Most videos look great, but don’t actually move the needle. They win internal praise, get shared on Slack once, and then sit on YouTube collecting dust. If that sounds familiar, you’re not alone — creating videos that connect emotionally AND drive measurable results is one of the hardest challenges in marketing today.
At Vidico, we’ve helped 920+ clients (including TikTok, Spotify, and Square) turn complex stories into scalable, high-performing videos. After 2,000+ campaigns, we’ve noticed a pattern: the best brand videos examples don’t just tell a compelling story — they’re built to compound in value through repurposing, reformatting, and redistribution.
In this article, you’ll find the most effective brand videos examples from real campaigns, plus actionable takeaways for your own brand video creation process.
Key Takeaways
- 91% of businesses now use video as a core marketing tool — a joint all-time high
- 85% of consumers have been convinced to buy a product or service after watching videos from a company they follow
- 89% of consumers say video quality directly impacts their trust — making high-quality visuals non-negotiable
- 93% of video marketers say their videos have helped increase brand awareness
- 84% of consumers want to see more videos from the companies they follow
- The top 3 ROI-driving formats are all video-based: short-form (49%), long-form (29%), and live streaming
Content
Top 15 Inspiring Brand Video Examples
1. TikTok — Scaling Videos Into a Content Engine
Target Industry: Social Media / Tech Video Type: Campaign + Social
What Makes It Stand Out:
When TikTok partnered with Vidico, the goal wasn’t just one great piece — it was building a system for ongoing creative production. The campaign delivered a 400% increase in creative output and generated 1M+ organic views in just 5 days.
What made this possible was Vidico’s Design System and Motion System approach. Instead of producing one-off assets, the TikTok campaign was built on reusable templates that could be adapted across formats, platforms, and regions. One hero concept became dozens of platform-ready videos — each tailored to its audience while maintaining consistency across every touchpoint.
This is a great example of how to create brand videos at scale. Rather than starting from scratch every time, the TikTok partnership shows that building creative infrastructure makes subsequent projects faster, cheaper, and more effective. It’s the difference between a campaign vendor and a creative production partner.
Key takeaway: The best brand videos aren’t isolated projects. They’re the starting point for an entire system of content that compounds in value over time.
2. Koala
Target Industry: E-commerce
What Makes It Stand Out:
Koala’s brand video is the perfect inspiration for your next campaign. Its unique, highly creative social media marketing strategy and engaging storytelling will make a lasting impression on your target audience.
The 2:30-minute long-form brand story is full of vivid images and a story sure to catch the attention of even the pickiest consumer.
Through its dynamic visuals and energetic music, this brand video conveys a sense of excitement and anticipation, prompting viewers to learn more about Koala’s product range.
This high-impact brand video also utilizes YouTube Pre-Roll Ads to reach more people than ever by promoting shortened cutdowns on Facebook and Instagram.
It is clear why Koala’s brand video has become the gold standard for click-through, view-through, and conversion rates—it effectively conveys the company’s mission of providing high-quality products and extraordinary customer service.
When Koala wanted to launch a brand video that actually moved metrics, they partnered with Vidico.
By tapping into storytelling that’s both fun and conversion-focused, Koala’s video didn’t just look good—it delivered industry-leading click-through and view-through rates, driving real interest in their product lineup.
“Fantastic service from top to tail from the team. We (Koala) gave them about 3 weeks to completely produce (talent, location, storyboards, alts, crew) a multichannel creative campaign and they hit it out of the park and the work resulted in our best ever view-though-rates for a YouTube campaign (and we’ve done a few). Michael, Evan and co are guns and you’d be smart to get in with them early before they move to LA and start shooting Nike and Apple campaigns.” –Michael Beveridge, Creative Director, Koala.
3. Vervoe
Target Industry: HR SaaS
What Makes It Stand Out:
Vervoe’s official brand video showcases the effects of lengthy and inefficient hiring processes. Produced in collaboration with Vidico, the commercial features a live-action capture blended with 2D animations made in After Effects.
The effective creative video explains how Vervoe can drastically reduce the time needed to fill a role while ensuring you get the best fit for your team.
