Creative bank ads can make or break your customer acquisition strategy. Most financial institutions struggle to create bank advertising that builds trust while standing out from thousands of competitors—yet 64% of bank advertisement examples fail to drive meaningful brand loyalty or conversion rates. Whether you’re promoting mobile banking features, business loans, or savings accounts, your bank advertising ideas must resonate emotionally while communicating specific products clearly.
At Vidico, we’ve created bank ads for financial brands that have generated over 1.4 billion views across 1,200+ projects. Below, we break down the 20 best bank commercial examples that combine emotional storytelling with performance metrics, plus the exact bank advertising ideas you can apply to your next campaign for a particular bank or financial institution.
Key Takeaways
- The best bank ads combine emotional storytelling with clear messaging about specific products like savings accounts, mobile banking, and business loans
- Effective creative bank ads typically cost $5,000-$20,000+, depending on production quality and distribution across digital platforms
- Bank advertising ideas that work focus on building trust, demonstrating customer service excellence, and highlighting banking services benefits
- The most successful bank advertisement examples use banner ads, social media ads, and online ads across multiple digital platforms
Content
Top 20 Bank & Finance Video Ads That Work
1. Vidico x Airbank
Average Pricing: Starts at $5000
Quick Description: The Airbank video is one of the best bank advertising campaigns online. It features a high-quality animated explainer that showcases how Airbank unifies bank accounts for businesses.
It offers real-time transaction tracking, bill payments, team permissions, and cash flow insights. The video effectively communicates the platform’s value proposition engagingly and clearly.
What Makes It Stand Out:
- Captivating animation
- Clear value proposition
- A strong call to action
Are you looking to create a lasting impression with your bank commercials? Let us help! Use our VidiFit Quiz for a free estimate now [1].
2. Behalf x Vidico
Average Pricing: Starts at $5000
Quick Description: The Behalf explainer video, created in collaboration with Vidico, introduces Behalf’s innovative invoice financing model to a broad SME audience.
It simplifies the concept of flexible purchase financing, highlighting the benefits of allowing businesses to offer payment flexibility to customers, increasing sales and customer loyalty without paperwork or collections hassle.
What Makes It Stand Out:
- Simplification of Complex Concept
- Emphasis on Benefits
- Clear Call to Action
3. Naehas
Quick Description: The banking advertising video showcases how shapes can effectively capture viewer attention and emphasize key selling points.
Naehas, a cloud-based financial services company, utilizes shapes throughout the marketing video to highlight character interactions and transition scenes, demonstrate the UI, and visually represent statistics.
What Makes It Stand Out:
- Innovative Use of Shapes
- Highlighting Character Interactions
- Visual Representation of Statistics
4. Citi Bank
Quick Description: Citi’s ad “The Moment,” campaign highlights efforts to close the gender pay gap, featuring reactions from young girls on International Girls Day.
At first glance, the video ad draws attention to pay and representation discrepancies while emphasizing the urgency of achieving gender equality.
What Makes It Stand Out:
- Revives the conversation about gender inequity in the workplace
- Serves as both a video ad and an effort to support pay equity
- Offers an impactful perspective from young girls on the issue
5. Capital One
https://www.youtube.com/watch?v=NPgicJ8Pb1Q
Quick Description: Capital One continues its winning streak in 2024 with a hilarious campaign featuring legendary Charles Barkley as the face and voice.
The 30-second ad, filled with charm and charisma, portrays Barkley interacting with kids on a pitch, making it one of the best bank campaigns of the year.
What Makes It Stand Out:
- Utilization of Legendary Charles Barkley
- Humorous Concept
- Charm and Charisma of the Star Player
Browse our video portfolio and discover the styles that drive performance.
6. Mintos
Quick Description: Our next banking commercial, from European investment group Mintos, showcases well-executed audio use to complement visuals.
Subtle noises, like coins stacking up, demonstrate investment growth, enhancing user engagement and focus throughout the ad.
What Makes It Stand Out:
- Effective Use of Audio
- Complementary Sound Effects
- Animation enhances user engagement
7. Highvern
Quick Description: Statistics play a crucial role in effective financial ads, providing legitimacy and urgency to the message.
Highvern effectively utilizes the stat “62% of managers who change service providers, changed because of poor service” to highlight declining service quality in the Fintech industry, prompting viewers to engage with a solution.
What Makes It Stand Out:
- Incorporation of Relevant Statistic
- Communicates urgency
- Prompts viewer engagement
8. American Express
Quick Description: American Express effectively utilizes Broadway star Lin-Manuel Miranda in their ad, portraying him as a relatable neighborhood local. Miranda’s down-to-earth persona and subtle singing communicate support for small businesses in a refreshing manner.
