico for Your B2B Video Marketing
We’ve produced video content for TikTok, Square, Spotify, Airtable, Sony, and Uber. But you should work with Vidico because we’ve developed systematic creative production that delivers results traditional agencies can’t match.
“Vidico’s success lies not just in creative uniqueness but in operational efficiency—by bringing creative, production, and post-production entirely in-house, we slashed costs while maintaining high-quality results. Early on, we grew through word-of-mouth referrals, and our flexibility in adapting to market changes, like the demand for lower-budget productions, allowed us to stand out. The ability to stay nimble while delivering top-tier content has been key to our growth.”— Evan Pirone, CoFounder, Vidico
Our Systems-Based Approach
Traditional agencies solve creative needs by adding more people. That approach breaks down at scale. We build creative systems that maximize output without proportional resource increases. Our asset bank methodology means every video project generates reusable elements for future video content. We’re not starting from scratch each time—we’re building systematic creative frameworks that compound value.
Proven Track Record
We’ve delivered 1,200+ projects generating 1.4 billion views. We’ve helped launch 600+ products. Our case studies show TikTok getting 40 creative assets in 9 days using our systematic approach, Square achieving global campaign assets that convert 43% better, and multiple clients achieving 4x ROI on creative investments.
View Vidico’s case studies and see how we’ve helped brands like TikTok and Airtable scale their content.
Full-Stack Creative Partner
We provide end-to-end creative production, including motion graphics, design, and a comprehensive video marketing strategy. This integrated approach means consistent brand videos across all channels, efficient production workflows, and strategic creative that serves your entire marketing funnel. We become an extension of your team.
Subscription-Based Efficiency
Our subscription model delivers predictable creative output at predictable costs. You get ongoing access to specialized creative talent across 40+ disciplines, flexible creative support that adapts to changing marketing priorities, and systematic production that gets more efficient over time.
Built for Tech Companies
We understand the pace and complexity of scaling tech brands. Our systematic video production matches your growth velocity with rapid response for time-sensitive marketing needs, scalable creative that produces high-volume content without quality decline, and systems that evolve as your business grows.
Book a free strategy session to explore how systematic creative production can transform your video marketing.
FAQs
What are B2B advertising examples?
B2B advertising examples include video ads targeting business decision-makers across platforms like LinkedIn, YouTube, and trade publications. Effective B2B advertising focuses on demonstrating business value, ROI, and solving specific professional challenges. The best b2b video ad examples demonstrate systematic approaches to creative production, creating reusable video content that serves multiple marketing purposes across the sales funnel.
What is the best example of a B2B sales promotion?
The best B2B sales promotions combine valuable content with strategic offers. Free trial campaigns work well for SaaS companies, while educational resources like whitepapers or webinars effectively capture leads. In video marketing, offering free strategy sessions or assessment tools provides immediate value while qualifying prospects. This approach positions your brand as a helpful partner.
How long should B2B video ads be?
B2B video ad length depends on platform and purpose. Social media video ads perform best at 15-30 seconds, while explainer videos on websites can extend to 90 seconds. Educational videos and product demos might run 2-5 minutes when providing valuable insights. The key isn’t hitting a specific duration—it’s delivering value throughout. Test different lengths systematically to find what works for your specific target audience.
What makes B2B video different from B2C video?
B2B video content typically addresses longer sales cycles, multiple decision-makers, and both logical and emotional purchase criteria. Your video marketing needs to serve various stakeholders—from end users to C-suite executives. B2B buyers conduct extensive research before decisions, so your video content should educate while building trust. The best b2b video examples connect emotionally while demonstrating clear business value.
How much does professional B2B video production cost?
Traditional agency video production costs $5,000-$50,000+ per video, depending on complexity. This project-based pricing makes scaling video content expensive and unpredictable. Systematic production through subscription models offers more cost-effective alternatives. At Vidico, our subscription approach provides ongoing video content at predictable monthly costs, with efficiency gains that compound over time.
Should we produce B2B video in-house or outsource?
This depends on your volume needs, timeline flexibility, and access to specialized talent. In-house video production works for companies with consistent, high-volume needs and resources to build systematic workflows. Most growing tech companies find that partnering with systematic creative production specialists like Vidico delivers better results. You get access to specialized talent across video editing, motion graphics, and strategy without the overhead of full-time creative teams.
What video types work best for lead generation?
Explainer videos and product demos effectively generate qualified leads by clearly demonstrating value propositions. Educational videos attract top-of-funnel prospects, while case study videos convert consideration-stage leads. The key is matching the video format to the funnel stage. Create educational videos for awareness, product demos for consideration, and testimonial videos for decision-stage prospects. Systematic production lets you build a comprehensive video series serving the entire marketing funnel.
Final Thoughts
The b2b video ad examples we’ve analyzed share common traits: authentic connection with target audiences, systematic approaches to creative production, and focus on demonstrating real business value over flashy production.
Creating effective video marketing isn’t about following templates—it’s about building creative systems that deliver consistent results while adapting to your specific business needs. The brands winning in video content treat video as a systematic infrastructure, not one-off projects.
Traditional approaches to video production don’t scale. Agencies are too slow and expensive. Freelancers lack the capacity to handle high-volume work. You need systematic creative production that delivers professional-quality results at the velocity that growing tech companies require.
That’s exactly what we’ve built at Vidico. Our systems-based approach has helped 20+ unicorn companies and hundreds of growing tech brands produce video content that actually converts.
Ready to transform your video marketing? Schedule a free 15-minute consultation to explore how systematic creative production can deliver the video content your business needs to scale.
References:
- https://finance.yahoo.com/news/video-production-company-vidico-launch-130000641.html
- https://advertising.amazon.com/library/guides/b2b-marketing
- https://marketingcommunications.wvu.edu/professional-development/marketing-communications-today/marketing-communications-today-blog/2023/09/20/what-is-b2b-marketing
