Video Content

How to Make a Promo Video That Converts (2024 Updated)

Laura Chaves
April 8, 2024

The State of Video in 2024

If your promo video doesn’t catch people’s attention, they might scroll past you!

With a good promotional video, you’ll get noticed and inspire action, whether driving sales, increasing brand awareness, or fostering meaningful connections with your audience.

Here’s how to make a promo video content that will surely leave a lasting impression on your viewers.


    5 Easy Steps To Create A Promotional Video

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    1. Write a Script

    The script is the foundation of your promo video. It outlines what you want to convey, including your key message, dialogue, and narration. A well-crafted script keeps your whole video ad focused and ensures your message resonates with your audience. Consider your target audience, tone, and desired action when writing your script.

    Want to leave a lasting impression on your audience? Use our VidiFit Quiz for a free estimate, and get in touch now to create promotional videos that make an impact and get your message across.

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    2. Make A Storyboard

    A storyboard is a visual representation of your script. It helps you plan each scene, shot by shot before you start filming.

    Sketch each frame, including camera angles, transitions, and any visual elements or effects you want to incorporate. This step helps streamline the filming process and ensures you capture all the necessary footage.

    3. Start Filming Your Video

    With your script and storyboard as your guide, it’s time to start filming. Set up your camera or smartphone and begin capturing each scene according to your storyboard.

    Pay attention to lighting, sound quality, and framing to ensure professional-looking footage. Feel free to do multiple takes to get the best shots.

    4. Edit Your Video

    Once you have all your footage, it’s time to edit your video. Editing software allows you to trim clips, add transitions, overlay text or graphics, adjust audio levels, and more.

    This step is where you bring your successful video to life, enhancing its visual appeal and ensuring it flows smoothly from start to finish. Take your time to fine-tune every detail until you’re satisfied with the final product.

    5. Promote Your Video

    Once your video is polished and ready, it’s time to share it with the world. Promote your video across various channels, including your website, social media platforms, email newsletters, and more.

    Encourage viewers to like, share, and engage with your product video to maximize its reach and impact.

    What’s A Promotional Video?

    A promo video is one of the video types used to promote a product, service, next event, brand, or idea. Its primary goal is to attract attention, generate interest, and compel viewers to take a desired action, such as purchasing, attending an event, or subscribing to a newsletter.

    Here are some of the best features of promo videos:

    1. Engaging Visuals: Promo videos often feature visually appealing elements such as dynamic animations, vibrant colors, and captivating imagery. These visuals help grab the viewer’s attention and keep them engaged throughout the video or online course.
    2. Clear Messaging: A good promo video idea delivers a clear and concise message that effectively communicates the value proposition of the product, service, or idea being promoted. The messaging should be tailored to resonate with the target audience and highlight key benefits or unique selling points.
    3. Emotional Appeal: Many successful promo videos leverage emotional storytelling to connect with viewers more deeply. You can create promo videos that resonate with viewers and new visitors long after watching by evoking joy, excitement, empathy, or nostalgia.
    4. Call to Action (CTA): A strong promo video includes a clear CTA that prompts viewers to take the next step. The CTA can help with the video’s success, encouraging viewers to act immediately.
    5. Optimized for Distribution: Promo videos should be optimized for distribution across various platforms and devices. This may involve creating promo videos optimized for different channels (e.g., social media, website, email) and formats (e.g., square, vertical, horizontal) to share online.

    Do you want to be seen and remembered? We [1] can create multiple versions of video ads!

    Let us create your captivating promo video and ensure you stand out from the competition. Use our VidiFit Quiz for a free estimate in less than 90 seconds.

    When Do You Use It?

    Sketch of a minimalist office with three people and a potted plant

    Product Launches

    Prom captivating promo videos can help build anticipation, generate excitement, and highlight key features and benefits when introducing a new product or service to the market.

    Brand Awareness Campaigns

    Promo videos are often used to raise awareness about a brand, its values, and its offerings. These videos can help establish a brand identity, differentiate from competitors, and increase visibility among target audiences.

    Sales & Event Promotions

    Promo videos are used to promote sales, discounts, or special offers. These great video clips can highlight specific products or services, showcase limited-time deals, and create a sense of urgency to drive sales on upcoming events.

