Video Content

20+ Best Product Videos For Promotion & Marketing (2024)

Ernest Bio Bogore
July 30, 2022

The State of Video in 2023

When selling products or services online, your ability to create product knowledge and experience for your target audience drives success. And that’s why product videos are so effective.

In this article, we will share our ultimate list of the best product videos you can emulate to create your own. We will also outline their specific type and how the approach and production strategies contribute to the overall success of the video.


    Top 22 Product Video Examples To Inspire You

    1. Koala

    Product Video Type: Explainer Video

    What Makes It Stand Out: In one of the best product demo video examples from Koala because the company sticks out of the mass for its focus on the product’s unique value proposition.

    They understand that it has a lot of competition, and in such cases, your best marketing materials are the ones that show viewers what they can get from you over the competition.

    Your goal is to get the audience to trust your product and choose your company, not just to get them to buy from you—and you can learn it from Koala’s video marketing.

    They also show the product’s value by making comparisons, mainly before and after, while keeping the marketing video fun and casual.

    Ready to take your product video to the next level? Use our VidiFit Quiz today, and let us transform your vision into a stunning reality.

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    2. Bailey Nelson

    Product Video Type: Explainer, Product Demo Video

    What Makes It Stand Out: Sometimes, the best way to market a product is to show the audience what the competition is doing that you are not and ignite how this benefits them better—and Bailey Nelson’s product video marketing does this very well.

    The video explains how Bailey Nelson’s products are valuable while showing them in different use cases and topping the video with everything the company offers. The company does an excellent job of ensuring quality clips in this video content.

    The combination of close-up and far-off shots helps make the product more prominent and adds some attractiveness to its overall appeal.

    The brand’s video features the goals and visions of the company, which helps touch more on the viewers and get them to relate to the product.

    3. Slack

    Product Video Type: Explainer, Product Demo Video

    What Makes It Stand Out: Slack’s product video is excellent because it is story-driven and gives viewers a character they can identify with.

    The video stars Rihanna, a person with the exact needs and wants of the ideal Slack customer, and she describes how each product feature of Slack helps her and her team work together and achieve goals.

    The result of this approach is that viewers can easily understand who the tool is intended for and all its potential use cases.

    4. Square Online Store

    Product Video Type: Demo, App Walkthrough Video

    What Makes It Stand Out: The Square Online Store is a digital platform that helps online sellers and retailers create stores and market their products on the Square platform.

    Their product video is a complete walkthrough of how users can create accounts and set up items in their store. It provides a detailed explanation of all the processes and showcases the product’s features.

    The video also provides tips on how to set up items for maximum success. They also demonstrate that the tool is user-friendly and intuitive.

    So, if you want to show your audience how to do something specific with your product, this is the video to learn from.

    5. Nintendo Switch

    Product Video Type: Product Demo Video

    What Makes It Stand Out: If you know what Nintendo is and does, then you know that most players love the flexibility to enjoy themselves whenever they have free time.

    Nintendo has created one of the best product demo videos demonstrating how their new product addresses this need creatively and relatable.

    It is a great product video example with a show-don’t-tell marketing approach. The background music adds some ambiance to the video.

    The rest is left for viewers to see and imagine everything they can do with the product. As of this writing, the video has nearly 50 million views on YouTube.

    6. Oliver Hume

    Product Video Type: Testimonial Video

    What Makes It Stand Out: New buyers will always be influenced by the opinions of people who are already using a product. And that’s the main reason video testimonials work. Oliver Hume featured a few happy customers to share their experiences in front of a camera.

    They discussed their situations and how they came across Oliver Hume’s product. What it was like implementing it, and the results they got.

    Viewers can quickly identify themselves with the customers inside the video and relate to them. In turn, they can quickly see how the product is valuable and make their minds up about it.

    7. Temple & Webster

    Product Video Type: TV Commercial

    What Makes It Stand Out: Temple & Webster created a fun 30-second commercial showing the value of their products. The minimal video shows why you need Temple & Webster’s products and how you can get them.

    In today’s marketing arena, your ability to create short, fun, and relatable marketing materials helps you tackle your opponents. It lets you win the hearts of the fans, the potential customers, if you will. So, Temple & Webster’s product video is spot-on.

    8. NetworkRMIT

    Product Video Type: Explainer Video

    What Makes It Stand Out: How do you create a simple product that educates your audience on what your product is all about and its benefits? NetworkRMIT has a compelling product video you can learn from.

    NetworkRMIT is a digital community space where alums can chat, discuss jobs and essential matters, and have fun. They’ve created an animated explainer video that paints every single point they are making inside the video.

    They anticipate all potential questions viewers might have and answer them upfront.

    9. .CO

    Product Video Type: Testimonial Video Content

    What Makes It Stand Out: Have you ever encountered a website that ends with the .co domain name? Well, that’s .CO at work. The company has brought together its customers worldwide to share their stories with the company in a compact 120-second product video.

    You can easily see through the video that the company is making a strong statement about bringing value to a global audience and in all possible business niches.

    10. Etsy

    Product Video Type: Explainer, Overview Video

    What Makes It Stand Out: It is hands-down one of the most straightforward marketing videos on this list. It nails its purpose perfectly, using a combination of typography animation, live-action, and product UI clips.

    It rapidly introduces the product, answers all the fundamental questions someone might have about the product, encourages them to use it, and walks them through how to get started.

    11. Cascade

    Product Video Type: Explainer Video

    What Makes It Stand Out: Do you want to learn to strike viewers’ curiosity and reel them into your own video? Cascade’s video is the perfect example to learn from.

