Imagine your brand’s video going viral on Facebook, creating buzz and driving impressive ROI. This is the reality for many brands leveraging video marketing on the platform.
With 3.07 billion active users in 2024, Facebook is a video powerhouse. But understanding how to use video on this platform effectively can be challenging.
At Vidico, we’ve seen firsthand how Facebook videos can transform brand engagement. We’ve worked with top brands like Spotify and Vimeo, gaining key insights into successful Facebook video strategies.
In this article, we’ll share the latest Facebook video statistics, revealing trends and data on view counts, engagement rates, and top-performing video types.
You’ll learn how to optimize your video content for Facebook to ensure maximum reach and impact. Ready to dive into the Facebook video statistics? Let’s get started.
Quick Overview
- Facebook videos gather 8 billion views daily, showcasing the platform’s dominance.
- 65% of Facebook video views come from mobile, with 85% watched without sound.
- A Facebook live video garners four times more views than recorded video ads and has 26% higher engagement than other platforms.
- 61% of millennials binge-watch Facebook videos, showing strong appeal among younger audiences.
- Facebook video ads boast an impressive 8% click-through rate, surpassing other platforms in user engagement.
- Big brands increasingly rely on Facebook videos for audience engagement.
- Despite 76% of Facebook ads requiring sound, many users watch videos silently.
- LADbible leads as the top Facebook video publisher, known for highly engaging content.
- 5-Minute Crafts amasses 1.4 billion views in a year.
- Short videos perform better, with longer video ads experiencing higher abandonment rates.
Most Interesting Video Stats on Facebook
- Nearly half of a Facebook video ad’s value is packed into the first three seconds!
- Facebook video ads cost 10% of carousel or single image ads.
- Native Facebook videos score a whopping 478% more shares than other sources!
- 5-10-second Facebook video ad length is ideal for better engagement
- Square videos steal the show, getting 35% more views than landscape ones—size does matter!
Top 20 Statistics & Data on Facebook for 2024
1. Facebook videos generate an impressive 8 billion views daily, highlighting the platform’s popularity for video content consumption.
Every single day, Facebook generates 8 billion views on videos [1]. This massive number underscores just how much people love consuming Facebook video content. It’s like a virtual video marathon happening around the clock, as people love to watch videos on Facebook.
It reflects the power of visual storytelling in capturing our attention and sparking meaningful interactions.
2. Nearly 50% of Facebook time is dedicated to watching videos, which shows users’ strong preference for visual content over other types.
Facebook is one of the most used online platforms [2], and the time spent watching videos is half the time they spend online.
Whether it’s a funny clip, Facebook Stories, a heartfelt story, or a helpful tutorial, videos are the go-to choice for keeping entertained on Facebook.
3. The average click-through rate (CTR) for Facebook videos is around 8%, higher than on other platforms. This indicates that these videos are particularly effective in engaging users and prompting interactions.
Facebook videos are exceptionally good at grabbing users’ attention and encouraging them to take action [3]. Facebook’s algorithm tends to prioritize video content in users’ feeds, increasing the likelihood of engagement.
Additionally, videos on Facebook often autoplay as users scroll through their feeds, immediately capturing their attention.
4. 65% of all Facebook video views come from mobile users, and 85% of users watch videos with the sound off.
Mobile devices provide Facebook users with convenient and on-the-go access to the platform, allowing them to watch videos anytime, anywhere. These Facebook statistics underscore the importance of creating videos with mobile video viewing features to engage elements visually.
By catering to mobile users’ preferences and acknowledging their likelihood to watch videos silently, content creators can ensure that their Facebook and YouTube videos are accessible and engaging to a wider audience.
Daily, 500 million viewers indulge in a staggering 100 million hours of video content on Facebook. Given that 98.5% of Facebook users utilize the social media platform on mobile devices, it’s no surprise that mobile video viewing has surged in popularity.
5. Native videos on Facebook get 478% more shares than other sources.
Facebook native videos, the ones uploaded directly to Facebook, stand out because they get a whopping 478% more shares compared to video ads from other sources [4].
These Facebook video statistics happen because Facebook’s system favors its content, giving native videos more visibility. Also, native videos start playing automatically as you scroll through your feed, which catches your eye more.
6. Facebook captured around 24.5% of all video ad spending in the US.
Facebook boasts a massive user base and unparalleled reach, with billions of active users worldwide. Advertisers are drawn to the platform’s vast audience because it allows them to reach various demographics and target audiences.
With this, Facebook captures around 24.5% of all video advertising spending in the US [5].
7. Nearly half of a Facebook video ad’s total campaign value is created in under three seconds.
In a surprising revelation, almost half of a Facebook video ad’s total campaign value is generated in under three seconds.
Advertisers have already captured a significant portion of the ad’s impact within the blink of an eye.
