LinkedIn isn’t just another social media platform—it’s where 75% of B2B buyers say social media influences purchasing decisions. Video posts on LinkedIn generate 5x more engagement than any other format, yet less than 2% of companies post videos consistently. That gap between knowing and doing is where the opportunity lives.
The challenge? While 64% of B2B marketers struggle to develop effective video strategies, brands that get it right pull ahead. Video content captures attention 3x longer than static images, and LinkedIn users are 20x more likely to share video content.
At Vidico, we’ve produced 1,200+ video campaigns for brands like TikTok, Square, and Spotify, generating over 1.4 billion views. These are the LinkedIn video statistics shaping how we approach production.
Key Takeaways
- Video posts on LinkedIn generate 5x more engagement than other content types, yet only 2% of companies consistently post videos on the platform
- 82% of marketers report positive ROI from video marketing in 2026—down slightly from the all-time high of 93% in 2025
- B2B companies using video grow revenue 49% faster than those without a video strategy
- LinkedIn video uploads increased 34% year-over-year in 2025, signalling intensifying competition for attention
- Videos under 30 seconds achieve 200% higher completion rates than longer videos on LinkedIn
- 73% of LinkedIn video views come from mobile devices, making vertical and square formats essential
- 79% of LinkedIn videos are watched without sound—captions increase viewer retention by 32%
- Live videos on LinkedIn generate 24x more comments and 7x more reactions than standard video posts
- Vidico’s asset bank approach reduces production costs by 30-40% while enabling clients to produce 3-4x more video content
Content
Top 30+ LinkedIn Video Engagement Statistics
1. Video posts generate 5x higher engagement rates
According to LinkedIn and multiple industry studies, video posts on LinkedIn consistently outperform text posts and static image ads. The average engagement rate for native videos on LinkedIn sits at 5.60%—significantly higher than other content formats.
What this means: If you’re only posting text and images, you’re leaving engagement on the table.
2. LinkedIn videos are shared 20x more than other content
LinkedIn users share video content at a dramatically higher rate than text or images (LinkedIn). This sharing behaviour extends your reach beyond your immediate network without additional ad spend.
3. Videos with direct CTAs get 27% more engagement
Videos that include a clear call-to-action in the final 10 seconds see significantly higher engagement rates (Zebracat, 2025). Asking viewers to comment, visit a link, or take another action boosts engagement.
4. Caption-enabled videos retain viewers 32% longer
Since 79% of LinkedIn videos are watched without sound (LinkedIn, 2024), adding captions isn’t optional—it’s essential. Videos with captions keep people watching longer and drive 29% more engagement overall.
5. First-hour engagement determines algorithmic reach
Videos that generate strong engagement in the first hour are 4.1x more likely to receive algorithm promotion. This makes your posting schedule and initial audience response critical for video performance.
Want to see how top brands maximise their LinkedIn video engagement? Explore our portfolio of work featuring video campaigns for leading tech companies.
6. Average watch time peaks at 83% for short videos
Videos under 2 minutes maintain an average watch time of 83% from start to finish. This retention drops significantly for longer videos, making brevity essential for LinkedIn video content.
7. Videos under 30 seconds see 200% higher completion rates
Short-form videos dominate LinkedIn performance. The platform’s audience—busy professionals scrolling between meetings—prefers quick, value-packed content they can consume in seconds.
8. Strong hooks increase retention by 23%
Viewers decide whether to continue watching within 8 seconds. Videos that open with a compelling hook rather than a logo or slow intro see dramatically better retention.
9. The optimal posting window is 9-11 AM
Engagement rates on video posts peak when published between 9 AM and 11 AM local time, Tuesday through Thursday. This aligns with LinkedIn’s audience checking the platform during work hours.
10. Vertical videos perform 80% better than horizontal
With 73% of LinkedIn video views occurring on mobile devices, vertical (4:5) and square (1:1) formats outperform traditional landscape videos. Mobile-first content captures more screen real estate and stops the scroll.
11. LinkedIn video ads capture attention 3x longer than static ads
Video ads significantly outperform static image ads on LinkedIn (LinkedIn Marketing Solutions). The motion and storytelling elements of video hold viewer attention in ways images simply cannot match.
12. Video ads boost conversion rates by nearly 30%
According to LinkedIn advertising data, video ads drive higher conversion rates than display or text ads. The combination of visual storytelling and clear CTAs moves prospects toward action.
13. LinkedIn video ads earn 30% more comments per impression
Beyond views and clicks, video ads generate more meaningful interactions. Comments on video ads create additional visibility and social proof for your campaigns.
14. Cost per lead ranges from $40-$150 for video campaigns
LinkedIn advertising costs vary by industry and targeting, but video-to-lead-form combinations typically deliver qualified leads in this range for B2B marketers.
15. 75% of marketers say short-form video helps reach decision-makers
LinkedIn’s B2B Marketing Benchmark research shows that short-form videos are the #1 driver of ROI for reaching business decision-makers on the platform.
