SaaS Explainer Video

The best SaaS explainer videos explain your production or application to your target audience. Ideally, you should clearly communicate your offer and generate leads on how it can help your customers and the product benefits.

At Vidico, we specialize in creating Saas marketing that captivates your audience from the first second.

Good explainer videos can range between $5,000 to $40,000. It speaks to your brand identity and the quality of your products. They give prospects a clear picture of your product and set expectations.

The best explainer video is a great example of a marketing strategy that can potentially turn your own Saas company into an overnight success.

It depends on a) your type of company and b) the stage that your company is at. As a great example, more abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating quality vision. Live action incites more of an emotional connection, which might be essential to your sales and marketing strategy.

Vidico’s explainer video production service is versatile and caters to a wide range of industries.

Whether you are in the business, mobile app, educational, or any other sector, we can create engaging and effective explainer videos tailored to your specific needs.

SaaS explainers focus on the problem and why your software matters—best for top-of-funnel awareness and homepage videos. Product demos show how your software works—screen recordings, feature walkthroughs, UI tours. Most SaaS companies need both: explainers for prospects who don’t know you yet, demos for qualified leads evaluating features.

Animation works better for explaining concepts, workflows, and value propositions without getting bogged down in UI details. Screen recordings work for onboarding tutorials and feature-specific demos. For SaaS explainers targeting decision-makers, hybrid videos perform best—an animated story showing the problem/solution, then brief screen capture showing the actual product. This balances clarity with credibility.

Focus on outcomes, not functionality. Instead of “API-driven workflow automation,” say “connects your tools so tasks happen automatically.” Use analogies from the physical world. Avoid jargon unless you’re targeting technical evaluators. For complex B2B SaaS, create two versions: one for technical users (feature-focused) and one for executives (ROI-focused). Book a strategy session to map your audience segments.

Yes—nearly half of SaaS companies report explainer videos reduce support calls. Tutorial videos showing common workflows, feature walkthroughs, and setup processes give users self-serve answers. For onboarding, short explainer videos (1-2 minutes) embedded in-app or sent via email reduce time-to-value and improve activation rates. The goal is getting users to their “aha moment” faster.

Homepage (above the fold for maximum visibility), landing pages for paid campaigns, email sequences for free trial users, sales outreach, investor decks, and help centres. For product-led growth SaaS, in-app videos during onboarding drive feature adoption. LinkedIn and YouTube perform well for B2B distribution. The most effective placement is wherever prospects need clarity before taking the next step.

Specific metrics from real customers (with permission): “Company X reduced manual data entry by 40 hours per month.” Show before/after workflows visually—what the process looks like now vs with your software. Include realistic timelines for results. For enterprise SaaS, investor-grade explainer videos should include case study data, industry benchmarks, and conservative projections. Credibility beats hype.

Depends on your sales model. If you have transparent, self-serve pricing (monthly subscriptions under $500), mentioning starting price builds trust. For enterprise SaaS with custom pricing, focus on value and end with “Request demo” or “Get pricing.” Freemium models should emphasise the free tier. Avoid pricing if it’s complex, variable, or likely to change—you don’t want outdated videos.