In the competitive world of financial services, crafting effective advertising that resonates with audiences while driving results can be challenging.
At Vidico, we’ve seen how many companies struggle to strike the right balance between compliance-driven messaging and creative appeal.
This article explores the best financial services advertising videos that attract attention and deliver measurable outcomes.
Each example provides valuable insights and strategies that can help elevate your financial services marketing efforts, ultimately leading to success in this highly regulated industry.
Content
Top 10 Financial Services Ad Examples To Drive Results
1. Square
Average Pricing: Starts at $5000
Quick Description: This ad, created in collaboration with Vidico [1], utilizes high-quality live-action footage and a clear and concise voiceover to communicate Square Payments’ benefits effectively. The video employs professional camera work and seamless editing, making the message engaging and easy to follow.
Vidico’s mastery of storytelling in digital marketing through visuals is evident, with the ad balancing an informative yet visually appealing tone, ensuring viewers remain engaged from start to finish.
The pacing and visual transitions help break down complex financial services concepts into simple, digestible elements.
What Makes It Stand Out:
- High video production quality
- Seamless integration of voiceover and visuals for clear messaging.
- Excellent pacing keeps viewers engaged throughout the video.
Need additional information about financial services advertisments? Take our VidiFit Quiz for free, upfront pricing in less than 90 seconds and get connected.
2. Freshbooks
Quick Description:
In collaboration with FreshBooks, we created a series of 15 app showcase video campaigns highlighting the software’s user interface and functionality.
Each video is designed with a strong focus on abstracted and simplified product screens, making it easy for viewers to understand the core features of FreshBooks. Key messages are in established order through clean typography.
At the same time, photo-icons’ use adds a human touch to the software, making it more relatable and user-friendly for self-employed professionals and their teams.
What Makes It Stand Out:
- Focus on abstracted and simplified UI visuals.
- Clean typography effectively emphasizes key messages.
- Photo icons add a human element, making the software feel approachable.
3. Juni
Quick Description: In collaboration with Juni. Co, the world’s first digital bank for media buying and online advertising, produced a series of educational and promotional videos.
These video campaigns were crafted to simplify the explanation of Juni’s services, making them more accessible to potential clients.
With a clear focus on delivering valuable information in a visually engaging format, the videos outperformed previous ads by 75%, becoming an essential tool for client outreach and education.
What Makes It Stand Out:
- Simplifies complex services into approachable messaging.
- Clear, educational content tailored for potential clients.
- Professional production quality aligns with Juni’s innovative brand.
See the case study here for results: https://vidico.com/case-studies/juni/
4. Brex
Quick Description: Brex’s project showcases its revolutionary, borderless spend management experience designed for multinational companies.
The video specifically targets founders and business owners, highlighting how Brex allows companies to manage global spending across all subsidiaries in local currencies through a seamless, compliant system.
With a live-action, informative tone, the video effectively communicates Brex’s game-changing and different approach to global financial management.
What Makes It Stand Out:
- Targets a specific, high-level audience (founders and owners).
- Live-action format adds a human touch, making the content relatable and engaging.
- Highlights a truly innovative solution in global financial management.
5. Airwallex
Quick Description: Our explainer video project with Airwallex was an exciting opportunity to create a visually engaging piece focused on brand awareness in the financial services industry.
The great example was brought to life through 2D animation, crafted using Illustrator and Adobe AfterEffects, with all storyboards hand-drawn to ensure a custom and unique feel.
The project’s informative tone was balanced with creative, animated visuals to communicate Airwallex’s services while building brand recognition inevery customer and prospective users.
What Makes It Stand Out:
- Hand-drawn storyboards create a personalized and unique animation style.
- The entire animation was produced with Illustrator and AfterEffects, showcasing technical skills.
- Effective marketing strategy balance of informative content with engaging 2D animation.
6. Goldman Sachs
Quick Description: This video for Marcus by Goldman Sachs highlights their personal loan offerings with a humorous comparison between traditional bank perks, like free coffee, and the more substantial benefit of no-fee loans.
The ad uses a playful tone and lighthearted visuals to emphasize how Marcus provides smarter borrowing options, helping prospective customers consolidate debt without unnecessary frills.
The video delivers a clear, engaging message that positions Marcus as a more practical financial choice for new business.
What Makes It Stand Out:
- Clever humor contrasts traditional bank perks with practical financial solutions.