Ready to create LinkedIn video ads that actually convert? Take our 2-minute quiz to get a customised video production estimate for your campaigns.
16. LinkedIn Live generates 7x more reactions
Live videos on LinkedIn dramatically outperform pre-recorded content in terms of raw reactions (LinkedIn). The real-time nature creates urgency, driving immediate engagement.
17. Live streams receive 24x more comments
The interactive nature of LinkedIn Live encourages viewers to participate through comments (LinkedIn). This engagement signals strong content to LinkedIn’s algorithm, extending reach.
18. Viewers spend 3x longer watching live content
Live videos command more attention than standard video posts. The fear of missing something important keeps viewers engaged longer.
19. Only 46% of B2B marketers use live video streaming
Despite the performance advantages, less than half of B2B marketers have adopted LinkedIn Live. This represents a significant opportunity for early movers to build credibility and capture audience attention.
20. 82% of marketers report positive ROI from video in 2026
Video marketing ROI remains strong at 82%—down slightly from the all-time high of 93% in 2025, but still demonstrating consistent returns across industries.
21. B2B companies using video grow revenue 49% faster
The revenue impact of video marketing is dramatic. Companies with video strategies aren’t just getting more engagement—they’re closing more customers and growing faster.
22. 70% of B2B buyers engage with video during purchasing decisions
Video has become essential to the B2B buying process. Decision-makers actively seek out video content when evaluating vendors, making video a critical part of your sales funnel.
23. 52% of B2B marketers say video delivers the highest ROI
When comparing content types, more than half of B2B marketers identify video as their highest-returning investment. This confidence is driving increased budgets and focus on video production.
24. Educational videos achieve 3x higher engagement
LinkedIn’s audience values insightful tips and educational content more than promotional material. Training videos, how-to content, and thought leadership consistently outperform product-focused messaging.
See how Vidico helped TikTok increase creative output by 400% while reducing production costs by 40%. Read the case study →
25. 91% of businesses use video as a marketing tool
Video usage among businesses has reached near-universal adoption—the highest level ever recorded. The question is no longer whether to use video, but how to produce enough video content to remain competitive.
26. Video uploads increased 34% year-over-year on LinkedIn
The platform is experiencing explosive growth in video content. This means more competition for attention—and a greater need for engaging videos that stand out.
27. Text-based videos are the most common format (73%)
Most businesses create text-based videos for LinkedIn—quick, effective content that doesn’t require on-camera talent. This format works well for sharing videos at scale.
28. Product demos and explainer videos drive the highest engagement
Educational content showcasing product features resonates strongly with LinkedIn’s audience. These formats help prospects understand your solution and move toward a purchase decision.
29. Customer testimonials build credibility with decision-makers
Social proof remains powerful on LinkedIn. Videos featuring customer testimonials help establish trust and shorten the sales cycle for B2B brands.
30. 69 million companies exist on LinkedIn—less than 2% post video consistently
The opportunity gap is massive (LinkedIn, 2025). While millions of companies have a LinkedIn presence, very few leverage video content consistently. This creates a significant competitive advantage for brands that commit to regular video production.
31. 61% of marketers cite time and bandwidth as major barriers
The biggest obstacle to video marketing isn’t budget—it’s capacity. Most marketing teams struggle to produce video content at the volume needed to compete on LinkedIn.
32. 43% of marketers face skill and expertise gaps
Creating professional video requires specialised skills that many teams lack. This gap drives inconsistent quality and limits video output.
33. In-house video production costs six figures annually
Building internal video capabilities requires significant investment in equipment, software, and talent before producing a single video. This overhead pushes many brands toward more customers seeking external solutions.
34. Editing costs have increased 50% year-over-year
Professional video editing now exceeds $125/hour in many markets. These rising costs make systematic approaches to video production increasingly attractive for maintaining brand visibility.
35. Companies producing under 35 videos annually save money by outsourcing
Research shows that outsourcing video production becomes more cost-effective below a certain volume threshold. Subscription-based models offer flexibility without the fixed overhead of in-house teams.
36. 73% of video success depends on creative decisions, not budget
LinkedIn Creative Labs research analysing 13,000 ads found that creative quality—not production budget—determines performance. This validates accessible, systematic approaches over expensive one-off productions.
37. AI video tools deliver 28% faster turnaround
Companies using AI-powered video creation tools report significantly faster production cycles. This enables smaller teams to produce professional LinkedIn video content at scale.
Struggling to produce enough video content for LinkedIn? Book a free strategy session to explore how systematic production works for your specific needs.
38. 59% of executives prefer video over text
Given a choice between video and text content, the majority of decision-makers on LinkedIn choose video (Forbes). This shapes how B2B brands should approach content strategy.
39. Video viewers retain 95% of a message vs 10% for text
The retention advantage of video content is significant. This makes video an excellent tool for communicating complex product features.
40. 85% of B2B buyers have been convinced to purchase after watching a video
Video doesn’t just generate engagement—it drives real outcomes. Product videos, customer testimonials, and demos directly influence purchasing decisions.
