Tech and SaaS video production covers the full range of videos software companies use to grow:
explainer videos, product demos, software walkthroughs, motion graphics, and case study videos.
Vidico handles the whole process for you, from concept and scripting to storyboarding and editing.
Choose from nine video types matched to each stage of your marketing and sales strategy, and speak to your audience in language they understand.
Vidico is a full-cycle SaaS video production company that gets results. We have demystified hundreds of complex products for tech companies you know and helped teams raise more than $15m in crowdfunding. Our tech video production portfolio includes Uber, Square, and Digital Ocean.
Vidico is a B2B explainer video company that specializes in tech and SaaS video production in Australia, with video produced for 450+ tech brands.
We know the content patterns that work in software marketing, so complex products land with both technical and non-technical buyers.
EverString saw a 27% increase in customer signups and 1.8 million on-site views after launching video with us (read the EverString case study). There’s a reason teams at Spotify and Airtable choose us for video production.
The ROI we were getting, the cost per acquisition and the ARPU just for the views have really been effective. The cost has been low per customer when they’re transitioning from our youtube to our website and purchasing our platform via that video.
+ Over 3.7 million views on Youtube.
+ Lowered CPA.
Collaborating with Vidico was an enjoyable and smooth experience – the work produced for the Loc8 account was executed to perfection. Any upcoming projects will assuredly be entrusted to Vidico.
We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, story, animation, process, team, and, most importantly, the educational explainer video.
It depends on your product type and the stage your company is at. Abstract and backend concepts are well suited to animation, where there’s less limitation on creating quality visuals, which makes it ideal for software interfaces and data.
Live-action SaaS video builds more of an emotional connection, which can be essential to your sales and marketing strategy. Many tech videos blend both.
Vidico runs your video production end to end. We start with your brief, then move through concept and scripting, storyboarding, production, and post-production, telling your story efficiently.
A team of specialists across script, animation, shoot, and edit handles the work, so your marketing team approves the creative instead of managing freelancers. Because we work on a monthly subscription, we also build a reusable template system for your brand, which means each video ships faster than the last.
Most tech and SaaS video timelines depend on scope, animation complexity, and how many feedback rounds you need, so the fastest way to get a real timeline is to share your project and ask.
Animation and live-action both move through pre-production, production, and post-production, with pre-production usually the longest phase.
The advantage of a reusable template system is speed: once your branded templates are built, new videos and updates ship far faster than starting from scratch each time. For a timeline matched to your project, talk to our team.
Across the Australian market, tech and SaaS video production runs from a few thousand dollars for a single animated explainer to tens of thousands for a multi-video campaign, depending on format, length, and animation complexity.
Vidico works on flexible monthly subscription plans that start from around $5,000 per month, with all services included and unused budget rolling over. Because we build reusable templates for your brand, the cost per asset drops over time instead of climbing with every new project. For a price range matched to your scope, take the estimate quiz or talk to a video specialist.
We produce video for B2B SaaS platforms, enterprise software, developer tools, fintech, and growth-stage tech startups. As a technology video production agency, Vidico has produced work for brands including Digital Ocean, Hiver, Cascade, and NinjaOne.
Whether your product is a complex enterprise platform or an early-stage app, the goal is the same: make it clear, credible, and easy to act on.
Tech and SaaS video production is the creation of video content that explains software and technology products to business buyers.
It covers explainer videos, product demos, software walkthroughs, and case study videos, often as animation or live-action.
The goal is to make a complex or intangible product clear and easy to act on. Vidico produces this kind of video for SaaS and tech companies, turning interfaces and data workflows into visuals buyers understand.
Vidico works on a monthly subscription instead of one-off project quotes. You pick a plan, then we map a creative roadmap around your launches, campaigns, and ongoing video needs.
From there we handle production end to end, and we build a reusable template library for your brand along the way, so future videos cost less and ship faster.
If you need an explainer with voice-over, our sound designer and animation director handle it. As work goes live, we keep testing and refining based on what performs.
Vidico can produce various types of videos, including explainers, products, promotional, animated, testimonials, demos, and more. We cater to different marketing and communication needs across diverse video content.
Our tech video production team has experience in video marketing, script development, product videos, marketing videos, SaaS explainer videos, SaaS marketing videos, animation videos, promo videos, and software walkthrough and demo videos for tech companies.
Yes. You review drafts at set milestones and give feedback before each phase moves forward. We build in revision rounds so the final video matches your vision and brand, and your marketing team stays in control of the direction the whole way through.
Tech companies need to explain complex, intangible products to both technical and non-technical audiences. You’re selling software interfaces, APIs, data workflows, and automation.
These are things people can’t physically see or touch, so technical video production has to balance accuracy with accessibility, demonstrate abstract concepts visually, and serve multiple buyer personas (developers, executives, end users) from one production.
We create layered messaging. Executive-facing videos focus on business outcomes (ROI, efficiency gains, competitive advantage) without diving into technical implementation. Developer-focused content shows actual code, integrations, and architecture. For mixed audiences, we use analogies, visual metaphors, and progressive disclosure. We start with the ‘why,’ then show the ‘how’ for those who need it.
Yes. Animation and motion graphics work well for pre-launch products, beta features, or roadmap concepts. We can visualise interfaces that don’t exist yet, show planned workflows, and create proof-of-concept videos for fundraising or pre-sales. For live products, we combine screen recordings with animated overlays to highlight specific features or show ideal-state scenarios.
Our 10x approach builds modular assets: reusable animated components, voiceover scripts with swappable sections, and template-based designs. When your UI changes, we update specific sections rather than rebuilding entire videos. We avoid timestamp-specific claims like ‘new in 2025’ and focus on evergreen value propositions, and subscription partnerships make ongoing updates predictable. Explore our 10x process.
Yes. Tech companies typically need product demos (screen recordings with annotations), explainer videos (how it works conceptually), integration videos (showing compatibility with other tools), developer documentation videos, customer onboarding sequences, and investor pitch videos. Plus event content, thought leadership, and sales enablement. We’ll map video types to your customer journey stages.
Build a content system, not one-off videos. We create core brand and product videos, then layer in feature-specific micro-content (30-60 second updates) that’s quick to produce. Subscription models provide consistent monthly output for product updates, release announcements, and changelog videos. The goal is to keep your video library current without constant full rebuilds.
Depends on your market position. If you’re the challenger brand, comparison videos work well. Show why you’re better than the incumbent. If you’re the leader, focus on your unique capabilities without naming competitors. For enterprise tech, comparison charts and feature matrices perform well in sales decks. Always be factual and avoid disparaging claims that could create legal issues.