- Simple, straightforward messaging that’s easy to digest.
- A lighthearted tone makes financial services more approachable.
7. American Express
Quick Description: This ad campaign for American Express, featuring global brand ambassador Lin-Manuel Miranda, highlights the company’s “Powerful Backing” platform by weaving in Miranda’s personal story of growth within the Washington Heights community.
The ad emphasizes how American Express has supported Miranda’s journey since 1996 through a blend of inspirational messaging and live-action footage.
The powerful narrative and Miranda’s cultural influence reinforce the brand’s commitment to supporting both personal and professional endeavors.
What Makes It Stand Out:
- Features a culturally influential figure.
- Emphasizes personal growth through community support.
- Inspirational tone that resonates with both business and life pursuits.
8. Wells Fargo
Quick Description: This playful Wells Fargo ad features Lulu and Lobo, a couple needing a bigger place, highlighting the ease of mortgage application through the bank’s simple, prefilled online application process.
The ad emphasizes that a new home is within reach with humor and lighthearted visuals. Wells Fargo’s offering of as low as 3% down on a fixed-rate mortgage makes homeownership more accessible.
What Makes It Stand Out:
- Light, humorous narrative with relatable characters for the brand story.
- Showcases ease of use with Wells Fargo’s prefilled online mortgage application.
- Highlights affordability with the low down payment option.
9. Rocket Mortgage
Quick Description: The “Certain Is Better” ad from Rocket Mortgage humorously contrasts the uncertainty of life with the certainty that comes from using Rocket Mortgage when buying a home.
Through a series of funny, exaggerated scenarios where being “pretty sure” leads to questionable outcomes, the ad emphasizes that certainty is key when it comes to a big decision like buying a house.
The ad’s playful tone and clever visual gags reinforce Rocket Mortgage’s message that they provide the clarity and assurance needed to make confident financial decisions.
What Makes It Stand Out:
- Clever humor contrasts uncertainty in life with the certainty of Rocket Mortgage.
- Engaging visual gags that effectively illustrate the risks of being “pretty sure.”
- Relatable and memorable scenarios with broad appeal.
10. Citizens Bank
Quick Description: This CitizensPlus™ ad emphasizes how the bank helps customers and consumers do more with their money while offering better rates and rewards.
The video follows a simple, energetic storyline of someone getting an idea (a dog translator), building it, and watching their business and savings grow.
The ad concludes by highlighting how CitizensPlus enables users to earn more rewards, all within a brief but engaging visual narrative.
What Makes It Stand Out:
- Short, energetic storytelling that quickly conveys the message.
- Highlights both business growth and financial rewards.
- It is a simple yet creative concept that is easy to follow.
Benefits of Promoting Financial Services
- Builds trust and credibility with potential clients [2].
- Increases brand awareness and visibility of financial services brands in a competitive market.
- Highlights unique features and benefits, differentiating services from competitors.
- Educates customers and consumers about complex financial products and services.
- Attracts new clients by showcasing solutions to the financial challenges of financial services brands.
- Strengthens relationships of the financial institutions with existing clients through consistent communication.
- Enhances customer loyalty with financial services providers by demonstrating value and reliability.
- Generates leads and boosts conversions of financial institutions through targeted financial services marketing efforts.
- Encourages informed decision-making by presenting clear financial advice.
- Expand the market reach of financial services marketers by tapping into digital platforms and social media.
Common Types of Services
Home Loan
Provides individuals with the financing needed to purchase or refinance a home, offering competitive interest rates and flexible repayment terms.
Wealth Management in the Financial Services Industry
Offers personalized investment marketing strategies, portfolio management, and financial planning services to help clients grow and protect their wealth.
Credit Cards
Provides revolving credit with flexible repayment options, offering perks like cashback, rewards, and interest-free purchase periods [3].
Insurance
Offers various types of coverage, including life, health, auto, and property insurance, helping individuals and businesses manage risk and protect their assets.
Digital Banking
Provides online and mobile banking solutions for convenient access to accounts, money transfers instead of using debit card, bill payments, and financial management tools [4].
Car Loan & Financing
Offers loans and financing options for purchasing or leasing vehicles, often with flexible terms and competitive interest rates to suit unique needs of the consumers or customers.
Basic Themes in Financial Ads
Security & Trust
Financial ads often stress the importance of safeguarding personal and financial customer data, ensuring that customer’s sensitive information is always protected.
