Video Content

10 Best Website Explainer Video Examples You Need To Bookmark in 2023

We give a review on the best explainer video examples to watch before considering your own explainer video project this year.

Michael Pirone
August 31, 2021

Unlock the power of captivating storytelling with explainer videos! As an online business owner, it’s crucial to bridge the gap between your solutions and your target audience’s understanding.

Studies have proven that 1 in 3 Americans don’t know how the Internet works. Now, imagine what part of your audience doesn’t get your technical jibber-jabber.

In this article, we’ll dive into the world of explainer videos, revealing how they can efficiently convey your brand’s story and capture your audience’s attention.

Let’s discover the best 10 website explainer video examples for 2023 and gain valuable insights for your video marketing strategies.


    10 Amazing Website Explainer Video Examples You Need To Bookmark

    1. Dropbox

    In the digital age we live in, the average person has at least two to three devices and keeping track of all files can thus be a pain.

    This explainer video for a business describes a common problem the average internet user can relate to. Through the explainer, it managed to increase brand awareness and generate leads.

    2. TripCase

    Traveling is exciting and fun. But travel management and preparation can sometimes spoil the excitement. In our short explainer video with TripCase, we explain how their app helps manage everything from booking to destination, making the experience more enjoyable.

    It made the impact of the new explainer video stronger gathering feedbacks from customers who uses the app.

    3. HubSpot

    Artificial intelligence is the future. But only a few people truly understand what it is. HubSpot paints a beautiful picture of a world where AI and humans work together to make life easier.

    HubSpot’s explainer video is smooth sailing because it uses animations to illustrate the bright future that AI promises.

    4. Slack

    Slack created explainer videos that helped the brand gain more brand awareness and showcase its application.

    its animated video starts with an unstreamlined workplace and shows how messy that can be. Then it brings Slack in and shows how the app calms the noise and brings order back to the workplace.

    5. Spotify Anchor  

    Spotify is one of the major clients of Vidico and Spotify Anchor’s video explains how podcasters can leverage Spotify’s anonymous audience data to improve new episodes.

    Our video also demonstrates the application’s features and how they help you gain insights into and best serve your audience.

    We also share tips to leverage, make the most of the app,and grow your podcast business. Our client loved how drag-and-drop animation became engaging and visually appealing.

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    6. PayPal

    In a fun and compelling way, PayPal uses musical comedy in their explainer video to show how the app is designed to make the sun brighter on payday.

    PayPal understands that time is of the essence for most people interested in the service. So in a short video, they explain how easily you can create financial transactions.

    7. Sisense  

    Building a meaningful and beautiful data dashboard for your business can be difficult. Vidico’s explainer video fo Sisense highlights the software’s advanced tools.

    Our talented team shows how Sisense can manage your business data through analytics, music, and visuals.

    8. Airwallex  

    Nowadays, online shopping has become very commonplace. What’s challenging, though, is access to payment platforms.

    Airwallex’s video is one of the best explainer videos from Vidico that shows how it makes it easier for companies to send and receive money worldwide.

    9. Digital Ocean  

    Many companies struggle to set up a robust cloud computing system. Our explainer shows what Digital Ocean does and gives users tips on setting up and managing their systems efficiently.

    We understand that users can be confused when using the application. That’s why we designed an explainer to give non-technical users a firm grasp of the application from the start.

    10. AllTrails Pro  

    AllTrails is a mobile fitness and travel app used for outdoor recreational activities. In a partnership with Vidico, Alltrails Pro wants to have a video that introduces the platform’s pro version and prompts users to upgrade.

    Our professional animators used 2d animation explainer video modernized with top-notch styles to create an explainer for AllTrails Pro.

    What is an Explainer Video?

    An explainer video is a short promotional video highlighting essential information and communicating the value of a brand’s products or services. It is used to generate or heighten product knowledge and experience to help customers make a purchase.

    Vidico can make an explainer video for your company’s product and service. Most businesses use animated explainer videos as a marketing strategy to increase brand awareness, conversion rates, sales, and engagement with potential customers.