Vervoe’s brand video is a must-watch and can inspire any campaign looking to make complexity disappear through compelling video content. You’ll find our highly-rated corporate video production companies here.
4. Cascade
Target Industry: HR SaaS
What Makes It Stand Out:
Cascade’s “The First Time” brand video is one of the best brand awareness videos for teams to plan and execute their projects more efficiently.
The talented team at Vidico created the brand video with tongue-in-cheek humor, aiming to expose real project management problems and make them more accessible.
It includes concept and script, storyboard creation, commercial production, UI animations, and a dedicated project manager throughout the process.
This amazing video has been viewed over 70K times just six days after its release on Cascade’s YouTube channel, proving its success and impact on teams who can now use this tool to plan and execute better.
With Vidico, every single detail matters. They make sure everything looks clean, beautiful and very professional. Really caring about the outcome and following up, again and again, to make sure you’re happy with the results. A real customer-focused team. —Karim Zuhri, COO, Cascade.
5. Upfluence
Target Industry: Marketing Platform
What Makes It Stand Out:
Upfluence’s brand video is an excellent source of inspiration for your next video marketing campaign. This captivating video showcases how Upfluence connects brands with influencers worldwide, allowing them to contact and manage them at scale.
Using animation and live-action, this inspiring video tells a story highlighting the advantages of Upfluence’s platform.
Its use of multiple characters and set designs demonstrates how this powerful influencer video marketing tool can bring about excellent brand success.
With its engaging visuals, storyline, and informative content, this good brand video will give you the necessary boost for your next campaign.
6. Smart Nora
Target Industry: Tech
What Makes It Stand Out:
Smart Nora created a revolutionary snoring solution, allowing couples to get the rest they need. They commissioned Vidico to create a video highlighting their product or service features and benefits to increase the brand awareness campaign.
The storyboard is built upon the idea of two people sharing a bed but unable to sleep because of one person’s snoring problem.
With this powerful mix of brand storytelling and visuals, Smart Nora’s campaign taught people about their snoring solution and got them to buy it.
We underwent a full overhaul of our brand identity. The production was able to reflect the new identity and land the customer value proposition effectively. The Vidico team brings to the table everything a client looks for in a partner – the team is highly creative, open minded and process driven. — Umesh Krishna K, VP & Head of Marketing, Smart Nora.
7. Bailey Nelson
Target Industry: E-commerce
What Makes It Stand Out:
Bailey Nelson’s debut brand video was a huge success, racking up an incredible 40% increase in branded search within two weeks! Produced with the help of Vidicstand Out, the explainer video spoke to Bailey Nelson’s ethos and style in a fun and engaging way.
This brand video shows a bold look at the world of eyewear fashion while seamlessly blending high-quality animation and motion graphics. Not only that, but it won YouTube Campaign of the Year at the B&T Awards 2022!
This inspiring campaign can be used as a guide for other social media brands looking to create a captivating video presence. With creative storytelling, marketing strategy, quality visual appeal, and attention-grabbing animations, your next campsite is the crowd.
Interested in learning more about creative trends? Watch our short video on What You Need from a Creative Agency in 2025
8. Parrot Analytics
Target Industry: Data Analytics SaaS
What Makes It Stand Out:
Parrot Analytics is a leading data analytics company that uses its Demand Expression measurement platform to help creative professionals, marketers, and executives make informed decisions on their properties and campaigns.
The brand video created by Vidico in collaboration with Parrot Analytics will provide insight into the growing global attention economy and how to tap into demand measurements to stay competitive.
This brand video teaches you about the power of data and serves as a great source of inspiration for your next marketing campaign.
It offers a detailed breakdown of the types of media people watch and download, allowing you to better understand which projects can impact the market. With this knowledge, you’ll be able to achieve more success through improved decision-making.
Get a free Creative Intelligence Report and uncover the gaps your competitors are missing.
9. Sisense
Target Industry: Analytics SaaS Platform
What Makes It Stand Out:
Vidico collaborated on a compelling brand video for Sisense, which conveys the platform’s capabilities through an engaging story. It starts with a powerful introduction highlighting the solution’s advantages, followed by a series of illustrative scenes.