41. Average engagement rate on LinkedIn reached 8.01% in early 2025
LinkedIn’s overall engagement rate has grown significantly, up from 6% the previous year. This makes the platform increasingly attractive for B2B video marketing.
What High-Performing LinkedIn Video Looks Like
Understanding the video statistics is one thing. Implementing them is another. The most successful brands on LinkedIn follow these patterns:
They optimise for mobile-first viewing. With more than half of LinkedIn video views occurring on mobile devices, they create vertical and square formats that maximise screen real estate.
They hook viewers in seconds. Strong intros that lead with value rather than logos keep viewers engaged past the critical 8-second mark.
They prioritise captions. Knowing most viewers watch without sound, top performers ensure their video content communicates visually. Adding captions boosts engagement across all formats.
They produce at volume. The algorithm rewards consistent posting. Brands that post videos 2-3 times a week maintain visibility across their audience’s feeds.
They repurpose systematically. A single video shoot yields multiple assets—short videos for feed, longer videos for articles, and clips for driving conversions.
They foster community through video. Live videos and Q&A sessions create connections with professional circles, delivering more engagement than broadcast-only strategies.
At Vidico, we’ve built our entire approach around these principles. Our asset bank methodology helps clients produce 3-4x more video content with the same budget by creating reusable templates and systematic workflows.
When we worked with TikTok on their LinkedIn video strategy, this approach delivered a 400% increase in creative output while reducing per-video costs by 40%.
How to Apply These LinkedIn Video Statistics to Your Marketing Strategy
The data points in this article aren’t just interesting—they’re actionable.
Start with format: Shift to vertical and square videos optimised for mobile devices. This change alone can dramatically improve your LinkedIn video performance and reach a wider audience.
Prioritise short form: Create short videos under 30 seconds for maximum completion rates. Save longer videos for consideration-stage content where viewers are already engaged.
Add captions to everything: This accessibility feature directly increases engagement and viewer retention across all social platforms.
Test LinkedIn Live: With only 46% of B2B marketers using live videos, this format offers a significant competitive advantage. Start with Q&A sessions or product demos to build credibility.
Leverage educational content: Training videos achieve 3x higher engagement than promotional material. Position your brand as a valuable resource.
Build systems, not just content: The brands winning on LinkedIn aren’t producing more video—they’re producing smarter. Asset banks and systematic workflows enable higher engagement without burnout.
See what’s working (and what’s wide open) in the Creative Intelligence Report.
FAQs
How often should you post videos on LinkedIn?
Post videos on LinkedIn 2-3 times weekly for optimal visibility. Consistency matters more than volume—irregular posting schedules reduce average watch time by 18% over time.
What video length works best on LinkedIn?
Short videos under 30 seconds perform best for awareness content. Videos of 1-2 minutes work well for consideration-stage material. LinkedIn Live streams perform optimally at 30-45 minutes.
Do LinkedIn videos autoplay?
Yes, native LinkedIn videos autoplay in the feed without sound. This makes strong visual hooks and captions essential for capturing attention and keeping viewers engaged.
Are LinkedIn video ads worth the investment?
Yes—LinkedIn video ads earn 30% more comments per impression than static image ads and boost conversion rates by nearly 30%. The higher cost per lead reflects LinkedIn’s audience quality.
What’s the best aspect ratio for LinkedIn videos?
Vertical (4:5) and square (1:1) formats perform 80% better than landscape on mobile. Since 73% of views come from mobile devices, optimising for vertical viewing is essential.
Should you upload native video or share YouTube links?
Always upload native video to LinkedIn. Native uploads receive 38% higher engagement and 42% better visibility than external links, which don’t autoplay in the feed.
What types of LinkedIn video content perform best?
Educational content achieves 3x higher engagement than promotional videos. Product demos, training videos, customer testimonials, and thought leadership consistently outperform direct sales messages.
How much does LinkedIn video production cost?
Professional video production ranges from $1,000-$15,000+ per video, depending on complexity. Systematic approaches with asset banks can reduce costs by 30-40% for ongoing production needs.
Build a Video Strategy That Scales
The LinkedIn video statistics in this article tell a clear story: video dominates engagement, but most B2B marketers struggle to produce it consistently.
The brands pulling ahead aren’t just creating more content—they’re building systems that compound over time. Asset banks, reusable templates, and systematic workflows enable higher engagement without proportional increases in budget.
At Vidico, we’ve helped over 600 product launches achieve this kind of scale. Our approach delivers the volume modern LinkedIn marketing demands while maintaining quality.
Ready to transform your LinkedIn video strategy? Book a free strategy session, and we’ll map out exactly how systematic video production works for your channels and goals.
References:
- https://www.linkedin.com/business/marketing/blog/content-marketing/13-top-tips-for-compelling-b2b-video-content-on-linkedin
- https://blog.hubspot.com/marketing/video-marketing-statistics
- https://www.statista.com/topics/951/linkedin/
- https://www.statista.com/topics/11942/linkedin-b2b-marketing/
- https://www.hubspot.com/state-of-marketing