8. Facebook video ads cost 10% of carousel or single-image ads.
The remarkable cost efficiency of Facebook video ads, which are only 10% of the cost of carousel or single-image ads, can be attributed to their inherently engaging nature and the platform’s algorithmic preferences [6].
Video content tends to captivate audiences more effectively than static images, leading to higher levels of engagement and interaction.
9. Facebook users are four times more likely to watch live streams than recorded videos.
Facebook users are four times more likely to tune into live streams than recorded videos. Facebook live videos offer immediacy and authenticity, fostering real-time interaction and community engagement. Facebook’s algorithm boosts live video, making it more visible and enticing for users.
10. Live stream engagement is 26% higher than on other platforms.
Facebook’s live stream engagement surpasses other platforms by 26%. This heightened engagement can be attributed to the Facebook user base, interactive features, and algorithmic promotion of live content.
Facebook users find live videos more compelling, leading to increased interaction and participation compared to other platforms [7].
11. Square videos are watched 35% more frequently than landscape ones, while vertical videos have 6-9 times more engagement and 13.8% more visibility.
Square videos are in the spotlight, being watched 35% more often than landscape ones, while a vertical video take engagement to new heights with 6-9 times more interaction and 13.8% greater visibility.
In fact, based on Facebook video statistics, square videos see a 30-35% hike in views and an 80-100% surge in engagement [8]. Vertical videos generate attention until the end, with Facebook users watching them.
12. Short videos perform better on Facebook, as a 15+ second video ad has a higher abandon rate.
Shorter videos steal the show on Facebook, as evidenced by the fact that 15-plus-second video ads have a higher abandon rate. Keeping video content concise and to the point can maintain viewer engagement and retention on the platform.
This means that Facebook Stories, Facebook reels, and Instagram Stories are becoming more popular with daily active users than other video posts from other social media platforms.
13. Mid-video calls to action (CTAs) can maximize conversions, making them a strategic placement choice for marketers.
Placing a CTA in the middle of a video allows marketers to strike while the iron is hot, leveraging the momentum and interest that viewers have already built up.
The timing of ad placement ensures that the CTA is presented when viewers are most likely to be receptive and motivated to take action, increasing the likelihood of conversions.
14. 61% of millennials report binge-watching Facebook videos, highlighting the platform’s strong appeal to younger audiences.
Millennials, known for their digital savviness and penchant for consuming online content, find Facebook video ad offerings captivating and binge-worthy.
As proven by Facebook video statistics, this strong appeal to younger audiences positions Facebook as a prime destination for brands and content creators looking to engage with this influential demographic.
15. Large brands increasingly post more Facebook videos, recognizing the medium’s effectiveness in reaching and engaging audiences.
As user behavior shifts towards digital platforms, brands adapt their strategies to meet audiences where they are most active [9].
Consumers watch video ads, and Facebook’s expansive reach, robust targeting capabilities, and interactive features make it an ideal platform for brands to showcase their products, tell their stories, and engage with their audience meaningfully.
16. Shorter captions generate the best average engagement rate on Facebook, making concise messaging crucial for video success.
Shorter captions for Facebook video advertising dominate Facebook, boasting the highest average engagement rate among social media users. Video marketers claim that individuals swiftly scroll through their feeds, so the ability to capture attention rapidly is paramount.
With punchy, concise captions, brands can effectively convey the message and maximize engagement in their video marketing campaigns, ensuring their content stands out amidst the constant stream of information.
Consequently, video posts featuring captions containing fewer than ten words achieve an average engagement rate of 0.44%. In contrast, Facebook posts with captions spanning 20-30 words experience the lowest average engagement rate at 0.29%.
17. While 76% of Facebook ads require sound, many Facebook users watch videos without audio, emphasizing the need for captions.
Despite 76% of Facebook ads being designed with sound, it’s essential to recognize that many social media users watch videos without audio. This underscores the critical need for captions in video content. Captions allow viewers to understand the message even when they can’t or choose not to listen to the audio.
By including captions on Facebook video posts, advertisers can ensure that their content remains accessible and impactful, regardless of whether viewers have their sound on or off, ultimately maximizing the effectiveness of their video campaigns.
18. Facebook Watch is growing faster than the News Feed, indicating a shift towards dedicated video consumption spaces.
The rapid growth of Facebook Watch compared to the Facebook News Feed signals a significant shift towards dedicated video consumption spaces on the platform.
Facebook’s investment in Watch, along with the introduction of original programming and exclusive content, reflects the platform’s commitment to catering to the evolving preferences of its user base.
This trend of Facebook video statistics underscores the importance for brands and content creators to consider Facebook Watch as a valuable opportunity to engage with audiences in a dedicated video-centric environment.
19. LADbible is the most-watched Facebook video publisher, reflecting its ability to create highly engaging and shareable content.
