TikTok trends are where creativity, humor, and innovation thrive on a massive scale. They’re also a powerful tool for brands and creators alike. From catchy dance routines to quirky storytelling, TikTok is a platform that can propel a trend from zero to viral in seconds.
With such a short attention span online, keeping up with TikTok trends is essential for anyone looking to engage meaningfully with their audience, tap into viral content, and grow their influence in today’s digital space.
Whether you’re a brand aiming to showcase your unique personality or an individual creator looking to grow your following, staying ahead of TikTok trends can make all the difference in your online success.
Sneak Peak on Popular TikTok Trends
- #GetReadyWithMe (GRWM): From beauty influencers to lifestyle bloggers, GRWM showcases creators’ daily routines, making it relatable and engaging.
- #TikTokMadeMeBuyIt: Highlighting user-recommended products, this trend boosts brand visibility through authentic, viral content.
- Delulu (Delusional): Users share humorous, exaggerated optimism, especially in tough situations.
- Dance Challenges: From trendy routines to throwbacks, dance challenges unite users in movement.
- #FoodTok: From cooking hacks to exotic food challenges, this trend showcases culinary creativity.
- POV (Point of View): First-person perspectives invite viewers into unique, often comedic scenarios.
- Nostalgia Trends: Content featuring retro fashion, music, and throwback vibes captures both Gen Z and millennial audiences.
- Self-Care & #HopeCore: Wellness themes focus on mental health, personal growth, and positivity.
- #FitCheck: Showcasing style with outfit reveals and clothing trends.
- ASMR: Satisfying sounds and visuals appeal to the sensory-driven community.
Top 30 TikTok Trends & Viral Content in 2024
1. Micro-Storytelling
Micro-storytelling involves creators crafting short, impactful stories in under a minute. The trend captures attention immediately, resonating with users who seek relatable moments in a busy online environment.
This format appeals to creators and brands alike, providing a fast-paced, engaging way to share personal or humorous stories, product insights, or relatable experiences that spark conversation in the comments.
2. Dance Challenges
Dance challenges are iconic on TikTok, with users around the world following and recreating trending dance routines. These challenges foster a sense of community as users share their interpretations and celebrate creative moves, often contributing to viral trends.
Brands see immense value in these challenges, as they can pair popular routines with branded music or jingles, allowing audiences to associate the brand with fun and creativity.
The global appeal and shareability of these challenges often result in cross-platform reach, impacting not only TikTok but other social networks, making dance challenges an effective strategy for brand awareness and engagement.
3. Day in the Life
“Day in the Life” videos give viewers a front-row seat to creators’ daily routines, whether they’re students, entrepreneurs, or digital nomads.
This trend breaks the barrier between creator and viewer, making even mundane moments feel relatable and inviting. Brands have latched onto this trend, using it to humanize their image—sharing glimpses into their work culture, team dynamics, or the way their products integrate into real-world settings.
The authentic “just another day” vibe fosters connection, with audiences feeling like they’re part of a brand’s journey rather than being sold to.
4. ASMR Eating
ASMR eating videos on TikTok deliver a sensory experience like no other. With every crunch, slurp, and chew amplified, these videos offer viewers an oddly satisfying escape from daily stress.
While it may seem niche, ASMR has attracted a massive following because of its calming effects, providing a soothing experience that many turn to unwind. Brands, especially in the food industry, can tap into this trend by showcasing their products in ASMR-friendly ways.
Imagine the tantalizing sound of a crispy snack or the rich texture of a creamy dessert—ASMR eating videos can turn these sensory details into an irresistible draw.
5. Transformation Videos
These videos focus on “before and after” moments, often involving makeovers, home renovations, or creative processes. Transformation videos are satisfying because they provide a sense of closure.
By the end of the video, viewers feel like they’ve experienced a journey with a tangible result, which leads to higher engagement and shareability.
6. Duet Reactions
TikTok’s duet feature allows users to film themselves alongside another creator’s video, offering commentary, adding context, or responding humorously.
