Brand Video & TVC
Koala

We recently teamed up with Koala to uncover the travesty of the Australian mattress industry, and what's being done to fix it. Primetime comedy, oscar-worthy performances, and a truly compelling company story. 🐨

Brand Video & TVC
Koala
Charlie Gearside
Vidico were simply brilliant for our TVC. They're a dual threat of artistic ability and story-telling know how. They went through pre-pro without a hitch, executed our shoot day efficiently and got through 5 rounds of edits quickly.
Charlie Gearside
Creative Director
Make it memorable.
Make it memorable.

Short form content in the range of 15-30 seconds has dominated the landscape for online and pre-roll ads.

That’s why we headed in the opposite direction, where we took on an ambitious feat with Koala to create a 2-minute long brand film that drew viewers in with outrageous statement creative.

Why? Because in our eyes, any watch time over 1min (50% of the video) could be just as valuable as a click.

This turned out right. All Koala display ads outside the video suddenly increased their CTR by 18%.

All on-brand.
All on-brand.

Over 1,300,000 views across Facebook and YouTube Preroll, with a staggering 2-minute average watch time.

As a result, Koala has taken a shortened version of the video to TV, meaning we have now produced back-to-back television campaigns for the most exciting
DTC company in Australia.

 

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