Product video production Australia

A product video service plans, scripts, films and/or animates, and edits a short video that shows your product in action to drive a purchase.

Vidico’s product video services cover both live-action and animation, from product overviews and demos to social cutdowns.

Every video is built to lift conversion on your product pages, ads, and landing pages, not just to look good.

A product video helps buyers understand and trust your product faster than text can. In ecommerce research, shoppers are up to 144% more likely to add a product to cart after watching its video, because video shows the features, benefits, and real use in seconds.

A product video also keeps people on your page longer and answers pre-sale questions before they reach your support team. For your business that means higher engagement, more conversions, and a clearer story your sales and marketing teams can reuse across ads, emails, and product pages.

Vidico produces several types of product videos, each for a different stage of the buyer journey: product overviews, demo and walkthrough videos, explainers, unboxing videos, tutorials, web commercials and TVCs, and short social cutdowns.

For software products, we produce software walkthrough videos, and when you need them, recruitment videos too. We tailor each video to your product and campaign goal.

Professional actors are optional for a product video. Real employees or customers often work better, adding authenticity and a genuine connection that builds trust with your audience.

For other products, professional talent keeps the message tight and the delivery on-brand. Vidico helps you cast the right people for your product, your brand, and your budget.

A product video timeline depends on the project’s scope, whether it is live-action or animated, and how many revision rounds you need.

Every project runs through three phases: pre-production (concept, script, and planning), production (filming or animation), and post-production (editing, visual effects, and sound).

Heavier animation and larger shoots take longer than a single-scene overview. For a timeline on your specific project, get a quick estimate and we will map it out.

Yes. Your marketing team collaborates at every key stage: the brief, the script, and the review rounds, sharing ideas, references, competitor examples, and any brand requirements you have.

Vidico’s creative directors own the brief and the final cut, so the video stays on-brand and on-strategy while still reflecting your input. You see the work at clear checkpoints and give feedback before each phase moves forward.

This is how we keep quality high at volume: human-led creative direction, not generic output that needs fixing later.

Hiring a product video production company gives you a full creative team without adding headcount.

Vidico brings senior creative direction plus specialists across script, shoot, animation, and edit, so your product video is planned, produced, and polished by people who do this every day.

A reusable template system lowers your cost per video over time, and a flat monthly plan replaces one-off quotes. You get the output of an in-house team for less than the cost of one senior hire, and you can scale output up or down month to month.

Product video costs in Australia vary with scope, crew, and post-production complexity, not equipment. Vidico works on flexible monthly plans starting around $5,000/month that cover video, animation, and design under one fee, so you are not negotiating a new quote for every project. Get a quick estimate for a range on your specific product video.

Choose live-action when your product is physical, like FMCG, retail, or ecommerce goods, or when you want real people and real-world use on screen. Choose animation for software, apps, and abstract ideas that are hard to film, such as data, workflows, or features inside an interface. Many product videos blend both. Vidico produces live-action and animation in-house, so the format follows your product, not our limits.

Yes. Vidico produces product videos for FMCG, consumer goods, and ecommerce product pages, alongside B2B and SaaS demos. For physical products, a video on the page helps shoppers see the item in use before they buy. You can filter our portfolio by FMCG and ecommerce to see relevant work.