These show the platform’s features in an organized way that makes it easy for viewers to connect with and understand. Also, UI animations are used throughout the explainer to grab people’s attention and keep them interested.
Also, a dedicated project manager ensures that each step of the process is tailored to the client’s needs, resulting in a product that works well and exceeds expectations. This unique video will boost your marketing efforts and help you reach your goals faster.
10. Bluehost
Target Industry: SaaS
What Makes It Stand Out:
Bluehost is committed to enabling small and medium businesses to leverage the web’s potential. Vidico created this brand video that’ll inspire your next campaign if you aim to showcase your SaaS or tech campaign features through a compelling story.
The video follows the story of a brilliant entrepreneur from the idea to her business creation—an engaging narrative that will resonate with Bluehost’s target audience.
The goal was to relate with the audience straightaway, ensuring the skippable ad was captivating enough to retain viewers. In just two weeks, this brand video garnered an astonishing 100k+ views on YouTube!
Want to see how we approach content at scale? Check out our video on The Way to 100x Content
11. MobileMuster
Target Industry: Environmental Services
What Makes It Stand Out:
No matter what your next campaign looks like, MobileMuster can help inspire you with its brand video. It’s a perfect example of the results you can achieve when creating well-targeted educational video content.
MobileMuster needed to raise awareness on phone recycling among Gen Z. You’ll see in the video how visuals, tone, and style have been adapted to this specific target audience.
This video increased by 31% brand recognition among the MobileMuster audience, proving the impact a well-targeted brand video can have.
Backed by experienced project managers and a skilled creative video team, you can be sure that a brand video will help make your next awareness campaign unforgettable.
12. Qure
Target Industry: Cosmetics
What Makes It Stand Out:
Qure is an innovative social media brand that combines beauty and science to give people the power to take charge of their skin.
With a high-quality brand video from Vidico, you can inspire your next campaign with a narrative that delves into what makes Qure unique and why it’s better than other skincare products.
The video avoids overly technical explanations or lengthy customer testimonials in favor of focusing on what is essential: all answers, no smoke, and mirrors.
It also has UI animations and a dedicated project manager, giving your campaign a professional look and ensuring everything runs smoothly.
If you need an inspiring video capturing the essence of Qure for your next campaign, you should think about working with Vidico to get good results. Read our case studies here.
13. Reckon
Target Industry: FinTech
What Makes It Stand Out:
Reckon is an Australian-owned accounting and payroll software company dedicated to empowering the growth of small businesses. Their brand video serves as an inspiring call for customers to use their platform for time-saving solutions.
This live-action brand video tells an engaging story of a small bakery owner facing a considerable order and all the accompanying invoices and payroll.
With a perfect blend of humor and dramatic tone, Reckon’s ‘All for Small’ campaign takes a refreshing stance in the fintech industry. Their brand video keeps the audience engaged throughout with its humorous hook.
Take inspiration from it and stand out from your competitors by adding a unique tone to your upcoming campaigns!
14. Toggl Track
Target Industry: Productivity SaaS Video Type: Awareness Campaign + Product Overview
What Makes It Stand Out:
Toggl Track is a market-leading time tracking software used by companies like Amazon, Uber, and LinkedIn. For their first live-action initiative, they partnered with Vidico to create a large-scale awareness campaign distributed through YouTube pre-roll ads, Facebook, and Instagram.
The creative approach was bold: transport ancient Greek philosophers through time to contrast outdated solutions with modern productivity tools. This highly imaginative concept created a sharp, memorable contrast that hooked viewers and kept them watching — proving that even B2B SaaS products can produce videos with mass appeal.
The results speak for themselves. The product overview video achieved 1 million organic YouTube views in less than a month with an average view rate of 94.7%. The explainer video hit a 33.54% paid view rate from skippable YouTube ads. And the overview video won a Gold Award at the 2022 MUSE Creative Awards — judged by 40+ world-class creatives and designers.