What Makes It Stand Out:
- Effective Use of Celebrity Presence
- Portrayal of Relatable Neighborhood Local
- Promotion of Small Business Support
9. BMO
https://www.youtube.com/watch?v=NYVoKQIXwUQ
Quick Description: BMO’s absurdist bank ad features a bank employee emerging from a baggage carousel and smoothly interacting with travelers waiting for their luggage.
The small business ad seamlessly highlights the advantages of using BMO’s bank services while captivating viewers with its creativity and unexpected scenario.
What Makes It Stand Out:
- Humorous Concept
- Smooth Execution
- Highlights Bank Advantages
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10. US Bank
https://www.youtube.com/watch?v=6MhiFG5ZibA
Quick Description: U.S. Bank’s “24/7 U.S. Bank Support” ad portrays a female client engaging in extreme activities, emphasizing the importance of financial stability.
The tagline, “at least you’re not taking chances with your finances,” reinforces the bank’s reliability in all walks of life.
What Makes It Stand Out:
- Clever Visualization of “Taking Risks”
- Effective Tagline Reinforcing Financial Stability
- Highlights U.S. Bank’s Commitment to Customer Support
11. Wells Fargo
Quick Description: In this wholesome ad, Lulu and Lobo, two cute dogs, are startled by the “woo-woo monster” while relaxing on a sunny afternoon.
Wells Fargo cleverly swoops in to make its point, using the unexpected presence of animals in a bank ad to keep viewers engaged and deliver its message.
What Makes It Stand Out:
- Engaging Message Delivery
- Memorable and Unconventional Approach
- Adorable and Cheerful Atmosphere
12. UOB Private Bank
Quick Description: United Overseas Bank’s ad highlights the importance of forests and the urgency of deforestation, conveying a sentimental message linked to a cause.
The ad effectively emphasizes the need to protect forests in the long run with emotional background music and a powerful message.
What Makes It Stand Out:
- Sentimental Message Linked to a Cause
- Emotional Background Music
- Powerful Closing Message: “Aren’t we all in it for the long run?”
13. Citizens Bank
https://www.youtube.com/watch?v=PUNjMyBK_88
Quick Description: Citizens Bank’s superb commercial offers a delightful glimpse into the lifecycle of a viral startup. Set in technological innovation, the ad unfolds with a humorous scenario where a dog barks at an AI helper, prompting the owner to devise a brilliant solution: a dog translator.
This clever yet great idea quickly gains traction, and with Citizens Bank’s support, the startup experiences rapid growth. In just 15 seconds, the ad captivates viewers with its witty concept and effectively communicates the bank’s commitment to fostering entrepreneurial success.
What Makes It Stand Out:
- Clever Concept
- Concise and Well-executed
- Demonstrates Citizens Bank’s Support for Business Growth
14. J.P. Morgan Wealth Management
Quick Description: J.P. Morgan’s financial commercial cleverly leverages buzzwords such as “Metaverse” and “Cryptocurrency” to captivate viewers’ attention despite not directly providing services associated with these trending topics.
The ad highlights the overwhelming amount of information in finance and positions J.P. Morgan as a solution to help viewers cut through the noise. The commercial keeps viewers entertained and engaged with the brand’s message by incorporating trending topics.
What Makes It Stand Out:
- Clever Use of Buzzwords
- Highlights J.P. Morgan’s Role in Cutting Through Financial Noise
- Engaging Approach to Financial Marketing
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15. Lloyds Bank
Quick Description: Lloyds Bank’s iconic black horses make a majestic return in the epic Drumbeat campaign. The centerpiece is a visually stunning 60-second ad showcasing horses galloping through familiar landscapes, exuding majesty and power amidst everyday life.
The local bank ad concludes with a reassuring message, “Lloyds Bank is always by your side,” offering comfort during challenging times, particularly amid the ongoing pandemic.
What Makes It Stand Out:
- Impactful Visuals and Voiceover
- Original Orchestral Version of Rag ‘N’ Bone Man’s “Giant,” recorded by Calvin Harris
- Conveys Reassurance and Support from Lloyds Bank
16. Mastercard
Quick Description: Mastercard’s finance ad employs simple animation to highlight human interactions with the MasterPass payment app. The minimal approach, focusing on conveying the app’s value, makes the ad remarkable.
For instance, a kitchen scene features a woman ordering groceries from her smart refrigerator, emphasizing functionality rather than elaborate visuals.
