The average CMO now manages 7+ digital platforms, each demanding unique content. Yet 82% of marketing leaders report they’re creating less than half the video assets they actually need. This content gap exists not because brands don’t recognize video’s importance, but because traditional production methods simply can’t scale efficiently.
At Vidico, we’ve helped marketing leaders at companies like TikTok, Square, and Spotify transform their brand storytelling through our systems-based video production approach. After delivering 1,200+ videos generating over 1 billion views, we’ve identified what separates high-performing brand videos from forgettable content.
Let’s look at the essential elements of brand video production and find out how these videos make way for memorable and influential brand identity.
Content
What’s a Brand Video Production?
Brand video production produces high-quality videos that communicate a company’s brand identity, values, and well-crafted message to its target audience.
These videos are crafted to tell a brand’s unique story, showcasing its products, services, culture, and mission in a visually engaging and emotionally resonant way, especially in the first few seconds.
Brand videos can take various forms, including commercials, promotional videos, social media content, corporate videos, and customer testimonials.
Brand video production [1] aims to create videos that capture the audience’s attention and build a strong, lasting connection with viewers for increased brand loyalty.
What differentiates exceptional brand videos from average content isn’t just production quality—it’s strategic development that maximizes every creative dollar invested. While traditional approaches create isolated videos, Vidico’s asset-multiplying methodology generates up to 10x more content from each production, ensuring consistent messaging across all marketing channels.
Why Is It Important?
Brand video production has become essential in modern marketing for several compelling reasons:
Enhanced Engagement: Research shows that viewers retain 95% of a message delivered through video compared to just 10% when reading text. This dramatic difference in information retention makes video the most effective medium for conveying your brand’s message.
Emotional Connection: Videos combine visual storytelling, sound design, and narrative structure to create powerful emotional responses. For TikTok, our brand videos increased emotional connection metrics by 64%, directly contributing to higher conversion rates and customer loyalty. See the full TikTok case study here.
Increased Visibility: Video content is prioritized by algorithms across social platforms and search engines. Our clients typically see a 70-80% increase in organic reach when implementing our video-first content strategy.
Improved Conversion: Brand videos that effectively communicate value propositions drive action. Square implemented our systems-based video approach and saw conversion rates increase by 43% across their global campaigns. See the full Square case study here.
SEO Advantages: Websites with video content are 53 times more likely to reach the first page of Google results. Videos increase visitors’ time on site, a key metric search engines use to determine content quality.
Multi-Channel Application: Unlike traditional production that creates single-use assets, our asset-multiplying approach generates content optimized for every channel—from YouTube and social media to websites and sales enablement.
Authenticity Building: Videos humanize brands by showcasing real people, stories, and values. This transparency builds credibility and trust with increasingly skeptical consumers.
Download a free video script to kickstart your next creative project.
Types of Brand Videos
1. Commercials
Commercials are short, attention-grabbing videos designed to promote a product or service. They are typically used in TV and online advertising and focus on creating a strong, lasting impression of the brand.
“Whether it’s creating a unique visual identity that aligns with our brand, producing sizzles, developing educational resources, or handling translations, Vidico has helped us hit key business goals and elevate our efforts. They’re friendly, professional, and an absolute pleasure to work with—hands down the best agency we’ve partnered with!” — Jennah Blau, Global Publisher Growth & Education @ TikTok
The goal is to evoke an emotional response that motivates the viewer to take action, whether making a purchase, visiting a website, or simply remembering the brand.
2. Product Demos
Product demos are videos that showcase a product’s features and benefits, often including step-by-step demonstrations of how it works. They help potential customers understand the product’s value and functionality.
The promotional video content can help bridge the gap between customer curiosity and purchase decision by clearly demonstrating the product’s use and effectiveness.
3. Explainer Videos
Explainers are short, informative videos that explain complex ideas, products, or services simply and engagingly. They are often animated and aim to educate the audience.
Compelling video content is useful for startups and tech companies needing to communicate innovative solutions clearly and concisely.
4. Corporate Videos
Corporate videos highlight a company’s mission, values, and culture. A corporate video production agency will produce the video for internal purposes, recruitment, or to give an overview of the company to potential clients and partners.
These brand videos showcase the company’s culture and values, attracting potential employees, investors, and customers who share similar values.
5. Customer Testimonials
Customer testimonials highlight satisfied customers sharing their positive experiences with a brand’s products or services. These build credibility and trust by providing social proof.
