Explainer videos help you understand medical information clearly and easily. Without them, you might miss crucial information, leading to unnecessary worry or even incorrect health decisions. However, most explainer videos in the medical industry either oversimplify critical information or overwhelm viewers with technical jargon, leaving healthcare professionals, patients, and healthcare businesses struggling to communicate effectively.
When your healthcare explainer video fails to connect, you’re not just losing views—you’re missing opportunities to educate patients, attract healthcare teams, and position your healthcare business as a trusted authority. At Vidico, we’ve produced over 1,200 projects, and we’ve identified what separates effective explainer videos from forgettable content.
In this guide, we’ll showcase strong examples of healthcare explainer videos that achieved real results—from patient education campaigns to medical device explainer videos that drove conversions—and reveal the strategies that make healthcare communication truly effective.
Key Takeaways:
- Healthcare explainer videos simplify complex information, helping patients and professionals make informed choices.
- Most fail by overloading with jargon or oversimplifying critical details.
- Strong videos use visual storytelling and animation to clearly and emotionally explain medical topics.
- Great content boosts patient education, reduces confusion, and builds trust.
- Healthcare marketing videos drive brand authority and visibility.
- Vidico delivers ROI-focused healthcare videos that combine clarity and creativity.
Content
Top 10 Effective Product Video Examples
1. Vidico x Nodal
Average Pricing: Starts at $5000
Quick Description: Experience the revolution in surrogacy with Nodal’s groundbreaking technology, connecting intended parents with vetted surrogates swiftly and efficiently.
This animated video, created by Vidico, unveils how Nodal is reshaping the surrogacy journey, offering clarity, control, and support every step of the way.
What Makes It Stand Out:
- Impressive animation that brings the surrogacy journey to life
- Seamless storytelling that captivates and informs
- Visually appealing design that keeps the crowd hooked from start to finish
2. Vidico x CC Medical
Average Pricing: Starts at $5000
Quick Description: The video effectively showcased CC Medical’s unique and modern approach to healthcare staffing, capturing the attention of healthcare staff candidates and distinguishing it from competitors.
With a healthcare explainer video, Vidico successfully helped CC Medical stand out, offering innovative approaches and personalized assistance to help healthcare staff candidates thrive in their careers.
“An exceptional explainer video isn’t just a one-time asset—it’s the foundation of a broader strategy. By aligning the narrative with your brand’s goals, we ensure the content can be repurposed across multiple channels, amplifying its reach and ROI. This is how we help our clients maximize the value of every production.”— Evan Pirone, CoFounder and Creative Director, Vidico.
What Makes It Stand Out:
- Unique and modern approach to healthcare recruitment
- Clear and concise messaging tailored to healthcare staff candidates
- Impressive story to demonstrate the business goals
3. The Side Effects of Vaccine
Quick Description: This medical animation video stands out as a premier healthcare explainer video because it is recognized for its clarity and accessibility.
It effectively addresses common misconceptions surrounding vaccination and comprehensively analyzes its risks by providing visualized explanations and candid insights.
What Makes It Stand Out:
- Clarity and accessibility
- Visualized explanations
- Statistics adds credibility and depth to the discussion
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4. MedPower
Quick Description: Discover how MedPower revolutionizes healthcare training with its innovative platform through this impressive explainer video.
Using character animation and the ‘MedPower’ machine analogy, it simplifies complex training materials into easy-to-understand video courses. While the depiction may not be literal, it effectively communicates the platform’s capabilities.
What Makes It Stand Out:
- Creative use of character animation and analogy to simplify complicated technology
- Remarkable storytelling
- Highlights the importance of animation in effectively conveying the narrative
5. Breast Cancer Now
Quick Description: Utilizing the technique of breaking the fourth wall, the video directly addresses viewers, creating a powerful connection. By depicting relatable scenarios, it provides a raw and authentic portrayal of the thoughts and feelings experienced by individuals affected by breast cancer.
Through its honest depiction, the video sheds light on the emotional challenges of treatment, emphasizing the importance of empathy and understanding in supporting those on their breast cancer journey.
