As a product or marketing leader, you’re facing a critical challenge: even brilliant apps fail when users don’t immediately understand their value. Research shows that 77% of downloads are abandoned within 72 hours, resulting in wasted acquisition costs and missed revenue opportunities.
At Vidico, after producing over 850+ videos for tech companies that have generated 1.4 billion views, we’ve identified the specific elements that make app explainer videos drive measurable business results. Our systematic approach has helped clients like FreshBooks, Pleo, and Hibob increase user activation by an average of 43% while reducing support tickets by 27%.
In this guide, we’ll analyze the most effective app explainer videos, break down the specific creative and strategic elements that made them successful, and provide a framework for creating high-converting app videos based on your specific business objectives.
Content
10 Best App Demo Videos
1. Hibob: Mobile App
Hibob takes center stage after partnering with Vidico to create an exceptional app explainer video showcasing a seamless HR experience tailored for remote and distributed teams.
The mobile app brings convenience and connectivity to users on the go, offering functions such as company insights, timesheet management, and seamless coworker interactions, all within a single platform.
The mobile app demo stands out with our captivating 2D animation, meticulously created using Illustrator and Adobe AfterEffects. Also, the hand-drawn storyboards add an artistic touch to the overall production of their product demo video.
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What Makes It Stand Out:
- 2D animation created with Illustrator and Adobe AfterEffects showcases the power of visual storytelling and can inspire you to explore different animation techniques.
- The hand-drawn storyboards in the demo demonstrate the impact of storytelling in capturing viewers’ attention.
When Hibob needed an app demo video to showcase its mobile HR platform for remote teams, they partnered with Vidico.
We crafted a sleek 2D animated explainer—built with Illustrator and After Effects—that brought their product to life through clean visuals and thoughtful storytelling.
Hand-drawn storyboards added an expressive layer, helping us highlight key features like timesheet management, company insights, and seamless coworker interaction.
The result? A visually rich, high-converting demo that clearly communicates Hibob’s value in a remote-first world.
Strategic Takeaway: App demos perform best when they follow a narrative structure rather than feature lists. Our data shows that story-based demos achieve 43% higher completion rates and drive significantly stronger user adoption than traditional feature-focused videos.
Hibob increased mobile app adoption by 37% and reduced support tickets by 23% after implementing our explainer video → See our work
2. Shopboxo: Animated Video
The Shopboxo App Animation video is a visual masterpiece created with Vidico. Their animated explainer video brings the application’s functions and benefits to life.
Our animated video showcases the seamless process of setting up a mobile website in just 30 seconds using the Shopboxo app through engaging visuals and dynamic storytelling.
The animated explainer video highlights the app’s user interface and briefly demonstrates how entrepreneurs, businesses, and sellers can easily navigate and utilize its new features.
The animation effectively captures Shopboxo’s essence, emphasizing its commitment to empowering users with stunning website templates and essential tools for efficient business management.
What Makes It Stand Out:
- The mobile app explainer video effectively demonstrates the main features and benefits of the Shopboxo application, highlighting how the mobile app operates and the app overview.
- The Shopboxo demo promotes the app’s free offering, showcasing the value proposition and enticing potential users. Gain inspiration from this demo to develop effective promotional strategies highlighting the benefits and advantages of your offerings, such as free trials or exclusive discounts, to attract and engage your target audience and increase your conversion rate.
3. Vidi: Intro Video
Vidi’s Intro VideVidi’sneisfae marketing videos by Vidico aim to demonstrate the capabilities and impact of their all-in-one video maker application for e-commerce. The demo showcases the app’s user-friendly interface, intuitive editing, and seamless integration of various multimedia elements.
Through dynamic visuals and engaging storytelling, the good explainer video highlights how Vidi’s app empowers e-commerce businesses to effortlessly create professional-quality app demo videos. We use the app’s ability to enhance product showcases, promotional campaigns, and social media content to educate existing and potential users.
What Makes It Stand Out:
- The demo video combines motion graphics with live-action elements and showcases a creative and effective explainer video-style solution.
- The demo explainer video effectively demonstrates and simultaneously explains the benefits of the Vidi app. This inspires you to find innovative ways to showcase your app’s landing page benefits in action, allowing viewers to understand the value proposition while visually experiencing its functionality.
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4. Payright
Payright, the Australian payment plan provider founded by the Redward brothers, sought to demonstrate the simplicity of signing up for their plans using mobile devices. They partnered with us for a mobile app explainer video that captures attention with its upbeat and fast-paced style, making it ideal for promotion on social media platforms.
The visually captivating app demo showcases the user-friendly interface and streamlined process of Payright’s mobile app.
What Makes It Stand Out:
- The video’s upbeat, fast-paced style sets an energetic tone that encourages and maintains viewer engagement from start to finish.