What Makes It Stand Out:
- Effective Use of Simple Animation
- Focus on Value Communication Over Visual Details
- Highlighting Human Interactions with MasterPass Payment App
17. Ally
Quick Description: This ad features clips of various experiences, each linked to a word ending with “ally,” offering a smart play on words. It subtly enhances brand recognition and positions the company as the viewer’s ally.
The ad tells a compelling story in just a few words, which resonates with viewers on a wholesome level, making the milestones depicted relatable to many.
What Makes It Stand Out:
- Smart play on words
- Subtle Brand Recognition Enhancement
- Compelling Storytelling with Minimal Copy
18. Bittrex
Quick Description: Consider a contemporary video game theme for your bank ads if your bank offers cutting-edge services or financial products. Bittrex, the cryptocurrency exchange, effectively utilizes this approach to engage with its highly active online audience.
The gaming theme demonstrates an understanding of consumer interests and provides a highly interactive and entertaining experience, essential for creating a converting marketing video.
What Makes It Stand Out:
- Understanding of Consumer Interests
- Highly Interactive and Entertaining
- Engages with highly active online audiences
View Vidico’s case studies and see how we’ve helped brands like TikTok and Airtable scale their content.
19. Truist
Quick Description: Truist’s latest campaign on care takes a cute and weird approach, introducing an unlikely character to solve everyday woes like a broken tire or a shopping cart hitting a car. The character, described as a rolling ball made of plush toys with occasional hands, adds a unique and charming touch to the bank advertising, making it a standout favorite.
What Makes It Stand Out:
- Cute and Weird Approach
- Introduction of Unlikely Character
- Unique and Charming Concept
20. Snapscan
Quick Description: Snapscan’s ad creatively demonstrates the evolution of technology, starting with a character using an outdated brick phone and transitioning to introducing Snapscan’s digital wallet application. This approach hooks viewers by contrasting past and present imagery, encouraging them to imagine the possibilities of utilizing their smartphones to their full potential.
What Makes It Stand Out:
- Creative Use of Past and Present Imagery
- Engages Viewers by Contrasting Technology Evolution
- Encourages Imagination for Future Innovations
How Important Are Banking Commercials?
Banking commercials are vital for communication in the financial industry. They establish company awareness, build trust, and educate consumers about financial products and services.
Commercials showcase a bank’s values and innovation, differentiate it from competitors, and hope to promote growth.
The best bank ads simplify complex concepts, empowering consumers to make informed decisions. In a competitive market, commercials drive growth and foster customer relationships, ensuring success in the dynamic financial landscape.
Talk to an expert and explore the right approach for your next campaign.
Types of Bank Advertising That Drive Results
Creative Bank Ads for Brand Building
Creative bank ads build brand loyalty through emotional storytelling and memorable concepts. These bank advertising examples—such as Wells Fargo’s dog commercial or BMO’s absurdist carousel ad—create brand recognition that extends beyond specific products. Use creative bank campaigns to introduce new banking services or reposition your brand in a competitive market.
Banner Ad Campaigns for Digital Platforms
Banner ad placements across websites and mobile apps provide consistent visibility for banking services. Effective banner ads highlight specific products, such as mobile banking features, savings account rates, or business loan offers. The best banner ad campaigns use simple images and clear calls-to-action to drive conversions without overwhelming viewers.
Social Media Ads and Social Media Posts
Social media ads on Facebook and other platforms enable precise targeting of the target audience based on demographics, interests, and behaviors. Bank advertising ideas for social media posts should be shorter, more casual, and optimized for mobile viewing. Promote mobile banking, new customer offers, or community involvement through engaging social media ads that encourage sharing.
Online Ads Across Multiple Channels
Online ads encompass display advertising, search ads, and video pre-roll across digital platforms. The banking industry increasingly relies on online ads to reach wider audiences efficiently. Effective online ads focus on specific products—mortgage loans, business loans, savings accounts—and target customers actively searching for banking services.
Outdoor Advertising and Local Campaigns
Outdoor advertising, like billboards and transit ads, works well for establishing a particular bank’s presence in local markets. TD Bank and other regional institutions use outdoor advertising to build recognition among local businesses and community members. Combine outdoor advertising with digital campaigns for maximum impact.
Mobile Banking App Promotions
Mobile banking features require specialized bank advertising ideas that demonstrate app functionality and convenience. Use screen recordings, user testimonials, and before/after comparisons showing how mobile banking simplifies banking services. These bank advertisement examples work best on digital platforms where customers can immediately download apps.
Benefits of Bank Ads in the Financial Industry
- The best bank ads help financial institutions reach a wider audience and establish recognition for their brand.