What Makes It Stand Out:
- Used relatable scenarios that resonate with breast cancer patients
- Offers a raw and honest portrayal of the emotional challenges faced during treatment
- Highlights the importance of empathy and understanding
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6. Apollo Healthcare Explainer Video
Quick Description: The animated video introduces the Apollo Maturity Program by the Biotech Quality Group (BQG) and highlights its role in helping organizations overcome challenges in public health and life sciences.
It outlines how the program offers a comprehensive suite of services for quality practices, compliance, and performance improvement delivered by a team of experts through personalized support and data analysis.
What Makes It Stand Out:
- Emphasis on addressing challenges in public health
- Personalized support and analysis by a team of experts
- Provision of a detailed roadmap for remediation and long-term maturity
7. Lifekey
Quick Description: The animated video for Lifekey wearables simplifies complex technology by utilizing bright and smooth visuals, making the content more digestible and clear for potential clients.
It showcases real-life cases where the product proves useful, effectively targeting potential customers by demonstrating its practical advantages simply and convincingly.
What Makes It Stand Out:
- Utilizes bright and smooth visuals to simplify complex technology
- Demonstrates practical advantages through real-life cases
- Effectively targets customers by making the content simple and convincing
8. QardioMD
Quick Description: The QardioMD explainer video addresses the challenge faced by doctors spending excessive time on unnecessary visits and routine check-ups.
It introduces QardioMD as a simple yet powerful tool that allows patients to remotely monitor their health data, saving time and cost for patients and doctors.
The video effectively showcases how QardioMD streamlines workflows and enhances patient care through its user-friendly dashboard and clinically-approved devices.
What Makes It Stand Out:
- Addresses a common challenge faced by healthcare professionals
- Clear and simple presentation of the product’s benefits and features
- Impressive animation and clear voiceover
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9. Med Mart App
Quick Description: The Med Mart app’s explainer video is a valuable resource for individuals seeking cosmetic procedures. It showcases its functionality and promotes itself as a trusted guide in the decision-making process.
The animated explainer video demonstrates how the app can be used to search for doctors, offering a practical explanation and fostering appreciation from its target audience.
What Makes It Stand Out:
- Engages audiences emotionally
- Combines practical demonstration with promotional elements
- Demonstrates how explainer videos can serve as tools to connect with and garner appreciation from the target audience
10. WHO
Quick Description: The World Health Organization’s [1] video, “I Had a Black Dog, His Name Was Depression,” released for World Mental Health Day in 2012, has garnered nearly 11 million views.
Based on the book of the same title by Matthew Johnstone, it creatively visualizes depression as a “black dog,” a metaphor popularized by Winston Churchill.
The classic animated explainer video style and avoidance of medical jargon make the video accessible and relatable to the audience.
What Makes It Stand Out:
- Utilizes visualization of depression as a “black dog” to convey the message effectively
- Based on a popular metaphor, making it relatable to a wide audience
- Classic illustration style enhances understanding and accessibility, avoiding the use of complex medical terminology
Browse our video portfolio and discover the styles that drive performance.
What’s a Healthcare & Medical Explainer Video?
A healthcare explainer video is such a powerful tool for simplifying complex concepts in the medical industry. These animated healthcare explainer videos use compelling animation styles—from character animation to whiteboard animation—to transform complex medical information into visually engaging content that resonates with your target audience.
Healthcare video marketing encompasses multiple formats designed for different purposes across the medical industry. Medical device explainer videos demonstrate how products work using visual metaphors and smooth transitions that hold viewers’ attention. Patient education videos break down complex medical procedures and explain how the immune system works through simple analogies and on-screen text. Healthcare marketing videos promote services to potential clients while building credibility with healthcare professionals and medical staff.
Why It Works
The beauty of animated video content in healthcare communication is its versatility. Whether you’re creating medical explainer content for healthcare teams, educational videos for patient education, or promotional healthcare videos for your healthcare business, animation styles offer flexibility that live-action footage can’t match.
From abstract approaches that visualize how the immune system works to character animation that humanizes complex topics, these videos create emotional connections while delivering complex information clearly.