- The explainer video effectively conveys its message without a voiceover, relying on concise messaging and visual cues.
5. FreshBooks: Mobile App Explainer Video
FreshBooks, a leading web-based accounting software, partnered with Vidico to produce 15 app showcase videos, prioritizing the user interface (UI). These visually captivating product explainer videos concisely and engagingly highlight FreshBooks’ key functions and benefits.
Vidico’s UI-focused approach for the FreshBooks app showcases amazing explainer videos, including abstracted and simplified product screens, emphasizing the app’s user-friendly design. Through the best explainer videos, FreshBooks effectively communicates how their app streamlines the accounting process, providing comprehensive business support.
Vidico’s collaboration with FreshBooks showcases the app’s user-centric design and intuitive functionality, empowering self-employed professionals and their teams to optimize their accounting tasks seamlessly.
What Makes It Stand Out:
- The UI-focused approach of the FreshBooks app showcase videos can inspire you to explore innovative UI design techniques for your own app or software products.
- Using typography to highlight key messages in animated videos can inspire you to leverage typography as a handy tool in your video content.
- Including photo icons in the whiteboard videos adds a human touch to the product, making it relatable and approachable.
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6. Pleo
Pleo partnered with Vidico to create an impactful explainer video highlighting the power of their Capture Cards and Receipts functionality. The video showcases Pleo’s commitment to exemplifying expense management through intuitive functions.
With a focus on clarity and efficiency, Vidico’s collaboration with Pleo resulted in a visually engaging app demo video demonstrating the seamless use of Pleo’s Capture Cards for controlled business purchases and the convenient receipts for capturing and tracking expenses.
The video effectively communicates how Pleo’s app revolutionizes expense management, eliminating manual paperwork and saving businesses valuable time.
What Makes It Stand Out:
- The Pleo explainer video showcases creative visual storytelling techniques that can inspire you to think outside the box and explore innovative ways to tell your app’s story through visually captivating narratives in your explainer video content.
- The video highlights how Pleo simplifies complex expense management processes, showcasing a streamlined approach to capturing receipts and tracking expenses. This inspires you to consider how to showcase the efficiency and time-saving benefits of your app’s features in your animated explainer videos.
For apps that transform existing workflows, directly contrasting the “before and after” experience creates powerful motivation for adoption. Our testing shows this comparative approach drives 39% higher feature activation than purely demonstrative videos.
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7. Shift Go
The Shift Go explainer video captivates viewers with its visually stunning content, showcasing the app’s power to revolutionize workforce management. We created captivating visuals and a compelling storytelling approach with a clear call to action on how Shift Go empowers businesses to streamline their workforce operations.
The explainer video highlights Shift Go’s user-friendly interface and functions, captivating viewers and showcasing the app’s ability to amplify and optimize workforce management processes.
What Makes It Stand Out:
- Shift Go explainer video showcases dynamic visual storytelling techniques that can inspire you to think creatively and explore innovative ways to tell your app’s story through captivating visuals in your promotional explainer videos.
- The video effectively demonstrates the user-centric interface of the Shift Go app, inspiring you to prioritize intuitive design and seamless user experiences in your own app videos. It encourages you to showcase the app’s ease of use, the accessibility of features, and the overall value it brings to users, emphasizing the importance of a user-focused approach.
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8. CryptoHopper
The explainer video combines visually stunning graphics and a compelling narrative to capture viewers’ attention and highlight CryptoHopper’s innovative approach to trading automation. It demonstrates how the app empowers users to automate trading strategies, execute trades based on predefined parameters, and utilize powerful market analysis tools.
This blockchain-animated video gives viewers insight into CryptoHopper’s user-friendly interface and intuitive functionalities, making cryptocurrency trading accessible to novice and experienced traders. The video emphasizes how CryptoHopper saves time, enhances trading decisions, and offers the potential for increased profitability in the dynamic world of cryptocurrencies.
What Makes It Stand Out:
- The CryptoHopper animated explainer video showcases engaging visual storytelling techniques that can inspire you in your own video productions. It encourages you to think creatively and explore innovative ways to tell your app’s story through captivating visuals, animations, and motion graphics, creating an immersive and compelling viewing experience.
- The animated video demonstrates the effective use of dynamic graphics and animations to communicate complex concepts and features. It inspires you to experiment with visually striking graphics and animations in your explainer videos, effectively showcasing your application’s or software’s key functionalities and benefits.
- The app product video effectively communicates its message through clear and informative narration.
9. Payk
The Payk explainer video captivates viewers with its visually appealing graphics and relatable storytelling. It effectively showcases the app’s ability to amplify and streamline group payments. The video production demonstrates creativity and attention to detail, ensuring that Payk’s key features and benefits are effectively communicated.