    Get a chance to work with talented and expert teams and fully manage workflow at an affordable price with Vidico. Take our VidiFit Quiz and get a clear pricing range for your animated explainer videos.

    Why is an Explainer Video Important? 

    • Increases your conversion rate

    Data show that landing pages featuring explainer videos have an 86% higher conversion rate. For instance, Dropbox has used just one animated explainer video to go from 0 to 100 million users.

    Moreover, 72% of businesses believe that explainer videos have improved their conversion rate.

    • Provides better explanations of the ins and outs of your service/product

    For instance, 97 percent of marketers say videos help users better understand their product. In addition, 47% of brands confirmed that explainer videos helped reduce user support requests. So, these videos can be a great way to educate your audience.

    • Significantly boosts engagement

    Google loves and prioritizes video content. So, from an organic search standpoint, video outperforms other types of content. And since explainer videos are geared towards addressing your audience’s concerns, they do a great job of meeting search intent and fostering engagement.

    What Are the Best Types of Explainer Videos?

    App Videos

    An app video is an explainer video that introduces an application and shows viewers what it is, what they can do with it, and how. With Vidico, every client gets to work with an expert video maker and video editor that will surely deliver results. Feel free to use our VidiFit quiz to know more about our services.

    Product walkthrough

    Product walkthrough shows viewers the usefulness and the ins and outs of the software, describe its various features, and show how they can achieve unique results. This animation footage is usually longer than what you can watch on Youtube and other social platforms.

    Product Overview & Animated Explainer Video

    Product overview explainers are used for both physical and non-physical products. It helps you show what your product looks like and explain its value.

    Product Unboxing

    Product unboxing clips show the audience how to assemble or configure a product. Vidico can create an explainer to introduce each feature of your product and explain what it does with drag-and-drop animation and such.

    Lifestyle Video

    Lifestyle video shows the product or service being used in the same situation and by a person with the exact needs and desires as your audience. This allows the viewer to see what their life would be like with your product.


    What makes a good explainer video?

    A good explainer video craft has a customer-centric script to understand your audience’s needs, engaging language, and features a relatable main character.

    Remember the feature-benefit rule, highlighting the unique value your product offers. Your own explainer video must have concise and engaging storytelling.

    Whether they are live-action or animated videos, they must have high-quality visuals and music that can effectively communicate and capture your viewer’s attention.

    Are all explainer videos animated?

    No, not all explainer videos are animated. Vidico can create videos that are visually appealing, and it can be in the form of animation or live action.

    An animated video explainer is ideal for complex subject matter that can be challenging to capture in live action. On the other hand, a live-action explainer video is ideal if you want to showcase real-life scenarios.

    We can use stock footage and live streams to create a video explainer that suits your needs. To find out more about it, feel free to answer the VidiFit quiz for clear pricing and video type.

    Are explainer videos effective?

    Yes, explainer videos are effective because of their visual appeal, animated elements, sound effects, and ability to simplify a complex product or service.

    Vidico can edit or create an explainer video with a personal touch to explain clearly how your product or service works. From storyboarding, shooting new scenes, voice recording, and video editing, Vidico can be your trusted partner for your next explainer video.

    How long should explainer videos be?

    Your explainer videos should be 60-90 seconds long for inbound and 30-45 seconds long for outbound. The video should be a quick visual demonstration with a voiceover or music. It will be best to choose the right person to cast the voice-over narration.

    Take our 90-second VidiFit quiz to get a clear pricing range for your next video project.

    How to Connect to Your Core Audience Using Animated Explainer Videos

    Are you struggling to connect with new audiences? Vidico exists to help companies like you win more customers by creating videos that appeal to people’s emotions.

    Creating explainer videos that will surely reach the target audience can be challenging, and we can be your trusted partner. We can make character animations, whiteboard animations, explainer video templates, and edit whiteboard explainer videos for your product or service.

    We can promote your company’s product using the best explainer video software, explainer video maker, and explainer video template.

    You are one explainer video example away from breaking the Internet. Will you hop on? Try out the VidiFit quiz for a clear pricing range, or Book a free video strategy session today.

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