Video Content

10 Best Rebranding Videos & Examples To Watch Out For (2024)

Laura Chaves
December 20, 2023

Rebranding videos go beyond mere cosmetic changes; they are a strategic blend of creativity, messaging, and design that can revitalize the perception and purpose of a brand.

It’s a complete overhaul of a company’s image, a value shift, or a simple refresh to stay relevant in a constantly evolving marketplace.

We have curated a selection of the most compelling ads that have the potential to spark interest, engage emotions, and leave a lasting impression and are truly worth your time.

Content

    Top 10 Most Effective Rebrand Videos Worth Watching

    1. Beautiful.ai

    Average Pricing: Starts at $5000

    Target Industries: Seed Startups, Series Startups, SaaS, Non-Profit, Industrial, Financial Services, E-commerce & Retail, Established Enterprise, and more

    Collaborated With: Beautiful.ai, Spotify, Freshbooks, Airtable, EasyAgile, Uber, Vimeo, Square, Digital Ocean, and more

    What Makes It Stand Out: The Beautiful.ai x Vidico [1] stands out due to its innovative approach, visually appealing isometric animation, alignment with the effort, and the potential contribution of background music and technical excellence.

    Opting for isometric animation and emphasizing simplified product UI and typography over traditional narration or voiceover adds a fresh and engaging element to the brand video, making it visually appealing and easy to follow.

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    2. Uber

    Target Industries: Logistics, Transportation, Vehicle Manufacturers, Established Enterprises, Freight

    Collaborated With: Digital Ocean, Vehicle Owners, General Public

    What Makes It Stand Out: Uber successfully guides viewers through a multifaceted brand positioning story using data and imagination.

    The brand manages to make the seemingly abstract concepts tangible, all while weaving a captivating narrative in front of your eyes.

    This ability to transition from the cosmic to the concrete while maintaining a cohesive brand message makes it a noteworthy and engaging piece of visual storytelling.

    3. Intel

    Target Industries: Computer Hardware, Automation Service, AI, Semiconductors

    Collaborated With: Government, Fortune 500

    What Makes It Stand Out: Intel, a technology giant renowned for its innovations, has unveiled a great and captivating positioning update to introduce its fresh and modernized image, complete with a new logo for branding.

    In 60 seconds, the brand story presents a new look but also reaffirms the enduring bond between the brand and its loyal consumers, setting the stage for an exciting future in technology.

    4. Asana

    Target Industries: Project Management, Enterprises, Startups Service

    Collaborated With: Google, Zoom, MS Teams, Gmail, Vimeo

    What Makes It Stand Out: For devoted brand users, the positioning update was delightful and eagerly embraced.

    It introduced a quirky, magical, technicolorful, and captivating new identity that proved undeniably effective.

    In its transformation, the brand had discovered its inner narwhal and was unapologetically flaunting its unique character to the world.

    5. Burger King

    Target Industries: Food

    Collaborated With: General Public

    What Makes It Stand Out: In 2021, the brand made headlines by significantly transforming its visual identity.

    They use fresh and distinctive font for their name, eye-catching designs on their burger wrappers, and vibrant imagery and animations that embody their brand ethos.

    The brand used a visual overhaul with an energetic and upbeat soundtrack carefully chosen to capture the attention of a younger audience.

    6. Airbnb

    Target Industries: Leisure, Properties, Real Estate

    Collaborated With: Property Owners & General Public

    What Makes It Stand Out: Airbnb’s brand goes beyond offering accommodations. The brand improvement has reached the target community using the right data, software, and app.

    It serves as a beacon for fostering connections and restoring the sense of belonging around the globe, where personal and meaningful experiences take precedence over mass-produced, impersonal ones.

    7. Deloitte

    Target Industries: Finance, Health, Government

    Collaborated With: Google, Workday, Oracle

    What Makes It Stand Out: This significant update comes after 13 years since their last major brand story overhaul.

    It serves as a magical testament to their ongoing dedication to what truly matters – meaningfully influencing customers, services, employees, and society.