Customer testimonials serve as persuasive social proof that sway potential customers to consider similar purchases.
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6. Behind-the-Scenes Videos
BTS videos offer a glimpse into the daily operations, processes, and people behind a brand. They humanize brands and build a deeper connection with the audience.
These branded videos can also enhance loyalty by involving the audience in the brand’s journey and evolution.
7. Event Videos
Event videos are coverage of brand-hosted events, such as conferences, product launches, or community initiatives. These brand videos capture the highlights and convey the brand’s active role in the industry or community.
They highlight the brand’s active participation and leadership within its industry or community.
Social media videos are short, engaging brand videos designed specifically for social media platforms. These often include trends, challenges, or quick tips to maximize shareability and engagement.
These branded videos are critical in building a community around the brand and driving user engagement through likes, shares, and comments.
9. Tutorials and How-Tos
Instructional videos provide valuable insights on using a product or achieving a specific result. They establish the brand as an authority and resource in its field.
They are invaluable for building a loyal audience that turns to brands for reliable information and expertise.
Get your free video marketing plan tailored to your funnel and business goals.
10. Branded Content
Entertaining or informative content that subtly incorporates the brand. They focus on storytelling and value to build brand affinity rather than direct promotion.
These brand videos are critical in building a community around the brand and driving user engagement through likes, shares, and comments.
Benefits of Brand Video Production
- Enhanced Engagement: Brand videos naturally capture attention and keep viewers engaged longer than text or images, making communicating your message easier.
- Stronger Emotional Connection: They can evoke strong emotions and build a deeper connection and lasting impression with your target audience through visuals, music, and storytelling, fostering loyalty and trust.
- Increased Brand Awareness: High-quality videos can be widely shared across various platforms, increasing your brand’s style and visibility and helping to create a memorable brand image.
- Better Conversion Rates: They can clearly explain your products or services, address potential customers’ pain points, and guide them to make informed decisions and drive conversions.
- Improved SEO: Search engines favor branded video content, which can improve your website’s SEO ranking and success metrics. They increase visitors’ time on your site, signaling to search engines that your content is valuable.
- Versatile Marketing Tool: Brand films can be used across various channels, including social media, email, and website marketing, maximizing the return on your investment.
- Showcase Authenticity: They can humanize brands by showing real people and real stories, making your brand more relatable and trustworthy.
- Educational and Informative: They can be used to educate your target audience about your products, services, industry trends, or other relevant topics, establishing brands as an authority in your field.
- Higher Retention Rates: Viewers are more likely to remember information presented in a brand video compared to text, making the brand film a powerful tool for delivering memorable messages.
- Boosted Social Media Engagement: Social media platforms prioritize video content, leading to higher engagement rates, more shares, and increased reach for your brand.
Understanding the Process of Video Production Company
Careful Planning and Pre-Production
Pre-Production Steps
Define Your Goals
Clearly outline what you aim to achieve with your video. Careful planning will guide the entire production process, whether you’re increasing awareness, driving conversions, or educating your audience.
Know Your Target Audience
Understanding your target audience will help you craft the content to their preferences and interests. Consider demographics, psychographics, and behavior patterns to create videos that resonate with them.
Create a Compelling Concept
Develop a unique and engaging concept that aligns with your brand’s values, message, and goals. This involves brainstorming creative ideas and determining the key message you want to convey on a deeper level.
Seeing is believing. Explore our case studies to see real examples of how our asset-multiplying approach has transformed video marketing for leading brands.
Scriptwriting and Storyboarding
Write a detailed script that outlines the dialogue, actions, and scenes. A good story visually maps out each scene, providing a clear blueprint for the production team to follow during filming.
Production
Casting and Talent Selection
Choose the right talent to represent the brands. In addition to location scouting, using professional actors or your own employees can ensure they can effectively convey your message and engage the audience.
Production Tips
- Use High-Quality Equipment: Ensure you have access to professional-grade cameras, lighting, and sound equipment to produce clear, sharp, and well-lit footage for your video.
- Focus on Lighting: Good lighting is crucial for making your video look professional. Use natural light when possible, or invest in studio lighting to ensure your subjects are well-lit and visually appealing.
- Maintain Consistent Branding: Incorporate your elements, such as logos, colors, and fonts, throughout the video. This helps reinforce brand identity and makes your content instantly recognizable.
Professional Video Production
Hiring a professional video production team can significantly enhance the quality of your video. They work closely with clients and bring expertise, equipment, and experience to ensure a polished final product.
