Video Content

Short Form Video Strategy & Tips for Marketers (2024)

Laura Chaves
June 25, 2024

In today’s fast-paced online world, short-form videos are key to grabbing attention quickly.

However, many digital marketing leaders need help creating content that doesn’t just catch the eye but resonates deeply and lasts for just a few seconds.

At Vidico, we’ve honed our expertise in short-form video strategies that effectively grab attention, sustain interest, and drive action.

With this complete guide, your brand doesn’t just participate in the trend—it stands out and shines.


    Top 10 Strategies for Creating Short-Form Videos

    Man Holding Video Camera

    1. Create Authentic Content

    Authenticity connects, so ensure your short-form video content reflects the true spirit of your brand to forge stronger connections with your audience.

    Showcase real stories, behind-the-scenes, and honest testimonials to enhance trust and engagement.

    People gravitate towards brands they feel are truthful and transparent, so let your brand’s unique personality shine through every frame.

    Ready to transform your video marketing strategy with high-impact short-form videos? Take our [1] VidiFit Quiz now; you’ll receive clear, upfront pricing in less than two minutes.

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    2. Use a Strong Hook

    The first few seconds of your short-form video content are crucial. Captivate your audience immediately with a compelling hook that poses a question, presents a surprising fact, or introduces a dramatic scene.

    This short-form content strategy ensures the viewer’s curiosity is piqued enough to keep watching until the end. Hooks are about grabbing the viewers’ attention and holding it.

    3. Showcase Your Product Quickly

    In short-form videos, you only have a short time to make an impression, so bring your product into the spotlight early.

    Demonstrate its use, benefits, and unique features within the first few seconds to ensure that the viewer understands the product’s value immediately, then end with a strong call to action.

    Your short-form video content’s direct approach helps anchor the video’s message, enhance conversion rates, and prevent to scroll past your content.

    4. Keep It Short & Sweet

    The average video length for short-form videos is 15 to 30 seconds. This duration is the sweet spot for conveying a meaningful message while remaining short enough to maintain viewer interest in a scrolling environment.

    Short-form video content is proven more effective than longer-form video content [2]. For digital marketing, plan your short-form video content meticulously to include only the most impactful visuals and narrative elements.

    5. Add Trending Sounds & Effects

    Utilize trending audio tracks and special effects on shorter videos to create a vibrant, modern feel that resonates with today’s target audience.

    These elements can make your short-form video content more relatable and shareable among viewers.

    Also, leveraging all the rage sounds from social media platforms can increase your video’s discoverability and engagement.

    6. Use Vertical Content

    Design your videos in a vertical format to cater to mobile users, who represent the majority of social media viewers.

    Vertical videos fill the screen more naturally on smartphones, providing a more immersive viewing experience without requiring the viewer to rotate their device.

    7. Take Note of Trends

    Staying updated with the latest trends is crucial for keeping your content fresh and relevant.

    Whether viral content, a dance move, a popular meme, or a new video challenge, integrating these trends can significantly increase your content’s appeal, average watch rate, and relevance. However, always ensure the trends align with your brand’s image and message.

    8. Post Short Form Video Content Regularly

    Consistency is key to building an audience. Develop a posting schedule that keeps your brand active and visible in your audience’s feeds.

    Regular updates keep your target audience engaged and help establish your brand as a go-to source for entertaining and informative content. It also aids in algorithm favorability on many social platforms.

    9. Tap Into UGC

    Encourage your followers to create content related to your brand. UGC fosters a community around your products or services and is a powerful endorsement over longer videos.

    It’s a cost-effective way to generate high-quality content perceived as more relatable and trustworthy by new audiences than long-form videos.

    10. Use Humor

    Lighten up. Humor can make your videos more enjoyable, helping to increase shares and expand reach.

    Humor works exceptionally well in DIY tutorials and short-form videos. It’s memorable, shareable, and can break the ice quickly. A humorous clip can turn viewers into fans, encouraging them to engage with more of your content.

    Short-form Video Platforms

    Woman working on a laptop

    • TikTok: Dominating the short-form video landscape, TikTok allows users to create videos up to 3 minutes long, although most successful content tends to be under 30 seconds. In-app editing tools are known for their viral short-form video trends, sound effects integration, and highly engaging, creative content.
    • Instagram Reels: Instagram is a photo-sharing app. In response to TikTok, Reels offers a similar feature set for creating and discovering content up to 60 seconds long.
    • Snapchat pioneered the ephemeral, short-form content model, with content disappearing after 24 hours. Its format is perfect for real-time marketing and candid content, and it strongly appeals to younger audiences who prefer spontaneous and personal video interactions.
    • YouTube Shorts: A newer player in the short-form video space, YouTube Shorts allows creators to make content up to 60 seconds long. Unlike YouTube videos you often see on a YouTube channel or YouTube App, Shorts leverages the extensive music library and creator tools [3].
    • Twitter Video: Twitter supports short videos, up to 2 minutes and 20 seconds for most accounts, which can be uploaded directly in tweets. This platform is ideal for timely, context-driven video content that sparks conversation and engages followers in real-time discussions.
    • Facebook Stories and Reels: Facebook has adapted to the short-form trend by introducing Stories and, more recently, Reels. These features allow users and brands to post videos ideal for updates and behind-the-scenes content and engage with a broad demographic that spans many age groups.

