ECOMMERCE PRODUCT VIDEO PRODUCTION

It depends on a) your type of company and b) the stage that your company is at. More abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating vision. Animated product videos, in particular, can effectively convey complex information in an engaging way.

Live-action service incites an emotional connection because it gives a clear message, which might be essential to your sales and marketing strategy. Our production agency will shoot with real people (it can be your employees, or we can hire one).

Vidico’s approach to the production process has always been end-to-end. We absolutely love being involved in scripting, storyboarding, telling your company’s story in the most efficient way possible, and post-production.

We have all the tools like drones, time-lapse, and cameras to film your clips. We are a video production agency Adelaide that you can book for editing, storyboarding, and more.

For both animation and live-action clip production, six to eight weeks, including feedback loops. Pre-production takes up to four of these weeks.

Brand videography is a specialized form of video production where professionals capture and produce high-quality videos that tell the story of a brand. A brand videographer uses cinematic techniques and visual storytelling to create compelling content that connects emotionally with audiences. Unlike traditional advertising that focuses on direct selling, brand videography prioritizes authentic storytelling, showcasing the company’s mission, values, and the people behind the brand. At Vidico, our brand videographers combine creative expertise with strategic marketing insights to produce videos that build trust and drive business results. Explore our brand video portfolio.

Branded video production focuses on storytelling and emotional connection rather than direct selling. While traditional ads push products or services with clear sales messages, branded videos prioritize entertainment, authenticity, and reflecting your brand’s values. They humanize your company by showing a relatable side that resonates with your audience. This story-focused approach creates deeper engagement and builds long-term relationships with consumers. Branded content also bypasses ad-blockers and feels less intrusive, making it more effective at reaching modern audiences who skip traditional ads..

The cost of a 3-minute brand video depends on production complexity, animation style, talent requirements, and post-production needs. Factors that influence pricing include live-action versus animation, number of shooting locations, professional voiceover and actors, custom graphics and motion design, and the level of creative strategy involved. At Vidico, we work with brands of all sizes to create custom video solutions that fit your budget while delivering exceptional quality. Our full-service approach ensures you get maximum value from concept to final delivery. Take our VidiFit Quiz to get a custom estimate for your project.

The branded video production process is an end-to-end service that manages everything from initial concept to final delivery. It starts with strategic planning and storyboarding to map out your brand’s narrative. Next comes pre-production, including scriptwriting, finding the right talent, location scouting, and art direction. The production phase involves custom filming with professional crews and equipment. Post-production brings it all together with editing, color grading, sound design, and motion graphics. Throughout the process, we include revision rounds to ensure the final video aligns with your brand aesthetic and achieves your marketing goals.

Branded video production delivers multiple strategic benefits for businesses. First, it builds trust by introducing your company’s values and creating personal connections with consumers, making them more comfortable doing business with you. Second, it increases brand recall through strategic storytelling that reflects your mission and resonates emotionally. Third, branded content circumvents ad-blockers, ensuring your message reaches audiences who skip traditional ads. Fourth, it creates versatile content that drives high click-through and conversion rates across multiple platforms, including social media, websites, and events. See how we helped brands like TikTok scale their content.

Branded video production creates emotional connections by prioritizing the why behind your brand rather than just showcasing products or services. This story-focused approach reveals your company’s mission, values, and the people who make it real. By humanizing your brand and showing authentic, relatable moments, you build deeper engagement than traditional advertising allows. The combination of compelling narrative, cinematic visuals, and strategic messaging helps audiences see themselves in your story. This emotional resonance leads to stronger brand loyalty, higher engagement rates, and more meaningful customer relationships. 

Aesthetic consistency means maintaining a cohesive look and feel across all your branded videos that aligns with your overall brand identity. This includes consistent use of colors, typography, visual style, tone, pacing, and production quality. Whether you’re creating content for social media, your website, or events, every video should feel unmistakably like your brand. This consistency builds recognition, reinforces your brand values, and creates a professional impression. At Vidico, we develop custom visual systems and style guides to ensure every video we produce maintains your brand’s aesthetic while adapting to different platforms and purposes. 

Yes, branded videos are highly versatile content assets designed for use across various marketing channels and platforms. A single well-produced branded video can be repurposed for your website homepage, social media campaigns, email marketing, paid advertising, trade shows and events, sales presentations, and even virtual reality experiences. The key is creating strategic content that maintains your brand’s core message while being adaptable to different formats and audience contexts. Professional branded video production maximizes your ROI by delivering content that works hard across your entire marketing ecosystem. Get your free video marketing plan to see how to distribute content strategically.

Branded video production timelines vary based on project complexity, but most projects follow a similar framework. A standard 60-90 second branded video typically takes 4-8 weeks from kickoff to final delivery. This includes 1-2 weeks for strategy and scripting, 1 week for storyboarding and visual development, 1-2 weeks for production or animation, and 1-2 weeks for post-production and revisions. More complex projects with live-action shoots, multiple locations, or extensive animation may take 8-12 weeks or longer. Rush timelines are possible for urgent needs. At Vidico, we work with your deadlines while maintaining the quality your brand deserves. 

Every brand can benefit from video production, but it’s particularly valuable for B2B companies explaining complex services, SaaS brands demonstrating product value, consumer brands building emotional connections with customers, startups establishing credibility and trust, established companies repositioning or refreshing their identity, and purpose-driven organizations sharing their mission and impact. Regardless of your industry or size, if you want to stand out in a crowded market and create meaningful connections with your audience, branded video production is essential. Talk to an expert to explore the right approach for your brand.