The explainer video blends engaging visuals, informative animations, and a clear narrative, showcasing Payk’s user-friendly interface and intuitive functionalities. Our app demo video production services carefully crafted each scene to highlight the app’s ability, which benefits new and recent app users.
What Makes It Stand Out:
- Payk’s demo video begins with a cohesive story that resonates with viewers and Google Play users. It inspires you to craft compelling narratives. It encourages you to develop clear and engaging scripts that take the viewer on a journey, highlighting the function and benefits of your application or software in a captivating and memorable way.
- The app demo video effectively conveys the benefits and value of Payk, inspiring every viewer to take action. It encourages you to consider and inspire viewers to engage with your business app or software through demo videos.
10. Momatu
The Momatu hybrid app demo captivates viewers with its seamless blend of live-action footage, animations, and graphics. It effectively showcases mobile apps’ benefits and the emotional connection they foster among families.
Our Vidico team displayed creativity and meticulous attention to detail, ensuring a visually compelling and emotionally resonant final product.
We expertly combine live-action footage of families capturing and sharing special moments with captivating animations and graphics that enhance the storytelling of the app demo video. Carefully integrating these elements creates a dynamic and engaging visual experience that captures the user’s view and user’s the essence of Momatu.
What Makes It Stand Out:
- Hybrid app videos effectively use storytelling to evoke emotions and connect with viewers.
- The app video showcases the seamless integration of live-action footage and animations, demonstrating how these elements work harmoniously together.
- The app explainer videos highlight the importance of family connections and preserving precious memories, inspiring you to consider your product or service’s emotional impact and sentimental value.
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Benefits of App Explainer Video
- Increased App Downloads: 64% of consumers are likelier to download an app after watching a well-crafted explainer video.
- Higher User Retention: Mobile app explainer videos boost user retention rates by 35%, helping users understand the app’s features and reducing early abandonment.
- Enhanced Customer Loyalty: A clear, engaging video fosters trust and customer loyalty, effectively communicating your app’s value proposition.
- Improved User Experience: A seamless onboarding experience through a video helps users quickly understand the app, leading to long-term engagement.
- Sustained Business Growth: Investing in a high-quality explainer video increases downloads, retention, and customer loyalty.
How We Partner With App Brands
We don’t just deliver standalone videos—we build strategic video systems that grow with your product and function as an extension of your product marketing team. Unlike traditional agencies that approach each video as a one-off creative project, our methodology focuses on long-term value creation through:
- Strategic Foundation: We begin by understanding your app’s unique value proposition, user journeys, and business objectives to develop a video approach that drives specific metrics.
- Modular Design System: We create flexible video frameworks that can be efficiently updated as your product evolves, ensuring consistent quality while reducing production time and cost.
- Multi-Channel Optimization: Our asset bank methodology generates components that can be deployed across marketing, onboarding, and support channels—maximizing the ROI from each production.
- Continuous Optimization: We implement measurement frameworks that connect video engagement to specific business outcomes, allowing for data-driven refinement over time.
This systematic approach has helped clients achieve up to 4x ROI on their video investments through more efficient production, higher conversion rates, and improved user activation metrics.
What are Mobile App Explainer Videos?
An app demo video is a short video that showcases the functionality and user interface of a mobile or web application. It visually demonstrates how the app works and highlights its key capabilities.
App demos can be a helpful tool for new users, as an explainer video shows how the application works. They are also the best solution if you want to upload and download feature improvements and version releases of an app that will be released on social media networks.
FAQs
Why is an app demo video important?
The most important use case for an app demo video is it allows potential users or customers to see the app in action before they download or purchase it.
With a short explainer video, you can clearly explain how the app works, its benefits, and the user experience, helping users make informed decisions.
Based on our research, Play Store and Google Play users admit that they base their on app demos and product videos instead of reading the text description of most app landing pages when they download the app.
How long should an app demo video be?
Ideally, app demo videos should be 1 to 3 minutes in length. Creating explainer videos should be concise and engaging. A video explainer should be long enough to showcase the app’s main features and short enough to hold the attention of any buyer persona, existing users, and potential customers.
App explainer video examples are onboarding tooltips, which allow you to include images, written text descriptions, common scenarios, user demos, and screen recordings in in-app explainer videos.
Final Thoughts
Explainer videos showcased in this article exemplify the power of app demos in effectively communicating the uses and benefits of various apps.
If you’re looking for exceptional app demos for your business, we at Vidico are here to help. With our talented team and expertise in video production, we can bring your application to life through visually stunning graphics, engaging storytelling, and seamless execution.
Ready to transform your app’s performance with strategic video content? Get started today with our VidiFit Quiz! You’ll receive a free personalized quote in less than 90 seconds, along with recommendations tailored to your specific business goals.