This theme reassures potential clients that the company or credit unions are trustworthy and committed to offering secure services, which is crucial in maintaining long-term relationships with new businesses.
Reliability of Financial Services Marketers
Ads highlight the consistency and dependability of financial products and services, ensuring that customers and consumers feel confident about the company’s ability to support them in making informed decisions.
This theme builds credibility, reinforcing that the institution will be there when needed most, providing stability and assurance.
Convenience
Convenience is a major selling point in financial ads, often showcasing how digital tools or simplified processes make managing money easier and more accessible.
By emphasizing speed, user-friendly platforms, and 24/7 access, these financial service ads can ultimately appeal to consumers and customers seeking efficient, hassle-free customer experience.
Relatability
Financial ads aim to resonate with their target audience by addressing common life stages, financial goals, or challenges, making the services more relevant to everyday experiences.
By understanding the customer’s needs, these ads create an emotional connection, helping potential clients see how the service aligns with their personal situations.
Personalization
Personalization in financial ads focuses on how services are tailored to fit individual needs, offering customized solutions rather than one-size-fits-all approaches.
This theme highlights the company’s ability to provide unique financial advice or products that align with the customer’s goals, fostering exclusivity and value.
Why Work With Vidico
Clear & Impactful Financial Services Marketing Strategy Videos
Vidico transforms complex financial topics into straightforward, engaging stories that connect with your audience, making financial services more accessible.
Hassle-Free Video Production
Vidico manages the entire production process, ensuring your financial services advertising campaign is visually compelling and compliant, with minimal input needed from your side.
Maximized Content From Each Project
Vidico delivers multiple variations and assets from a single project, providing you with a wealth of relevant content to extend your reach across different platforms.
Experienced, Tech-Savvy Team
With a vast portfolio, Vidico’s expert team leverages innovative techniques to make your financial services stand out through high-quality, creative video ads.
Exceptional Creative Process & Quality
Vidico ensures every video is produced to the highest standard, aligning with your brand’s objectives to leave a lasting impact in the finance sector.
Flexible, Scalable Pricing Models
Vidico offers pricing options that grow with your business, making expanding your video marketing efforts easier as your financial services needs evolve. Use our VidiFit Quiz for free and upfront pricing in less than 90 seconds.
FAQs
How do you promote financial services?
Promoting financial services involves using targeted strategies, such as digital marketing, social media campaigns, search engine optimization, and paid advertising, to reach specific audiences.
Content marketing, such as informative blogs and campaigns, is also used to educate potential customers about products, while direct email campaigns and partnerships can help build relationships and trust.
What types of financial services are usually advertised?
Commonly advertised financial services include home loans, credit cards, insurance products, wealth management, digital banking solutions, retirement planning, investment opportunities, and personal or car loans.
Depending on the product, the financial services marketing strategy aims at individuals and businesses.
What’s the purpose of financial services advertisements?
The primary purpose of financial services advertisements is to raise awareness, build trust, and communicate the unique features of products or services in the financial industry.
Financial services marketing ads aim to attract new customers, educate them about specific offerings, and position the financial services company as a reliable and secure option for managing their financial needs.
How do you create effective financial services ads?
To create effective financial services ads, it’s important to focus on clear and concise messaging that simplifies complex financial terms. Use relatable scenarios, showcase features like security and reliability, and tailor the content to the target audience’s needs and multiple channels.
Visuals should be engaging but professional, and incorporating testimonials or success stories can further build trust. Compliance and transparency are also critical to ensure the ad aligns with regulations for the financial services industry.
Key Takeaways
Financial services advertising is crucial in building trust, raising awareness, and driving engagement with potential customers.
Financial services marketing ads help bridge the gap between institutions and their target audience by simplifying complex financial concepts and highlighting the key features of products and services.
Effective financial advertising promotes services and establishes credibility, ensuring customers feel confident in making informed financial decisions.
Ready to elevate your financial services advertising? Let Vidico craft high-impact, engaging video content that drives results. Please take the next step with our VidiFit Quiz and connect with our dedicated team today for a personalized financial services marketing strategy tailored to your brand. Get started now!
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.investopedia.com/ask/answers/030315/what-financial-services-sector.asp
- https://www.bankrate.com/credit-cards/advice/different-types-of-credit-cards/
- https://www.forbes.com/advisor/banking/benefits-of-digital-banking/