This feature has led to a collaborative trend where creators riff off each other’s content, building community engagement and adding layers to the original message. It’s also an excellent way for new creators to gain traction by engaging with popular videos.
7. Photo Dump
The photo dump trend on TikTok brings a fresh spin to casual photo sharing, letting users upload a series of candid or themed photos that capture memories from an event, a week, or even a mood.
Unlike perfectly curated Instagram posts, photo dumps embrace authenticity, showing real moments that resonate with audiences. This trend has exploded because it’s relatable—each photo dump feels like flipping through a friend’s scrapbook.
For brands, it’s an ideal way to connect with audiences on a more personal level, offering an unpolished, behind-the-scenes look into their day-to-day.
8. Sustainable Living Tips
TikTok’s sustainable living trend is all about eco-friendly hacks and lifestyle tips that make sustainability accessible for everyone. Creators share tips on reducing waste, DIY upcycling projects, and sustainable swaps for everyday items.
With environmental consciousness on the rise, these videos not only educate but also inspire viewers to make positive changes. Sustainability influencers often team up with eco-conscious brands, creating a powerful platform for both raising awareness and promoting products that align with greener values.
For brands focused on sustainability, this trend offers a genuine way to connect with socially conscious audiences.
9. How-To Skits
How-to skits add a playful twist to tutorials, blending step-by-step guides with humor and creativity. Creators use skits to break down complicated tasks into fun, easy-to-follow scenes that feel more like mini-shows than traditional tutorials.
Whether it’s cooking, crafting, or organizing, the comedic approach keeps viewers engaged from start to finish.
Brands can tap into this trend by creating entertaining “how-to” content that showcases their products light-heartedly, transforming typical demonstrations into memorable moments that viewers enjoy and remember.
10. Behind-the-Scenes
BTS videos take followers behind closed doors, providing exclusive glimpses into the making of a video, product, or event. These videos add a layer of transparency that builds trust between creators and their audiences.
Brands use behind-the-scenes content to humanize their operations, allowing consumers to see the effort behind a product or campaign.
11. Lip-Sync Comedy
Lip-sync comedy involves creators mouthing along to funny audio clips and often using exaggerated expressions. The comedy lies in their facial reactions, which bring the audio to life.
It’s an easy way to participate in trends without creating original audio, and it allows creators to use humor to connect with audiences.
12. Puppy Cameos
Pet videos, especially those featuring puppies, capture hearts instantly. Pet owners often integrate pets into their content, making relatable, light-hearted moments that appeal to a broad audience.
Brands and influencers also use animals to boost views and engagement, knowing their audience’s love for cute, feel-good content.
13. Fitness Challenges
TikTok fitness challenges promote health and well-being by encouraging users to try new workouts. These challenges create a sense of community as users motivate one another, often sharing their progress.
Fitness brands capitalize on this trend by collaborating with influencers to feature their products, promoting an active lifestyle.
14. Recipe Hacks
Quick recipe videos are popular on TikTok, especially those showcasing unique or unconventional dishes. These recipe hacks cater to busy viewers looking for innovative cooking ideas.
Each video condenses the cooking process into easy steps, making them accessible even to beginner cooks and offering a refreshing alternative to lengthy cooking shows.
15. Glitch Transition Effects
This trend uses TikTok’s editing tools to create seamless, almost magical transitions between scenes. These effects allow creators to make eye-catching videos that impress viewers and often lead to multiple replays.
Glitch transitions are widely used in fashion, makeup, and travel content, adding an extra layer of creativity to visual storytelling.
16. Outfit of the Day (OOTD)
The OOTD trend invites users to share their daily fashion choices. Creators reveal outfits for different occasions, often narrating their styling decisions.
This trend has grown as an organic way to showcase personal style, and fashion brands use it to promote new products by featuring influencers wearing their pieces.
17. Home Décor DIY
DIY home décor has gained popularity as users share creative ways to spruce up their spaces on a budget. From crafting wall art to refurbishing furniture, these videos provide practical inspiration for viewers who want to personalize their homes.