    Where to start with your video strategy? Let Vidico help! Our VidiFit Quiz will guide you to your ideal video solution and provide upfront pricing quickly.

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    Short-Form Video Formats

    • Vertical Videos: Designed primarily for mobile viewing, these contents are shot in a 9:16 aspect ratio. Ideal for platforms like TikTok, Instagram Reels, and Snapchat, they offer an immersive, full-screen experience for viewers on the go.
    • Looping Videos: These videos repeat automatically and are perfect for creating video content that encourages more viewers to watch short-form videos multiple times on their mobile devices.
    • Stories: These are temporary videos that disappear after 24 hours. They’re used on Instagram, Facebook, and Snapchat (cross-post). They’re great for sharing casual, spontaneous content that doesn’t require permanent placement on a profile.
    • Explainer Videos: Short, informative content quickly educates viewers about a product or concept. They are highly effective for simplifying complex information into digestible snippets and are suitable for a blog post, YouTube Shorts, Twitter video, and other platforms.
    • User-Generated Content (UGC): Videos created by users that highlight or review products, share experiences, or participate in challenges [4].
    • Memes and Challenges: These humorous contents engage communities in participatory activities or shared jokes. They are viral and work well on virtually all short-form video platforms.

    Tools for Creating Short-Form Videos

    Man Holding a Camera

    • InShot: A mobile app ideal for quick edits like trimming and adding music, favored for Instagram Reels and TikTok.
    • Adobe Premiere Rush: Offers advanced editing across devices, with features like motion graphics and color correction, suitable for professional-quality content.
    • Canva: Features easy-to-use video templates for adding text overlays and animations, which are great for stylish, straightforward content.
    • TikTok’s Built-in Editor: Includes robust editing options like effects and transitions, perfect for seamless on-the-go video creation within the app.
    • Lumen5: An AI-driven tool that transforms text into engaging content by automatically matching text with relevant visuals.
    • Clipchamp: A comprehensive editor with short-form video features for cropping, brightness control, and a stock library, ideal for versatile video projects.
    • Quik by GoPro: Designed for rapid video creation, it syncs music transitions and adds effects efficiently, which is excellent for dynamic content.
    • CapCut: Free and feature-rich, offering advanced options like keyframe animation, especially popular among TikTok users for its powerful editing capabilities.

    Elevate your brand’s story with Vidico’s expert video production. Use our VidiFit Quiz today and discover your bespoke video strategy with clear pricing in just two minutes.


    Which platform is best for short-form videos?

    TikTok ranks number one for short-form videos because of its vast user base and algorithm, which expertly promotes discoverability and engagement.

    Instagram Reels and YouTube Shorts also offer substantial reach. Each integrates unique features that cater to its specific audiences, making them valuable alternatives for social media advertising.

    How does a short-form video work?

    Short-form videos, typically lasting between 15 seconds and one minute, work by quickly engaging the viewer’s attention through compelling visuals, catchy audio, or intriguing starts.

    Short-form videos featuring brief, digestible content are easy to consume on the go, making them ideal for today’s internet users’ fast-paced, mobile-first preferences.

    Why is short-form video popular?

    The popularity of short-form video is driven by the increasing preference for quick, engaging content ideas that fit into the busy lifestyles of modern consumers.

    Short-form video content is easily consumed on TikTok and Instagram, making it ideal for a wide range of uses, from entertainment to consumer spending to education.

    Key Takeaways

    Short-form video strategy is not just an option—it’s necessary for brands looking to capture and retain the attention of a wider audience.

    It has the most growth in marketing strategies, allowing every digital marketer to deliver concise, impactful, memorable, and shareable messages.

    For businesses aiming to enhance their digital presence, mastering short-form video content can boost brand awareness, lead generation, viewer engagement, and buzz and conversions.

    Ready to elevate your brand’s video content? Partner with Vidico today to leverage our expertise in crafting captivating short-form videos that resonate and engage.

    Use our VidiFit Quiz and get an upfront and clear pricing in less than 2 minutes.


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    Find the right type of video to meet your marketing goals and get an instant estimation on how much it would cost to produce it.
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