If you have an online business, you might want to consider that a big chunk of your target audience has no idea what solutions you offer.
In fact, studies have proven that 1 in 3 Americans don’t know how the internet works. Now, imagine what part of your audience doesn’t get your technical jibber-jabber.
Anyway, don’t panic. You are in the right place. It only takes a good explainer video to tell your brand’s story in the simplest way possible. And win your target’s attention.
In this article, you will learn everything you need to know about explainer videos and how to make them. You will also get our list of the best explainer videos for 2021.
What is an Explainer Video?
An explainer video is a short video designed to highlight the most essential information about a brand’s products or services. Think of it as a brief, informative, and not-boring sales pitch.
Why is an Explainer Video Important?
There are quite a few arguments to support that explainer videos are a must. Here are some:
- Increases your conversion rate
Data show that landing pages featuring explainer videos have an 86% higher conversion rate. For instance, Dropbox has used just one animated explainer video to go from 0 to 100 million users.
Moreover, 72% of businesses believe that explainer videos have improved their conversion rate.
- Provides better explanations of the ins and outs of your service/product
If your product, as practical as it is, seems complex, then you have no choice but to help your users get the hang of it. And that’s where explainer videos come in.
In fact, people learn quickly from videos. For instance, 97 percent of marketers say videos help users better understand their product.
In addition, 47% of brands confirmed that explainer videos helped reduce user support requests.
- Significantly boosts engagement
From an organic search standpoint, video outperforms other types of content. And since explainer videos are geared towards addressing your audience’s concerns, they do a great job of meeting search intent and fostering engagement.
15 Amazing Explainer Videos You Need To Bookmark
Now that you know the importance of explainer videos, here are 15 of the best ones you can learn from.
In the digital age we live in, the average person has at least two to three devices. Keeping track of all files can thus be a pain.
Dropbox’s animated explainer video describes a common problem the average internet user can relate to. And that positions the company as a hero.
Traveling is exciting and fun. But travel management and preparation can sometimes spoil the excitement. In this short explainer video, TripCase explains how its app helps manage everything from booking to destination, making the experience more enjoyable.
The impact of the video is made even stronger by the fact that the story is told by a customer who uses the app and explains how it relieved her of her burden–which makes it easier for TripCase’s audience to relate.
Artificial intelligence is the future. But only a few people really understand what it is. HubSpot paints a beautiful picture of a world where AI and humans work together to make life easier.
This explainer video uses animations to illustrate the bright future that AI promises. And it helps Hubspot’s audience better relate to the concept.
Slack has gotten one of the best explainer videos out there. The video first describes an unstreamlined workplace and shows how messy that can be. Then it brings Slack in and shows how the app calms the noise and brings order back to the workplace.
The video also shows the user interface and gives an overview of the features. That way, it addresses any objections you might have about the ease of use of the app.
5. Spotify Anchor
Anchor’s video explains how podcasters can leverage Spotify’s anonymous audience data to improve new episodes.
In a fun and compelling way, PayPal uses musical comedy in their explainer video to show how the app is designed to make the sun brighter on payday.
PayPal understands that time is of the essence for most people interested in the service. So in a short video, they explain how easily you can make financial transactions.
Building a meaningful and beautiful data dashboard for your business can be difficult. This explainer video first highlights the software’s advanced tools. Then it shows how it helps manage your business data through analytics and visuals.
This allows you to visualize a more streamlined dashboard that makes you more productive.
Nowadays, online shopping has become very commonplace. What’s challenging, though, is access to payment platforms. Airwallex’s video shows how it makes it easier for companies to send and receive money worldwide.
9. Digital Ocean
Many companies struggle to set up a robust cloud computing system. That video is one of the best explainer videos because it shows what Digital Ocean does. And it also gives users tips on setting up and managing their systems efficiently.
The company understands that users can be confused when using the application. That’s why the video is designed to give non-technical users a firm grasp of the application from the start.
10. AllTrails Pro
AllTrails is a mobile fitness and travel app used for outdoor recreational activities. Their video introduces the platform’s pro version and prompts users to upgrade.