15. Temple & Webster
Target Industry: E-commerce / Home & Furniture Video Type: TVC + Multi-Platform Campaign
What Makes It Stand Out:
Temple & Webster is Australia’s number one online retailer of furniture and homewares. They partnered with Vidico to produce a TVC campaign alongside an extensive online campaign across YouTube and broader social channels — a textbook example of how one hero concept can power an entire multi-platform strategy.
The campaign delivered a 335% increase in brand recall and drove measurable improvements across all brand health metrics. More than half of those who recalled recent Temple & Webster advertising could describe the TVC in clearly recognizable detail. The campaign also coincided with a 300%+ increase in unprompted advertising recall, with the TVC as the major driver.
Beyond awareness, Temple & Webster worked with a measurement consultant to assess incremental revenue generated by the campaign. By tracking branded channels — paid and organic searches for “Temple & Webster” plus direct traffic — they confirmed statistically significant revenue uplift while the campaign ran.
The video campaign also won a B&T Award for Best YouTube Campaign, with YouTube describing the result as “best-in-class.” This is what happens when a brand invests in production that’s built for both broadcast and digital distribution from day one.
Quick Reference: Types of Videos by Use Case
| Video Type | Best Examples | Best For |
|---|---|---|
| Brand Story | Koala, Upfluence, Bluehost, Reckon | Building emotional connection with new audiences |
| Company Culture | Cascade, Bailey Nelson, Bluehost | Humanizing your company, employer branding, behind the scenes |
| Explainer Video | Vervoe, Sisense, Upfluence | Simplifying complex products for buyers |
| Educational | Parrot Analytics, MobileMuster | Thought leadership, building trust |
| Social Campaign | TikTok, Koala, MobileMuster | Multi-platform reach, driving engagement |
| Video Testimonials | Koala (quote), Cascade (quote) | Building trust through social proof |
What Is A Brand Video?
A brand video is a short or long-form production designed to communicate a company’s identity, values, and story in a way that creates an emotional connection with viewers. Unlike product demos or video testimonials that focus on specific key features that focus on specific features, these videos aim to build brand awareness and create an identity that sets the business apart.
The best examples establish a unique identity for the business, build trust, and foster customer loyalty. They effectively communicate the brand message while making people feel something — excitement, trust, inspiration, or even humor.
These videos can take many forms: company culture videos that show the people behind the scenes, story-driven videos that share your origin, content that positions you as a thought leader, or social campaigns designed for distribution across multiple platforms. What they all have in common is a focus on narrative over hard selling.
With 91% of businesses now using video as a marketing tool and 85% of consumers saying they’ve been convinced to buy after watching videos from companies they follow, these videos aren’t just a nice to have. It’s a core part of any serious marketing strategy.
What Makes A Successful Brand Video?
Eye-Catching Images
The visuals of your own brand video should be captivating. High-quality visuals can attract and engage viewers.
This includes colorful backgrounds, animation, and graphics. Text overlays on visuals help clarify the message. Music and sound effects can reflect your brand’s style.
Compelling Storytelling
The video’s story is as important as its visuals. It would help if you created an engaging story for your audience.
You must know who they are and what they care about to connect with them. The story should have an introduction, main body, and conclusion while providing necessary information.
“A well-made video can elevate your brand, can drive engagement and conversions, and deliver a substantial return.” – Michael Pirone, Co-founder, Vidico
Clear Calls To Action
Your brand videos should engage and inspire brand awareness among viewers. Your calls to action should be clear so viewers know what to do.
It could be signing up for your channel or blog, visiting your website, or buying something right from the video. Ensure it’s clear at the end of your brand video so viewers can act quickly.
Also read: Best Creative Video Ideas
Benefits of Creative Brand Videos
Elevated Visibility
93% of video marketers say great brand videos have helped increase brand awareness. Well-crafted productions establish a memorable presence by effectively communicating a story, values, and identity — creating a lasting impression that positions the company against competitors.
Sales Growth
83% of video marketers say their branded video content has directly increased sales. These assets showcase features, key benefits, and unique selling points, compelling buyers to take action. Even branded content that doesn’t directly sell still moves viewers closer to purchase by building familiarity and trust.