Most explainer videos in the medical industry use a mix of visual styles—combining motion graphics with visual metaphors, integrating sound effects with smooth transitions, and balancing medical accuracy with engaging storytelling.
This approach makes healthcare explainer videos a great tool for reaching diverse audiences: healthcare professionals who need technical depth, patients seeking clear explanations, and healthcare providers marketing their services to potential clients.
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What are the Benefits?
Great healthcare video marketing balances medical accuracy with visual storytelling, using animation styles and visual metaphors that make complex medical procedures and intricate healthcare systems accessible to your target audience.
Enhanced Understanding
Explainer videos simplify complex medical concepts, making them easier for audiences to comprehend, whether they are patients, healthcare professionals, or healthcare companies.
Increased Engagement
Visual content is engaging and holds the audience’s attention better than text alone, leading to higher information retention and increased viewer engagement.
Clear Communication
Explainer videos effectively convey important medical information, procedures, or business services in a clear, concise manner, using visual aids, animations, and narration.
Accessibility
Explainer videos can be accessed online or via various digital platforms, making them accessible to a wide audience regardless of location or device.
Patient Education
Healthcare explainer videos empower patients by providing valuable information about their health, medical conditions, treatments, and preventive care measures.
Healthcare Marketing and Promotion
Healthcare organizations can use explainer videos to effectively reach and educate their target audience about their services, facilities, or medical products.
Time and Cost Efficiency
Explainer videos can streamline communication and education processes, saving time and resources compared to traditional in-person consultations or printed materials.
Why Work With Vidico
Creative Expertise
Vidico boasts a team of creative experts skilled in producing high-quality video content tailored to the needs and goals of your healthcare business around the world.
We can help you create a simple marketing video to resonate with the target audiences.
Professional Production
With Vidico, you can expect professional production standards, including top-notch cinematography, animation, and editing, resulting in visually stunning and engaging live-action and animated videos.
Proven Track Record
With a proven track record of success, Vidico has helped numerous medical institutions increase brand awareness and achieve their video marketing goals, making us a trusted partner in the marketing industry.
Transparent Pricing
With our VidiFit Quiz, you can make informed decisions and ensure no hidden fees and complicated processes as we create your marketing video. Using our app, you can get free and clear pricing for your healthcare explainer videos.
FAQs
How long should a healthcare explainer video typically be?
Shorter videos, ranging from 1 to 3 minutes, tend to most effectively hold the crowd’s interest while delivering concise and impactful information.
However, you can create longer videos for more intricate subjects, up to 5 minutes, provided it maintains engagement through a compelling story and visual.
Which animation styles are most effective for healthcare explainer videos?
Styles such as motion graphics, 2D and 3D animation are commonly created and used due to their versatility. They allow for the visualization of complex healthcare concepts in a visually engaging manner.
Additionally, character animation can help humanize the content and create relatable narratives, enhancing viewer comprehension and retention.
How often should healthcare explainer videos be updated?
As a general guideline, it is recommended to review all aspects and update healthcare explainer videos annually or as needed to ensure the accuracy and relevance of your marketing video.
However, more frequent updates may be necessary to maintain effectiveness and credibility in rapidly evolving fields or for time-sensitive information.
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Let’s Get Started
Healthcare explainer videos serve as invaluable tools for effectively communicating complex healthcare concepts, procedures, and services to patients, healthcare professionals [4], and stakeholders around the world.
These videos enhance understanding, engagement, and communication within the healthcare industry by leveraging engaging visuals, clear narration, and informative content.
To harness the power of healthcare explainer videos for your organization, take our VidiFit Quiz for a free estimate.
Our team is dedicated to providing customized solutions tailored to your needs, ensuring your message is effectively conveyed to your target audience. Schedule a meeting to discuss project scope, timelines, or budgets.
References:
- https://www.who.int/
- https://health.gov/healthypeople/objectives-and-data/browse-objectives/health-care
- https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/people-with-medical-conditions.html
- https://www.ncbi.nlm.nih.gov/books/NBK298950/