That video is one of the best explainer videos out there, for it does a great job of summarizing what’s in it for users.
11. Uber Eats
Uber Eats is eating up the restaurant industry by changing the way people run their restaurants. Their animated video is great because it shows the app’s user interface, what it does, and how it makes running a restaurant easier–all at once. It was distributed across 27 different countries, alongside multiple translations.
If you’re animating any UI in a video under 60-90 seconds, you should be simplifying close to 80% of the actual app or product dashboard. Learn more insights here.
If you have ever handled an excel sheet, you know how much of a headache it can be. Well gone are those days now.
In its animated video, Airtable positions itself as the ideal all-in-one tool for marketing teams. This video does a great job of enhancing product messaging – which in turn will result in increased conversion.
13. Data Migrator
Data Migrator (DM) is IBM’s DataStage solution for organizations of all sizes. They use this animated video to highlight their user interface and answer the most burning questions users might have. This explainer video does a great job of explaining how DM works and how users can enjoy it. You can learn more about this project here.
Creating an application can be difficult. But using it shouldn’t be. Suubee’s explainer video explains what users can do with the software and how they can do it. It also showcases different features to give non-techy users a handle on the software before committing to using it.
15. Amazon Go
The new Amazon Go shopping service is a new feature that customers may not be familiar with yet. In their explainer video, Amazon breaks the ins and outs of this feature, helping users get hooked on the new service.
The video also used a real-life example of an in-store playtime to make the message more impactful. This way, viewers can picture themselves in the situation and easily engage with the app.
3 Most Common Asked Questions About Explainer Videos
Here are a few things you would love to know before designing an explainer video.
What Makes a Good Explainer Video
If you know a thing or two about marketing, you 100% understand that the customer is king. Your videos have to be designed in a way that speaks to your audience’s emotions.
To do this perfectly, you or your explainer video production company will need to:
- Understand your audience and their needs.
- Serve your audience what they want and not what you want to serve them.
- Find the correct language and style to inform and engage them, all at once.
Conveying a brand message or information shouldn’t be hard. That’s the whole idea behind explainer videos. Your goal is to foster engagement and boost retention. As such, you need to keep things concise and straightforward.
Are All Explainer Videos Animated?
There are a gazillion explainer video formats. But, each one is designed to meet specific needs and objectives perfectly. It is therefore essential to know which will resonate most with your audience. If you are having trouble figuring it out, get help from an explainer video agency.
Here are some of the most common explainer video formats.
- 2D animations: The most common animation format. It lets you use characters and flat spaces to create movement in a two-dimensional space.
- 3D animations: The most used in the tech space. Just like portrayed in video games, 3D utilizes motion to give life to the characters.
- Stop motion: It integrates live-action sequences with traditional character animation to create an impression of motion.
- Real film: Unlike animations, real films consist of shooting real-life video footage of actual human activity. That is the case with the TripCase and PayPal explainer videos.
- Whiteboard animation: This is the good old classic type of animation. It uses static images to sketch illustrations on the screen to sell a product or describe a system–like in the Dropbox example.
How Long Should Explainer Videos Be?
Your explainer videos should be 60-90 seconds long for inbound and 30-45 seconds long for outbound. The video should be a quick visual demonstration with a guiding voice. So, you’ll also need to choose the right person to cast the voice-over narration.
And if you already find that stressful, you can still hire a video production company to have the best outcome.
Also, you should mention relevant information at the beginning and build interest before the customer leaves. Remember, the average attention span is 5 seconds. Catch it. Or. Lose. It.
How to Connect to Your Core Audience Leveraging Explainer Videos
Are you struggling to connect with new audiences? If only people could easily understand how your AI-based software works.
Well, they could, only you have to speak to them in a language they understand. And that’s why Vidico exists–to help companies like you win more customers by creating videos that appeal to people’s emotions.
So, let us create an explainer video that takes the complexity out of your product and leaves room for a platform that is loved and understood by all.
You are one explainer video away from breaking the Internet. Will you hop on? Book a free, video strategy session today.