Short form content in the range of 15-30 seconds has dominated the landscape for online and pre-roll ads.
That’s why we headed in the opposite direction, where we took on an ambitious feat with Koala to create a 2-minute long brand film that drew viewers in with outrageous statement creative.
Why? Because in our eyes, any watch time over 1min (50% of the video) could be just as valuable as a click.
This turned out right. All Koala display ads outside the video suddenly increased their CTR by 18%.