This trend has made DIY content accessible to those looking for cost-effective design ideas.
18. Pet Antics
Videos of pets doing funny, unpredictable things consistently perform well on TikTok. Animal lovers enjoy these lighthearted moments, and pet-related brands find value in collaborating with pet influencers to reach an engaged audience.
Pet antics tap into universal appeal, making these videos highly shareable.
19. Self-Care Reminders
The self-care trend encourages wellness through short, actionable tips. These videos address mental health, skincare, journaling, and fitness, promoting positive habits.
Self-care influencers use TikTok to build supportive communities where viewers can find motivation, relaxation, and encouragement.
20. Behind-the-Scenes of Brands
Brands reveal their internal processes, giving followers an authentic look at their operations. This trend builds trust by showing consumers the work that goes into each product.
BTS content has proven effective for brands aiming to humanize their image and engage audiences on a personal level.
21. The “Only on TikTok” Songs
Certain songs go viral exclusively on TikTok, showcasing the platform’s role in music discovery. These tracks gain momentum as they’re incorporated into trends, making TikTok a hub for emerging artists and popularizing new genres.
22. BookTok
BookTok is a community where readers share book recommendations, reviews, and reactions. This trend has turned TikTok into a platform for literature lovers, driving book sales and fostering conversations around favorite reads, genres, and authors.
23. Vintage Aesthetic
The vintage aesthetic trend embraces retro styles, using filters and editing techniques to create a nostalgic look. Users channel older eras through fashion, makeup, and visuals, bringing past aesthetics to the forefront of modern content.
24. Recreating Viral Moments
Reenacting viral scenes or memes lets creators add their twist to popular moments. By participating in this trend, creators can engage audiences with humor and familiarity, encouraging them to share or create their interpretations.
25. Comedy Skits
Short, humorous skits showcase creators’ acting talents and entertain audiences with relatable scenarios. Comedy skits draw significant engagement and provide a creative outlet for creators who want to tell stories in a lighthearted, relatable way.
26. SFX Makeup
Special effects (SFX) makeup has become a popular trend, especially around Halloween. Creators transform themselves using elaborate makeup techniques, showcasing skills, and creativity that captivate viewers interested in makeup artistry.
27. Relationship Humor
Couples or best friends humorously showcase relatable relationship dynamics, often reenacting common scenarios with a twist. This content resonates with viewers who find humor in everyday interactions, making it highly shareable.
28. Virtual Tours
Virtual tours offer glimpses into fascinating locations or events. These videos allow viewers to experience destinations they might not visit themselves, creating an educational and entertaining experience.
29. Career Insights
Professionals across various industries share career tips, day-in-the-life clips, and advice. These videos are valuable for students and professionals exploring new career paths, offering an insider’s look at different roles.
30. Health Tips & Myths
Health experts debunk common myths and provide wellness tips in bite-sized videos. These informative clips help users make healthier lifestyle choices, blending education with TikTok’s engaging format.
FAQs
Why are TikTok trends so influential?
TikTok trends set the digital culture pace, connecting people globally and giving brands a unique way to reach engaged audiences.
How do I find the latest TikTok trends?
Stay updated by browsing the “Discover” page, following trending hashtags, and watching content from top influencers.
Can businesses leverage TikTok trends?
Yes, brands can increase visibility, showcase products, and engage authentically with the community by participating in trends.
Are TikTok trends different by region?
Trends vary by region, reflecting local culture and interests, though many become global phenomena.
How long do TikTok trends last?
Trends can last from a few days to several months, with some recurring due to seasonal events or popular challenges.
Key Takeaways
TikTok trends offer an ever-evolving way to connect, inspire, and entertain, whether you’re a brand or creator. Staying updated on trends helps you tap into a dynamic platform that values creativity and authenticity.
As you explore these trends, experiment and see which ones resonate most with your audience. Have fun with the process, and let TikTok trends become a tool for creativity and connection.
