Internal communications videos are a dynamic and increasingly essential tool for organizations to effectively convey information, foster employee engagement, and promote a unified company culture.
They provide a visually engaging medium through which companies can share important messages, updates, and initiatives with their employees.
Here are some of the best internal communications video examples, their various applications, and the best practices for creating them effectively.
Content
Top 10 Internal Communication Videos Worth Watching
1. Life at Vidico
Average Pricing: Starts at $5000
Quick Description: The video is a montage of testimonials and interviews featuring employees of Vidico, a video production company.
We [1] showcased various aspects of their work, from shooting in different locations to collaborating with clients worldwide.
The internal communications video highlights the sense of camaraderie and creativity within the company’s culture.
Also, the video content features background music and a well-versed voiceover that enhances the viewing experience.
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What Makes It Stand Out:
- Practical and helpful internal and external communications video
- A mix of both live-action and animation
- Fosters an emotional connection with the viewers
2. Coalition: Company Culture
Average Pricing: Starts at $5000
Quick Description: This is a company culture video produced by Vidico in collaboration with Coalition. The video features employees sharing their thoughts and experiences at Coalition.
It emphasizes the company’s mission, culture, values, and the impact of its work to reach prospective employees and increase employee engagement.
Instead of using animations for an internal communications video, the employee’s testimonials became a powerful tool. They became the internal communicators who shared the company’s culture with existing employees and new hires.
The captivating video has upbeat background music that matches the narration and keeps the viewers engaged.
What Makes It Stand Out:
- Authentic employee testimonials
- Impactful internal and external communications video
- Mission-Driven- boost employee satisfaction and increase employee engagement
3. Brighton Company Culture
Quick Description: This video is an internal communication piece focusing on the importance of virtual coffee chats in a remote or hybrid work environment.
The video provides tips and best practices for conducting effective virtual coffee chats. It emphasizes their significance in maintaining social interactions, employee engagement, and productivity of remote teams or remote workers.
The PowerPoint presentation-like internal communications video promotes employee communications and is widely used for every company-wide meeting.
What Makes It Stand Out:
- Useful for both existing employees and new hires.
- Mixed visuals for employee engagement
- Simple and clear narration
4. Apple Training Video
Quick Description: This video is an internal communication piece from Apple emphasizing its open and inclusive culture.
Unlike other corporate training videos, it celebrates diversity regarding faiths, disabilities, races, ages, ideologies, and personalities. The video uses music and powerful visuals to convey that humanity is plural, not singular, and that embracing differences is essential.
The Apple video effectively conveys its commitment to diversity and inclusion, while the provided training video tips offer valuable insights for creating effective internal communication content.
What Makes It Stand Out:
- Impressive and well-explained script
- Great transition
- Induces emotional connection with internal and external audiences
5. Employee Onboarding Video
Quick Description: This text-based Employee Onboarding video is a concise and visually minimalistic representation of the employee onboarding process.
Set to a backdrop of soft instrumental music, the video uses text to explain each onboarding stage, from orientation and paperwork completion to training, team integration, benefits enrollment, and gradual responsibility.
It provides a clear and informative overview of the onboarding journey without needing spoken words, making it accessible and easily understandable for all new employees.
What Makes It Stand Out:
- Brief internal communications video
- Well-structured for new employees and new hires
- Clear and concise explanations
6. Jobs at Apple
Quick Description: This Apple Jobs video is a captivating and emotionally evocative piece that showcases the company’s unique approach to recruitment.
Set to a compelling background music score, the video employs familiar animation and storytelling techniques to engage the viewer’s senses and emotions.
Unlike other recruitment videos, it is designed to resonate with internal and external audiences.
What Makes It Stand Out:
- Engaging Storytelling
- Sensory Appeal
- Promotes Inclusivity
7. Tutorial
Quick Description: This internal communications video is a text and image-based tutorial on initiating team calls using Microsoft Teams, accompanied by engaging background music.
It provides step-by-step instructions to own employees, guiding them through the process without needing voiceover.
The video uses concise text and images to deliver precise, easy-to-follow instructions, ensuring employees can grasp the content visually.
What Makes It Stand Out:
- Clear visual instructions
- Simple but concise
- Efficient training tool for all your employees
8. Company Goals
Quick Description: This video from Green Earth Incorporated focuses on the organization’s sustainability goals and initiatives, employing a combination of text, visuals, colors, and images to convey its message effectively.
The internal communications video is presented by Lola, an employee from the Internal Comms Department, who discusses Green Earth’s commitment to sustainability and its ambitious ESG (Environmental, Social, and Governance) objectives.
It encourages employee participation in sustainability efforts, emphasizing the collective impact of small actions toward a more responsible and sustainable company.