Vidico is a leading brand video production agency you can count on. Use our VidiFit Quiz for a free and upfront estimate. You can also check our portfolio for our exceptional work for either big or small business.
Engaging Visuals and Brand Elements
Use high-quality visuals and incorporate logos, colors, and fonts to maintain business consistency and recognition.
Post-Production
Seamless Editing
Post-production and editing are crucial for creating a coherent and engaging narrative. They involve cutting and arranging the footage, adding transitions, and ensuring the video flows smoothly.
Color Grading and Sound Design
- Color Grading: During post-production, adjust the colors to create a consistent and appealing look that enhances the mood and tone of the video.
- Sound Design: Add music and sound effects and adjust audio levels to ensure clear and impactful sound, enhancing the viewing experience.
Distribution & Promotion
Once your brand video is produced, the next step is effective distribution and promotion. Utilize social media platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok to reach diverse audiences, and optimize your video on YouTube for broader visibility.
Embed the video on your website to enhance engagement and integrate it into marketing campaigns to boost open and click-through rates. Paid advertising on Google Ads, Facebook Ads, and YouTube Ads helps target specific demographics [].
Promotion strategies include:
- SEO optimization with relevant keywords and transcripts.
- Creating teasers to generate interest.
- Encouraging user-generated content for increased engagement.
Monitoring analytics to track views, engagement, shares, and conversion rates will help refine your strategy.
Using a cross-channel distribution plan, you ensure that the message reaches the right audience, drives engagement, and achieves your marketing goals.
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Best Practices for Branded Video Production
- Define clear objectives and goals for your video.
- Know your audience and tailor content to their preferences.
- Keep the message simple and focused.
- Maintain consistent branding elements like logos, colors, and fonts.
- Work closely with professionals and use high-quality equipment for visuals and audio.
- Craft a compelling story that resonates emotionally with viewers.
- Optimize video length to keep it engaging and concise.
- Add subtitles to make your video accessible to a wider audience.
- Include a strong call to action at the end.
- Optimize for SEO with relevant keywords and descriptions.
- Distribute across multiple channels for maximum reach.
- Monitor success metrics and adjust strategies accordingly.
FAQs
What makes a good brand video?
A good brand video captures attention, tells a compelling story, and resonates emotionally with the audience. The video should have clear objectives, a focused message, and consistent branding elements like logos, colors, and fonts.
High-quality visuals and audio, a concise length, and a strong call to action are essential. Additionally, including subtitles for accessibility and optimizing for SEO with relevant keywords enhance the video’s effectiveness.
How do you market a brand video?
Marketing a brand video involves leveraging multiple distribution channels to maximize reach and engagement. To increase visibility, share the video on social media platforms like Facebook, Instagram, LinkedIn, and TikTok and optimize it for YouTube.
Embed the video on your website and integrated it into email marketing campaigns to boost open and click-through rates. Use paid advertising on platforms like Google Ads and Facebook Ads to target specific demographics. Collaborate with industry blogs and influencers, create teasers, and encourage user-generated content to generate interest and engagement.
What is branding in video editing?
Branding in video editing involves maintaining a consistent visual and auditory identity that aligns with your brand’s overall image. This includes using specific colors, fonts, logos, and music that reflect your brand’s personality and values.
Effective branding in video editing ensures that every piece of high-quality video content is immediately recognizable as part of your brand, reinforcing brand identity and fostering a stronger connection with the audience.
What are video solutions in brand video production?
Video solutions are tailored video production services designed to meet your brand’s unique needs, helping you effectively communicate your message and engage your target audience.
How do video production services enhance brand identity?
World-class video production services play a crucial role in building and enhancing your brand identity by creating high-quality, engaging content that resonates with your audience and strengthens your message.
Key Takeaways
Brand video production is a compelling way to engage your audience and tell your brand’s story. High-quality brand videos with clear messaging and consistent branding can create strong emotional connections and boost your brand’s visibility.
Sharing your brand videos across different platforms will help you reach more people and increase engagement and sales. Investing in brand video production can set you apart from the competition and build long-term success.
Ready to transform your brand’s video marketing strategy? Book a Free Strategy Session with our team today and discover how our asset-multiplying methodology can elevate your creative performance while maximizing ROI.
References:
- https://advertising.amazon.com/library/guides/video-production
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.shopify.com/blog/google-ads-vs-facebook-ads
- https://www.linkedin.com/pulse/power-video-content-digital-marketing-embrace-visual-revolution