    8. Google Workplace

    Target Industries: IT, E-commerce Service, AI Software

    Collaborated With: General Public

    What Makes It Stand Out: With a style that is fun, distinctive, and unmistakable, the update on branding effectively communicates that Google’s products are intrinsically interconnected.

    In essence, the updated branding serves as a powerful statement of the brand to unity and coherence across its diverse software range, ultimately reinforcing its strong presence and identity in the digital landscape.

    9. Grubhub

    Target Industries: Food Delivery

    Collaborated With: General Public

    What Makes It Stand Out: Featuring a delightful array of emojis, cleverly dubbed “mmmojis,” along with a new logo, typeface, iconography, and a captivating short video, the brand demonstrates a voracious appetite for remarkable branding updates.

    This fresh and innovative approach captures attention and reiterates the commitment of the brand to enhancing the dining experience and making mealtime choices more engaging and enjoyable.

    10. Visa

    Target Industries: Finance Service

    Collaborated With: Confidential

    What Makes It Stand Out: Visa has recently introduced a dynamic positioning update that transcends the confines of a mere aesthetic makeover.

    This transformation signifies a pivotal shift from being perceived solely as a credit card company to evolving into a multifaceted commerce powerhouse.

    Rebrand vs Brand Launch

    A rebrand involves significantly changing an existing brand’s identity, mission, vision, story, or image. It aims to revitalize or reshape the brand’s perception.

    In contrast, a branding launch introduces an entirely new brand, logo, app, software, or product. The new branding is about establishing a brand’s presence and identity from scratch.

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    Why Work With Vidico

    Transparent Pricing

    Vidico stands out for its commitment to transparent pricing, so you are at the right place.

    Clients can trust that the cost of their projects will be fully disclosed, eliminating ambiguity and enabling informed decision-making. This transparency fosters trust and confidence in Vidico’s services.

    If you want transparent and upfront pricing, you are at the right place. Feel free to use VidiFit Quiz or set a meeting with us.

    Exceptional Quality

    Save time and effort. Vidico consistently delivers exceptional quality apps and software clips.

    Our team of seasoned professionals possesses the expertise to craft engaging, visually stunning positioning updates.

    These clips can significantly impact the community- you can bring forward your brand’s mission, inspire, and resonate with the audience.

    Skilled Professionals

    Vidico’s team comprises highly skilled professionals who are masters of their craft. Wherever your place is, from creative vision to technical execution, our experts bring their A-game to every project.

    Clients benefit from the creativity, dedication, and proficiency that our professionals consistently demonstrate.

    FAQs

    What is the primary purpose of rebranding videos?

    Its purpose is to redefine the brand or software’s image, messaging, logo, or identity. It is a powerful tool to convey change, engage audiences, and revitalize a brand’s presence in the market.

    It can transform your brand and convey the updated story, place, mission, or message of businesses most effectively.

    When should you consider rebranding?

    Rebranding should be considered when a brand’s image no longer resonates with its goals, values, or target audience. Changes in market dynamics, business strategies, or the need for a fresh appeal often necessitate updates in the community.

    Also, a rebrand video should be considered if you want to maintain the brand but have plans or evolution in services, logo, typeface, or mission.

    How do you introduce this kind of video?

    To introduce it effectively, craft a compelling narrative that explains the reasons for the update, its relevant benefits, evolution, and alignment with core values.

    To maximize impact, employ a well-planned launch strategy, including teasers on a right place such as social media and email campaigns.

    It can help transform your positioning in the business community and be a fun way to show off new updates or improvements to your businesses.

    Let’s turn imagination into reality and inspire people around the globe with your positioning update.

    In Conclusion

    These videos are dynamic and transformative tools in the future of marketing and brand management.

    Instead of branding new businesses, it serves as a great and powerful catalyst for change, enabling brands to evolve, engage audiences, and adapt to the shifting landscape of consumer expectations [2].

    Through visual storytelling and strategic messaging, positioning updates breathe new life into brands, fostering connection and relevance in an ever-evolving market.

    Let’s discuss your marketing goals – use our VidiFit Quiz to get started.

    References:

    1. https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
    2. https://www.forbes.com/sites/jiawertz/2022/10/30/how-to-increase-engagement-through-video-marketing/
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