What Makes It Stand Out:
- Coherence between the text and visuals for better understanding
- A simple but straightforward narrative
- Easy-to-understand and accessible language
9. Dunkin Donuts Employee Experience
Quick Description: This recruitment video offers a glimpse into what it’s like to work at Dunkin’ Brands, presenting an engaging narrative from employees about their experiences within the company.
Set against a backdrop of upbeat music, the video showcases the positive and dynamic work environment at Dunkin’ Brands.
Since the video features actual employees sharing their perspectives, it adds authenticity to the content.
What Makes It Stand Out:
- Employee Voices
- Promotes a positive brand culture
- Clear visuals and narrative to save time
10. Core Company Values
Quick Description: This video from Foresters Financial introduces the company’s unique approach to financial services, emphasizing its commitment to individuals and communities.
The video is accompanied by a heartfelt narrative and uplifting music, creating a sense of connection and purpose.
It emphasizes company culture, mentions the company’s mission and company’s values, and makes sure to engage employees for effective communication.
What Makes It Stand Out:
- Right video length
- Clear and concise
- Shows compassion and emotional connection
Common Types of Internal Communications Videos
- Company Culture and Values Videos
- Employee Onboarding and Training Videos
- Leadership and Executive Communication Videos
- Employee Testimonials and Success Stories Videos
- Corporate Updates and Announcements Videos
- Change Management and Policy Updates Videos
- Safety and Compliance Training Videos
- Team Building and Employee Engagement Videos
- Town Hall and All-Hands Meeting Videos
- Product Launch and Updates Videos
- Recognition and Awards Videos
- Employee Wellness and Benefits Videos
- Diversity and Inclusion Awareness Videos
- Sustainability and Corporate Responsibility Videos
- Internal Promotions and Career Development Videos
Best Practices To Replicate
Define Clear Objectives
When creating a video [2] for internal communications, defining clear objectives is essential. Please determine what you want to achieve with the video, whether it’s informing employees about a new policy, inspiring them to embrace company values, or training them on a specific skill.
These objectives provide a roadmap for your video’s content and messaging, ensuring that it serves a specific purpose and delivers tangible outcomes.
Know Your Audience
Understanding your internal audience is fundamental in crafting compelling internal comms videos. In internal communications strategy, take the time to analyze your employees’ demographics, preferences, and needs.
Consider age, location, job roles, and communication preferences. This knowledge allows you to tailor your video’s content and style to resonate with your target audience, making it more engaging and relevant.
Concise Messaging
Internal communications videos should convey their messages efficiently and effectively [3]. Keep your video concise and focused on the critical information you want to deliver. Avoid unnecessary jargon or lengthy explanations.
A clear and straightforward presentation ensures that your audience can quickly grasp the main points without losing unnecessary details, making the recruitment video more impactful and memorable for your employees or every team member.
Engaging Internal Communications Video Content
Incorporate engaging content elements into your videos to capture your audience’s attention and keep them engaged. Use storytelling techniques to create narratives that resonate with employees. Utilize visuals, graphics, and animations to enhance comprehension and retention.
Incorporate relatable scenarios or real-life examples that employees can connect with. Engaging content makes the video more enjoyable and relatable, increasing its effectiveness.
Consistent Branding
Ensure that your internal communications videos align with your company’s brand guidelines. Consistent branding helps maintain a cohesive identity and reinforces your company’s values and culture.
Incorporate company colors, logos, and design elements to visually connect the video and your brand. This consistency reinforces the company’s image and message in employees’ minds.
Employee Involvement
Engage employees in the video creation process to foster a sense of ownership and connection. Consider conducting focus groups or interviews to gather insights and feedback from employees.
Encourage contributions, such as personal stories or testimonials, to make employees feel like active participants in the communication. Employees who have a stake in the video’s creation are more likely to relate to and embrace its content.
Empathy
When addressing sensitive topics in internal communications videos, approach them with empathy and understanding. Acknowledge employees’ concerns, emotions, and perspectives. Show essential aspects such as employee satisfaction, that the organization cares about their well-being and values their input.
Demonstrating empathy fosters trust and creates a supportive environment where employees feel heard and valued, even when discussing challenging or emotional subjects.
Professional Production
Maintain a high standard of production quality in your internal communications videos. Invest in essential aspects such as good lighting, clear audio, and high-quality video. Professional production values contribute to a polished and credible appearance.
When your video clips look professional, employees are more likely to trust and engage with the content, enhancing its impact.
Take the first step towards the best video for internal communications. Use our VidiFit Quiz today for a free estimate!
Tips For Creating Amazing Internal Communications Videos
Understand Your Audience: Understand your employees’ demographics, preferences, and needs. Tailor your video content to their interests and communication styles.
Set Clear Objectives: Define specific goals for your video, whether to inform, inspire, or train employees. Clear objectives guide your video’s content and message.
Keep it Short: Employees appreciate company culture videos that get to the point. Keep your internal communications video ideas and messaging concise and focused to ensure critical information is easily digestible.