    Social Media & Email Marketing Campaign

    Video marketing has become popular for engaging audiences on platforms like Facebook, Instagram, Twitter, and LinkedIn. Short, visually appealing videos are particularly effective for capturing attention. They are also a fantastic way to showcase your company culture, product, or service.

    Promo videos on your landing page or email marketing campaigns [2] can increase open rates, click-through rates, and overall engagement.

    Benefits of Promo Videos

    Increased Engagement

    Promo videos are highly engaging and capture viewers’ attention more effectively than text or static images alone. They can convey information in a dynamic and visually appealing format, leading to higher viewer engagement and interaction levels.

    Improved Brand Awareness

    By showcasing your brand, products, or services in a promo video, you can increase brand visibility and awareness among your target audience. Create a promo video to help establish identity, differentiate from competitors, and leave a lasting impression on viewers.

    Boosted Sales and Conversions

    Promo videos can influence purchasing decisions and drive sales. As the video maker highlights your products or services’ key features and benefits, you can persuade viewers to act by purchasing, signing up for a trial, or contacting your business.

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    3 Basic Types of Promotional Videos

    Man Using Laptop

    1. Explainer Videos

    Explainer videos are designed to educate viewers about a product, service, or concept clearly and concisely. An explainer video is commonly used to introduce new products, showcase a company’s culture, explain features and benefits, or demonstrate how to use a particular tool or service.

    2. Product Demos

    Product demo videos showcase a specific product or service, highlighting its key features, functionality, and benefits.

    A product demo video often includes live-action footage or screen recordings to give viewers a firsthand look at the product’s performance and capabilities.

    3. Product Reviews

    Product review videos provide an unbiased evaluation of a product or service, offering insights, opinions, and recommendations based on personal experience or testing.

    These testimonial videos may be created by influencers, experts, or everyday consumers and can significantly influence purchasing decisions.

    More Expert Tips

    • Keep it Short and Sweet: Attention spans are short, so keep your promotional videos concise and to the point. Video length matters, so focus on delivering your message quickly and efficiently to capture viewers’ attention before they lose interest.
    • Show, Don’t Just Tell: Use visuals, demonstrations, and examples to illustrate your message and make it more engaging. Showcasing your company’s product or service in action, highlighting its solution to the pain point, can be much more compelling.
    • Tell a Story: People love stories, so consider incorporating storytelling elements into your promotional videos. Behind-the-scenes videos, b-roll footage [3], and everyday life can also help generate brand awareness.
    • Optimize for Mobile Viewing: Ensure your product videos are formatted correctly, load quickly, and the same video is easy to watch on smartphones and tablets.
    • Add Subtitles or Captions: Many people watch compelling videos without voice-over, so adding subtitles, animated text, or captions can help ensure your message gets across even when audio isn’t available.


    How do you shoot a promo video?

    Plan ahead your shots carefully to shoot a promo video, ensuring good lighting and clear audio. Use a stable camera or smartphone mount and vary angles for visual interest.

    Let our talented project managers and dedicated team create a promo video that sets you apart from the crowd. Use our VidiFit Quiz today, and let’s get started!

    How do I record a promotional video?

    Recording a promo video involves selecting a suitable location with minimal distractions, ensuring good lighting and sound quality, and effectively framing yourself or your subject. Speak confidently and clearly, delivering your message with enthusiasm and authenticity.

    What do you say in a promo video?

    In a promo video, introduce yourself or your product/service, highlight its unique benefits, and include a clear CTA to generate awareness among potential customers [4]. Engage your audience by addressing their needs or desires, using persuasive language, and showcasing relevant visuals.

    How do you write a promo video script?

    Writing a promo video script starts with identifying your target audience and defining your key message. Craft a compelling story or narrative that resonates with viewers, keeping it concise and focused on the benefits of your offering.

    Key Takeaways

    Creating a successful promo video requires careful planning, creativity, and attention to detail. You might get lost in the crowd if you don’t stand out.

    Following the steps outlined and incorporating expert tips, you can produce a compelling video that effectively captures your audience’s attention, communicates your message, and drives action.

    Don’t wait until your competitors steal the spotlight. Take charge of your brand’s narrative and make a lasting impact before your competitors do. Take the first step by using our VidiFit Quiz for a free estimate!


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    Find the right type of video to meet your marketing goals and get an instant estimation on how much it would cost to produce it.
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