Vidico were simply brilliant for our TVC. They're a dual threat of artistic ability and story-telling know how. They went through pre-pro without a hitch, executed our shoot day efficiently and got through 5 rounds of edits quickly. They took some direction but brought their own perspective to the script, and their excellent VFX work. We will be working with them again.

Charlie Gearside, Creative Director of Koala

Make it memorable.

Short form content in the range of 15-30 seconds has dominated the landscape for online and pre-roll ads.

That’s why we headed in the opposite direction, where we took on an ambitious feat with Koala to create a 2-minute long brand film that drew viewers in with outrageous statement creative.

Why? Because in our eyes, any watch time over 1min (50% of the video) could be just as valuable as a click.

This turned out right. All Koala display ads outside the video suddenly increased their CTR by 18%.

All on-brand.

Over 1,300,000 views across Facebook and YouTube Preroll, with a staggering 2-minute average watch time.

As a result, Koala has taken a shortened version of the video to TV, meaning we have now produced back-to-back television campaigns for the most exciting
DTC company in Australia.