Engagement Through Emotional Connection
These productions forge personal connections going beyond features to create meaningful engagement. 89% of consumers say video quality impacts their trust. This fosters long-term loyalty, as customers feel genuinely connected through authentic human connection.
Wider Reach
Shareable brand videos on social media platforms reach vast and diverse audiences. Brand videos and branded content are easily shareable, allowing viewers to spread the message to their networks, attracting new customers and expanding reach exponentially. With 84% of consumers wanting to see more brand videos from companies they follow, the demand has never been higher.
Want to see these creative brand video styles in action? Get our Free Script Template to help you create effective content for your brand.
Also read: Rebranding Videos, Examples & Ideas in Australia
How to Create Brand Videos: A Step-by-Step Framework
Step 1: Define Your Message and Goals
Before you start creating, get clear on one word — your core message. What is the one thing you want viewers to remember? Every effective production has a single, clear message that everything else supports.
Also define your marketing goals upfront: Is this for awareness? Lead generation? Sales enablement? Recruitment? Your video marketing strategies will dictate the style, length, and distribution channels.
Step 2: Know Your Audience Inside Out
Research your audience’s pain points, preferences, and the platforms where they consume content. B2B buyers, for instance, spend more time on LinkedIn and YouTube, while DTC audiences live on TikTok and Instagram.
Step 3: Build a Compelling Story Structure
The best brand videos follow a simple structure: Problem → Tension → Resolution → Call to Action. Lead with a situation your audience recognizes, build emotional storytelling around what’s at stake, reveal how things change (with your company as the catalyst), and end with a clear next step.
Step 4: Plan for Repurposing from Day One
Don’t produce one brand video. Build a system. Plan your shoot to capture content for multiple formats: a 90-second hero piece, 30-second social cutdowns, backstage footage for content for culture campaigns, and still frames for thumbnails. This is how you build effective brand videos that compound — and it’s the same approach behind Vidico’s Content Engine methodology.
Step 5: Distribute With Platform-Native Formatting
Each platform has its own language. What works on YouTube (16:9, 2-3 minutes) won’t work on TikTok (9:16, 30-60 seconds). Create variations for each channel, and use branding elements to maintain brand consistency across platforms. Brand consistency matters more than ever across every touchpoint.
FAQs
What should be the ideal length of a brand video?
The ideal length of a brand video varies but generally falls between 1 to 3 minutes, depending on the content and platform. Short videos are often more effective for social media, while longer ones work for in-depth video storytelling.
These brand videos showcase company culture, brand values, or campaign highlights that can be a powerful marketing tool in grabbing the target audience’s attention.
How do brand videos contribute to brand identity?
Brand videos contribute to the brand’s visual identity by reinforcing key elements, such as logos, colors, tone, and messaging, while showcasing the brand’s values and unique personality.
If you want to build brand awareness that will reach potential customers and keep the brand memorable, a good branding video highlighting the brand’s identity and brand’s core message can do the job.
Should I get an expert in making the best brand story videos?
Yes, getting an expert is highly recommended. Crafting a compelling brand video requires a deep understanding of storytelling, visual communication, and the intricacies of connecting with your target audience.
Vidico is a reputable marketing video production agency known for its expertise in producing top-notch brand videos tailored to your unique brand identity and digital marketing goals.
How can I boost engagement with my videos?
Focus on emotional connection over production polish. Brand videos with authentic narratives, interactive elements, and clear calls to action consistently outperform overly corporate content. Use video testimonials to build social proof, backstage content to humanize your company, and company culture videos to attract both customers and talent. Distribution matters too — create content natively for each platform rather than posting the same video everywhere.
Create Videos That Actually Convert
With 91% of businesses now using video and 84% of consumers actively wanting to see more videos from the companies they follow, the opportunity is massive — but so is the competition. The brand video examples featured in this article share a common thread: they don’t just look good. They’re built with clear strategies, targeted at specific audiences, and designed to create lasting impressions that drive real business outcomes.
If your current brand videos aren’t delivering the results you need — or if you’re ready to build a system for ongoing production that scales — book a free strategy session with our team. We’ll show you exactly how TikTok, Koala, and Square create videos that compound in value across every channel.
