Video Content

10 Best Tech Explainer Video Examples That Work (2024)

Laura Chaves
December 21, 2023

As technology advances at an unprecedented pace, it can sometimes be challenging for individuals and businesses to keep up with the latest innovations and understand their practical applications.

Fortunately, tech explainer videos can be engaging and informative, and serve as invaluable tools for demystifying complex technological concepts, products, and services in a simple and accessible manner.

From software and hardware demonstrations to insights into emerging trends like artificial intelligence and blockchain, these explainer video examples will illustrate the versatility and impact of tech explainer videos.

Content

    Top 10 IT Explainer Videos You Need To Watch

    1. Panoply

    Average Pricing: Starts at $5000

    Target Industries: Technology, SaaS, Seed Startups, Series Startups, Industrial, Finance, E-commerce & Retail, Non-Profit, Established Enterprise, and more

    Collaborated With: Panoply, BotCentral, Airtable, EasyAgile, Vimeo, Square, Digital Ocean, Spotify, Uber

    What Makes It Stand Out: Panoply is the best explainer video with a harmonious blend of content clarity, innovative visual design, and well-matched background music.

    Its ability to simplify complex data concepts and provide a straightforward solution to a standard business challenge makes it an outstanding example on the internet.

    Our [1] hybrid approach allows for the presentation of intricate data processes and workflows in a visually engaging and comprehensive manner.

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    2. BotCentral

    Average Pricing: Starts at $5000

    Target Industries: Technology, SaaS, Seed Startups, Series Startups, Industrial, Finance, E-commerce & Retail, Non-Profit, Established Enterprise, and more

    Collaborated With: Panoply, BotCentral, Airtable, EasyAgile, Vimeo, Square, Digital Ocean, Spotify, Uber

    What Makes It Stand Out: The next video is the BotCentral explainer video, which stands out for its impressive animations, an innovative combination of a character, and abstract 2D vector animation.

    This animated explainer video is a compelling example of how to introduce a novel communication platform with technical depth and relatable human appeal.

    It humanizes the technology, making it understandable while showcasing the software’s capabilities.

    3. Pendo

    Target Industries: Technology, SaaS, AI, Integrations

    Collaborated With: Bright Horizon, Alarm.com, Zendesk, Opentable

    What Makes It Stand Out: The tech explainer video produced for Pendo, a product-analytics app tailored to the technology company, is one of the most effective tech explainer videos in the industry.

    One of the most notable aspects of this video is its precise targeting of the intended audience – technology companies involved in software development and improvement.

    The animation complements this by visually representing complex concepts and processes in a manner that resonates with a tech-savvy audience.

    4. Intel

    Target Industries: Technology, Automation, AI, Semiconductors, Computer Hardware

    Collaborated With: Undisclosed

    What Makes It Stand Out: Intel caught the viewer’s attention with their 60-second explainer video.

    It is a must-watch video with short, snappy format that caters to the modern audience’s preference for quick, digestible content.

    By enlisting Jim Parsons, Intel effectively captures clients’ attention and adds an element of trust and credibility.

    5. Ericsson

    Target Industries: Airports, Automation, Manufacturing, Mining, Mining

    Collaborated With: Intel, Dell, Red Hat

    What Makes It Stand Out: The technology intro video from Ericsson stands out for its “beautifully simple design” style. The clean lines, minimalist color palette, and fluid animations create a visually pleasing experience.

    The explainer video adopts a sleek and futuristic style that aligns with the marketing nature of Ericsson’s services.

    6. NewVoiceMedia

    Target Industries: General Purpose Cloud Service

    Collaborated With: Confidential

    What Makes It Stand Out: The NewVoiceMedia tech explainer video stands out for its unique and engaging approach, combining technical information with an entertainment value proposition.

    The video adopts a vlog inspiration, with one of the actors speaking directly to the camera. This approach creates a more personal connection with the customers.

    Using humor makes the content more enjoyable while conveying the technical aspects effectively.

    7. Adobe Shasta

    Target Industries: Digital Video & Audio, Personal, Education

    Collaborated With: Adobe, Google

    What Makes It Stand Out: The explainer video by Shasta from Adobe introduces clients to the trending style of collage animation, a prominent and influential trend in the professional animation industry.

    The use of collage animation enhances the video’s visual appeal. It draws viewers in and keeps them engaged throughout the presentation.