LADbible’s status as the most-watched Facebook video publisher underscores its exceptional talent for crafting highly engaging and shareable content [10].
This achievement reflects the platform’s deep understanding of its audience’s preferences and interests and its ability to deliver content that resonates with viewers consistently.
By creating content that sparks conversation, evokes emotions, and encourages sharing, LADbible has established itself as a dominant force in social media video publishing, setting a benchmark for other creators to aspire to.
20. In one year, 5-Minute Crafts videos were viewed 1.4 billion times, showcasing the immense popularity of short, creative content.
In just one year, 5-Minute Crafts Facebook video posts racked up a staggering 1.4 billion views, highlighting the immense popularity of short, creative content. This impressive feat underscores the appeal of bite-sized, visually captivating videos that offer quick solutions, hacks, or DIY ideas.
5-Minute Crafts’ ability to consistently deliver engaging and shareable content speaks to the growing demand for concise yet compelling videos that entertain, educate, and inspire audiences across social media platforms like Facebook.
FAQs
Is video content good for SEO?
Video content can significantly impact SEO by enhancing user engagement, increasing dwell time on web pages, and attracting valuable link posts from other websites.
When users spend more time watching videos on a site, search engines interpret this as a positive signal of content relevance and quality, potentially boosting the site’s rankings in search results.
Additionally, embedding video posts in Facebook pages can improve their overall visibility and click-through rates, enhancing their SEO performance.
How effective are video statistics?
Video statistics provide valuable insights into the effectiveness of marketing campaigns by measuring key metrics such as view counts, click-through rates, and conversion rates.
These video metrics help advertisers understand audience behavior, identify a successful social media strategy, and optimize future campaigns for better results.
By analyzing video statistics, marketers can make data-driven decisions to allocate resources more effectively to in-stream ads and maximize the ROI of their Facebook video advertising efforts.
How do I optimize video content for SEO?
Optimizing video content for SEO involves several strategies, including incorporating relevant keywords in titles, descriptions, and tags, creating engaging thumbnails, and ensuring fast loading times and mobile responsiveness.
By optimizing these elements, marketers can improve the visibility and accessibility of their videos in search results, attracting more organic traffic and increasing their chances of ranking higher on SERPs.
Additionally, promoting videos across multiple channels and encouraging social sharing can enhance their SEO performance and reach a broader audience.
Why is SEO important in video marketing?
SEO plays a crucial role in video marketing as it helps videos rank higher in search engine results pages (SERPs), increasing their visibility and attracting more organic traffic.
By optimizing video content for relevant keywords and implementing best SEO practices, marketers can ensure that their videos are more discoverable to their target audience, leading to improved brand awareness and higher conversion rates.
Furthermore, strong SEO strategies in video marketing enable businesses to compete effectively in the increasingly competitive online landscape and stay ahead of the curve in attracting and retaining customers.
What is the best video length for SEO?
Keeping most videos under two minutes is optimal for maximizing engagement and retention. Short videos hold viewers’ attention better and have higher completion rates, making them more effective in conveying key messages and driving action.
However, it’s essential to consider the target audience’s preferences within social media and tailor the video length accordingly, as different channels and demographics may have varying expectations.
By aligning content with the audience’s preferences and delivering concise yet compelling messages, marketers can enhance the effectiveness of their video marketing efforts and achieve better engagement and retention results.
Key Takeaways
The latest Facebook video statistics paint a compelling picture of the platform’s immense popularity and effectiveness as a video content medium.
With billions of views generated daily and a significant portion of user engagement dedicated to video consumption, Facebook continues solidifying its position as a powerhouse in the digital video landscape.
From the high click-through rates and shareability of native videos to the growing appeal of live videos and the importance of optimizing video content for SEO, the data underscores the value of leveraging video marketing strategies on Facebook.
As brands and content creators navigate the ever-evolving social media landscape, understanding and harnessing these Facebook statistics will be essential for maximizing the platform’s reach, engagement, and impact.
What do you think about these Facebook video statistics? Share your thoughts with Vidico.
References:
- https://sg.style.yahoo.com/facebook-now-generating-8-billion-222439814.html
- https://www.pewresearch.org/internet/fact-sheet/social-media/
- https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
- https://www.forbes.com/sites/johnkoetsier/2017/03/13/facebook-native-video-gets-10x-more-shares-than-youtube/
- https://www.emarketer.com/content/video-swells-to-25-of-us-digital-ad-spending
- https://www.shopify.com/blog/facebook-ads-cost
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7145094/
- https://www.linkedin.com/pulse/video-format-landscape-vs-square-portrait-pulkit-jain
- https://hbr.org/2016/03/branding-in-the-age-of-social-media
- https://www.statista.com/statistics/537710/most-watched-facebook-video-publishers/