Visual Consistency: Maintain a consistent visual style and branding elements across all internal communications videos to reinforce the company’s identity.
Cross-functional collaboration: Collaborate with other departments, such as HR, IT, or marketing, to gather diverse perspectives and resources for internal communication video content.
Multilingual Support: If applicable, offer onboarding videos in multiple languages to accommodate a diverse workforce, promoting inclusivity.
Celebrating Success: Showcase employee achievements, milestones, and success stories through company culture videos to boost morale and a sense of accomplishment.
Measure Impact: Use analytics and employee surveys to measure the impact and effectiveness of your internal communications videos. Adjust your approach based on results.
Why Work With Vidico
Expertise & Creativity
At Vidico, we bring experience and creative talent to your internal communication video projects. We’re proud of our team’s deep expertise in crafting compelling and visually engaging announcement videos that captivate your audience.
We understand that an internal video isn’t just about conveying information and creating an emotional connection. With our creative internal communications video ideas, we infuse each frame with artistic flair, ensuring that your message resonates with impact.
Unlock the power of effective internal communications with our VidiFit Quiz. Elevate employee engagement, enhance productivity, and foster a connected workplace with a new internal communications strategy.
Cutting-Edge Technology
We take pride in leveraging the latest technology and techniques to produce high-quality videos that stand out in today’s competitive digital landscape. Our commitment to staying at the forefront of innovation means that your explainer videos are visually stunning and technically impeccable.
We believe in harnessing the power of the latest advancements and internal communications video ideas to deliver an unparalleled viewing experience to your audience.
Transparent Communication
Communication is at the heart of our successful partnerships. At Vidico, we maintain clear and open lines of communication throughout the production process. We keep you informed and involved every step of the way.
Your vision and feedback are integral to the final product, and our collaborative communication methods ensure that your internal video aligns perfectly with your objectives. Trust and transparency are fundamental to our work.
Strong Portfolio
Our portfolio is a testament to our prowess in video production [4]. We’re proud to showcase various successful video communications projects across various industries.
Our track record speaks volumes about our ability to deliver outstanding results consistently. Our portfolio reflects our versatility and adaptability to different contexts, whether it’s explainer videos, product demos, or marketing campaigns.
Proven Results
We measure our success by the tangible results our clients achieve. Many have experienced increased audience engagement, heightened brand awareness, and improved conversion rates through our professionally crafted internal videos.
Our focus goes beyond aesthetics; we prioritize the effectiveness of your project recap videos in achieving your specific goals.
Transparent Pricing
We believe in making the video production process as transparent and accessible as possible. That’s why we offer transparent pricing through our VidiFit Quiz.
This tool provides a free estimate, ensuring you clearly understand the costs associated with your video project right from the start. At Vidico, transparency is our commitment to facilitating a seamless and informed collaboration with you.
FAQs
What are internal communication videos?
Internal communication videos are audiovisual content created to disseminate information, messages, or organizational updates.
These videos are designed to engage and inform employees, conveying crucial details about company policies, procedures, culture, and objectives.
They are a powerful tool for maintaining a well-informed, connected, and motivated workforce.
Why use video for internal communications?
Video is a preferred medium for internal communications due to its effectiveness in conveying complex information in a concise, engaging, and visually appealing manner [5].
It facilitates better understanding and retention of key messages, making it an ideal choice for organizational training, announcements, and culture-building.
Additionally, an internal comms video allows for personalization, enabling tailored messages to reach diverse employee groups efficiently and promote business success.
How much do internal communications videos cost?
Generally, essential videos range from a few thousand dollars, while more complex or longer videos require a more substantial investment [6].
The cost of internal communication videos can vary significantly based on factors such as video length, production quality, animation, and customization. Costs may also include scripting, editing, voiceovers, and post-production.
We should use our VidiFit Quiz to get an accurate estimate and discuss your specific needs and objectives.
Final Thoughts
The internal communication video examples have emerged as a transformative tool in the corporate landscape. They serve as a dynamic means of fostering engagement, conveying vital information, and nurturing a cohesive organizational culture.
By leveraging the power of video with internal corporate video ideas, companies can ensure that their messages resonate with employees, leading to better-informed, motivated, and connected teams.
As technology advances, internal communication videos will likely play an increasingly pivotal role in shaping the future of corporate communication, helping organizations thrive in an ever-evolving business landscape.
Ready to elevate your internal communications with compelling videos? Use our VidiFit Quiz and learn how we can help you engage, inform, and inspire your employees.
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.britannica.com/dictionary/video
- https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/13/internal-communications-is-the-heartbeat-of-any-organization/
- https://www.merriam-webster.com/dictionary/portfolio
- https://www.techsmith.com/blog/video-for-internal-communication/
- https://www.business.com/articles/brand-videos-how-much-do-they-really-cost/