    8. Softcat

    Target Industries: IT Infrastructure, Cyber Security, Digital Workspace

    Collaborated With: AWS, Microsoft, Cisco

    What Makes It Stand Out: The explainer video by Softcat adopts a distinctive approach by forgoing a voiceover in favor of text-on-screen, blending video graphics elements with live-action footage.

    With a duration of just 100 seconds and smooth transitions, the video is entertaining and informative.

    9. Spatial Animated Video

    Target Industries: Engineering, Established Enterprise

    Collaborated With: Undisclosed

    What Makes It Stand Out: The video showcases the versatility of its 3D rendering soundscape software through strategic use of various settings.

    The animated main character helps visually represent the software’s capabilities and makes it easier for viewers to envision how it can be applied in real-world situations.

    The animated video effectively communicates the adaptability and versatility of the software by showing how it can enhance audio experiences in varied environments.

    10. Disconnect.me Animated Explainer Video

    Target Industries: Cyber Security

    Collaborated With: Confidential

    What Makes It Stand Out: The explainer video for Disconnect.me effectively conveys the benefits of their Chrome extension for enhancing internet browsing privacy and security.

    The video begins with the use of a puppet to represent “real-life you” and transitions seamlessly into animation to depict “the digital you.” This creative and unique voiceover style captures viewers’ attention and sets the stage for a narrative campaign.

    In 90 seconds, the animated video you can watch on different social media platforms like YouTube is fun, entertaining, and full of ideas and provides a solution for transparency, control, and privacy.

    Benefits of Using Tech Explainer Videos

    • Technology explainer videos effectively communicate complex technical information, making it easier for the audience to understand.
    • They engage viewers visually, using graphics and animations to capture and maintain their attention.
    • These videos facilitate learning by presenting information in a visual and auditory format, catering to different learning styles.
    • You can present features and functionality through awesome visual demonstrations. Showcase and inspire more customers and explain your service more easily using videos on-point.
    • They deliver information more efficiently, saving viewers time than reading lengthy technical documents.
    • They are highly shareable on social media and other platforms, increasing brand visibility.
    Find an estimate for your video project in minutes.
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    Why Work With Vidico

    • Expertise in TechVidico specializes in creating tech explainer videos, with a deep understanding of complex technical concepts and the ability to simplify them for a broader audience. We can create an animated character, customized voiceover, and a story that suits your company’s business.
    • Effective Messaging: Instead of publishing long articles, we can quickly deliver the real-time core message of a tech product or service. Watching it on screen proves more information retention [2].
    • Scalability: We can adapt their services to cater to startups and large tech corporations, offering scalability as businesses grow.
    • Experienced Team: With experienced professionals, our team brings technical expertise and creativity to every project, ensuring high-quality outcomes. We will take time explaining everything because we are experts in creating marketing videos.
    • Cost-Effective: We offer cost-effective solutions without compromising quality, making tech explainer videos accessible to companies of all sizes. Use our VidiFit Quiz and get transparent pricing in 90 seconds.

    FAQs

    What makes a good tech explainer video?

    A good tech explainer video effectively simplifies complex technical concepts, using engaging visuals, animations, and storytelling to capture and retain viewer attention.

    It maintains quality imagery and ensures the clarity of the video ads you are watching. A compelling narrative a chosen character delivers should explain the tech product or company service’s value and benefits with concise messaging and a clear call to action.

    How do you make an effective tech explainer video?

    To make effective tech explainer videos, understand your audience, and craft a clear message that simplifies complex technical concepts.

    Plan the video’s visual flow through storyboarding and create a compelling script with concise language. High-quality visuals, animations, and a professional voiceover artist ensure clear narration.

    In addition, hiring an expert video production company like Vidico can streamline the process and ensure high-quality results. Get a free consultation today using our VidiFit Quiz!

    Will your business benefit from a tech explainer video?

    Yes, a tech explainer video can benefit your business by simplifying complex concepts, increasing conversions, and enhancing brand recognition.

    By simplifying intricate technical concepts using visuals, it becomes easier to communicate the value and inspiration of your product or service to your target clients.

    In Conclusion

    These explainer video examples are invaluable tools in the digital age, bridging the gap between complex technical concepts and a broader audience.

    These tech videos help explain and simplify intricate information, educate viewers, and drive meaningful engagement in the digital and marketing world through impressive visuals, concise messaging, and compelling narratives.

    If you’re ready to experience the power of tech explainer videos for your business, use our VidiFit Quiz for a free estimate today!

    References:

    1. https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
    2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5132380/
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