Video Production: 3 Trends for 2019 That You Should Know
First-Person Broadcasts Telling your story directly to camera resembles an engaged 1:1 conversation that you’d have with a friend or family member. Add emotionality to the mix, and this direct format of speaking someone directly into the camera is extremely…
We’re amped to see first-person video really take off in the workplace — think what difference this will mean to teams that work remotely!
Production Tip: We like using Loom for our first-person video recording.
From a production perspective, this type of content is quick and easy to produce, but has huge upside when it comes learning and education. We think everyone could benefit from producing and engaging with 1st-person video content.
Typography, Sound-Off & Accessibility
Video is continuing to make up the clear majority of internet traffic — consumers and businesses can’t get enough of it. Though with more and more content, comes considerations like: how will the video retain value in sound-off environments, social feeds, and conference screens where there’s no audio to help tell the story?
We recommend integrating text into the narrative instead of leaving it as a simple afterthought. If you can work on creating a harmonious relationship between your designs, and your copy on-screen, you’re really ahead of the curve, and are maximising the reach you can have with your content — both online and offline.
We’re excited by this trend not only because it’s a step toward making your video content accessible, but also because better captioning means meeting your audience’s needs where ever they are. There’s both a win from the marketing point-of-view, and for the viewer experience.
With more and more people watching content in a vertical frame, there are some really interesting creative opportunities that arise from a video production perspective. Our quick ideas are: