The Motion Newsletter: Trends & tactics to create high-impact creative

Most companies struggle to get ROI from their video marketing efforts because they use video merely as single tactic amongst many.

When in reality, video can serve as the cornerstone of a comprehensive marketing strategy to fuel your marketing strategy from top to bottom.

Aligning your video’s performance with marketing goals to prove ROI can be a tough nut to crack. As a result, most marketers focus on vanity metrics and KPIs that don’t tie to ROI.

Here are specific video KPIs you need to track to align with your (different) marketing goals, considering the different goals in the three sales funnel stages.

More often than not, marketers get caught up in their product's specific features, though the customer doesn't care. All they care about is achieving their desired outcome.

When producing your product launch video, make sure that you clarify what your viewers would get out of it.