- These banking ads inform consumers about various financial products and services, empowering them to make informed decisions.
- Bank ads build consumer trust and credibility by showcasing reliability and security measures.
- Banking ads highlight technological advancements and innovative solutions, driving industry progress and attracting more customers.
- Effective bank ads drive customer engagement, fostering long-term relationships and loyalty.
How to Use Financial Videos Effectively
- Define your goals: Determine the purpose of your video ad, whether it’s to educate clients, promote a specific product or service [2], or increase company awareness.
- Know your audience: Understand your target audience’s demographics, interests, and preferences to create an ad that resonates with them.
- Keep it concise: Financial topics can be complex, so keep videos short and focused to maintain viewer engagement. The best financial ads have clear, concise messaging to convey information.
- Tell a story: Use storytelling techniques to make financial concepts relatable and memorable. Incorporate real-life examples or case studies to illustrate key points.
- Use visuals wisely: Visual aids such as charts, graphs, and animations can help simplify complex information on your bank ads and enhance viewer understanding.
- Provide value: Offer valuable insights, tips, or advice that viewers can apply to their financial lives. One of the most important takeaways is that the storytelling should be on point when you create a bank ad.
- Call to action: Encourage viewers to take action after watching the video, whether visiting your website, signing up for a newsletter, or contacting your bank for more information.
- Optimize for search: Use relevant keywords and tags to optimize your videos for search engines, increasing visibility and attracting a larger audience around the world.
- Promote across channels: Share your videos on various channels, such as social media, email newsletters, and your website, to maximize exposure and engagement with companies around the world.
- Measure performance: Track metrics such as views, engagement, and conversions [3] to evaluate the effectiveness of your financial videos and make adjustments as needed.
Why Work With Vidico
Expertise
Vidico is a leading video production agency with a team of skilled professionals specializing in creating engaging and effective video content. They have the expertise to bring your vision to life and deliver results that exceed expectations.
“Vidico’s success lies not just in creative uniqueness but in operational efficiency—by bringing creative, production, and post-production entirely in-house, we slashed costs while maintaining high-quality results. Early on, we grew through word-of-mouth referrals, and our flexibility in adapting to market changes, like the demand for lower-budget productions, allowed us to stand out. The ability to stay nimble while delivering top-tier content has been key to our growth.”— Evan Pirone, CoFounder, Vidico
Results-Driven
Vidico is committed to delivering results that drive business growth and success. They focus on creating videos that engage viewers, generate leads, and convert prospects into clients. By understanding the client’s goals and objectives, Vidico develops video content that delivers measurable results.
Quality Production
With state-of-the-art equipment and cutting-edge technology, Vidico produces high-quality videos that are visually stunning and professionally executed. We pay attention to every detail, from scripting and storyboarding to filming and editing, to ensure that the final product meets the highest standards.
Transparent Pricing
Vidico offers transparent pricing, providing clients with clear and upfront costs for their video production services. This allows businesses to budget effectively and know exactly what to expect without hidden fees or surprises.
You can use our VidiFit Quiz to get clear pricing of your bank ads in less than 2 minutes.
FAQs
How do you advertise a bank?
Banks advertise through various channels such as television, social media, websites, and mobile apps. The best ads use targeted messaging and visuals to promote their financial products and services, focusing on benefits like convenience, security, and personalized solutions.
Advertisements often highlight features such as online banking, loans, mobile payments, and customer service to attract potential clients around the world.
Why do banks advertise online banking?
Banks advertise online banking to educate clients about the convenience and benefits of managing their money digitally. They emphasize features like 24/7 access, loans, easy account management, and secure transactions to attract users to their online platforms.
Additionally, advertising online banking helps banks stay competitive in the digital age and meet the evolving needs of tech-savvy consumers.
How do banks attract clients?
Banks attract clients through targeted marketing strategies, personalized offers, and on-point customer service. They use advertising campaigns to showcase their unique value propositions and highlight features like competitive interest rates, rewards programs, and innovative digital tools.
Additionally, banks may offer incentives such as sign-up bonuses or referral rewards to attract new customers and retain existing ones.
Let’s Get Started
The banking industry will continue evolving, but these principles remain constant: creative bank campaigns that demonstrate community involvement, showcase banking services authentically, and speak to customers’ real needs will outperform generic advertising.
Elevate your bank’s marketing strategy with our captivating commercial videos. Schedule a meeting to discuss project scope, timelines, or budgets.
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://advertising.amazon.com/library/guides/product-promotion
- https://www.forbes.com/advisor/business/social-media-metrics/
- https://www.investopedia.com/terms/f/financial-literacy.as