    The video starts with a fun scene piques the viewer’s attention and engagement. Not long after, they rapidly introduce the tool in the narrative and briefly overview its unique features.

    12. LifeSmart Cololight

    Product Video Type: Unboxing Video Content

    What Makes It Stand Out: Product unboxing is all about making the product attractive and building excitement. You shouldn’t rush the video or shoot it loosely.

    You should ensure powerful clips with dramatic effects that leave the audience wanting to see more.

    Also, it would help if you mixed up the clips using close-ups and distant shots. Break the product into pieces or key features, highlight each part, and show what the final product looks like, just like the video teaches us.

    13. IKEA Place

    Product Video Type: Demo Video

    Have you ever looked at a place and wondered how some furniture would fit in it? Well, you no longer have to wonder. The IKEA Place allows customers to view IKEA products in an augmented reality app.

    It helps users see how the furniture fits in their homes before they purchase it.

    The video explains exactly what the App is and displays different homes of all sizes and shapes in various places. It also incorporates step-by-step walkthroughs of how to use the App, which makes it accessible to the general audience.

    14. Glossier

    Product Video Type: Demo Video

    What Makes It Stand Out: If you want to create videos highlighting your brand’s products for your marketing campaigns, Glossier has a great video strategy to help leverage your marketing campaigns.

    One reason this product video example sticks out is that it is composed of beautiful product displays and creative clips.

    They also chose excellent background music that aligns with the video’s look and feel. They kept color changes minimal and ensured everything they put inside the video was aligned with their brand.

    15. Airtable

    Product Video Type: App Video

    What Makes It Stand Out: Task management tools often have many features, and it’s hard for marketers to get to the bedrock of their product’s value and speak it correctly. But Airtable has a way of saving the day.

    The company chose only one group of its target audience and the video features for them as part of its video strategy. They considered the audience’s needs and positioned the video to project how Airtable helps them.

    We can’t help but notice the fluidity of the video, the product videography, and how it adds to the feel you get about the App.

    While they talk about the main features and walk you through how to use them, you can easily pick up on some nifty features, like the drag-and-drop.

    16. Xiaomi Mijia

    Product Video Type: Commercial Video Marketing

    What Makes It Stand Out: When it comes to commercial videos, you don’t have to do much; always think short and beautiful, that’s it.

    Xiaomi Mijia is an intelligent ecosystem of innovative products controlled from one place, making our lives easier and more seamless.

    Their 45-second-long commercial video does nothing else but present the products in the best light and show them working in lifestyle situations.

    17. Pressplay

    Product Video Type: Commercial Video Marketing

    What Makes It Stand Out: A story-driven product video that shares the experience of a protagonist viewers can relate to always works. Pressplay’s product video is a great example of this.

    They gave viewers a character struggling with regular products until Pressplay came along. It helps viewers identify with the character’s problems and see the value they can get from the product.

    Pressplay also ensures good video quality and creative product shots that give viewers a glimpse of the product’s appearance in sheer size.

    18. UberEats

    Product Video Type: Overview, Explainer Video

    What Makes It Stand Out: This quick animation video rapidly sums up everything users should expect from the App.

    Better, they leveraged their understanding of their target audience, restaurant managers, to share tips on how to make sense of the data the tool provides. They also offer targeted insights they can use to take specific actions based on that data.

    So, they don’t just urge you to download or use their App; they show you what it can do for you and how to use the data to grow your business.

    19. Toggl Track

    Product Video Type: App Video

    What Makes It Stand Out: One of the best ways to highlight the value of your product is to show the hardship your audience faced doing things without it.

    Even better, if you can highlight how doing things in such a way costs your target audience, you will quickly get them to buy into your product, just what the Toggle brand created.

    Their video shows how you were doing things before and what is wrong. Then, they introduce their product as the perfect solution. They topped it with a few animations to portray the product’s UI while giving a quick overview of what it does and ended with a simple CTA. Simple and easy.

    20. Kelty Asher

    Product Video Type: Unboxing, Demo Video

    What Makes It Stand Out: For their Asher product range, Kelty used a classic approach to making a video for a physical product.

    The actor who starred in the video brings out the product, shows its different features while explaining how each is useful, how they all come together to form the actual product and ends with a clear call to action.

    This type of video helps viewers quickly figure out what the product can do for them and how they can use it.

    21. Hydragun

    Product Video Type: Demo, Explainer Video

    What Makes It Stand Out: Hydragun’s product video starts by igniting the target audience’s pain points. It is excellent for capturing their attention and hooking them with the video. Then, they bring it home by introducing their product.

    This video is a great example of the show-and-tell marketing approach. Viewers can see the product being used and the impact on the user in real time.

    They even consider every pain point that customers might have and address them upfront. They also mention a few of the unique perks of the product to help differentiate it from the competition.

    22. Comfortworks

    Product Video Type: Explainer, Brand Story

    What Makes It Stand Out: Storytelling is a powerful tool in general psychology and marketing. Comforworks’ is a classic example of how one video can affect your marketing strategy.

    With the right and well-articulated story, you can catch people’s attention and get them to watch your video all the way through.

    Comforworks scripted its service into a beautiful story with powerful visuals showcasing the company’s different sofa cover colors for home improvement. Interestingly, they do so in real-life settings so viewers can easily relate to and imagine the results they can get.

    Main Types Of Product Videos


    Explainers are classic product videos widespread across all industries and business verticals.

    An explainer video lets you visually explain what your product is, what it does, and who it is intended to—and potentially break down the product’s benefits for the potential buyers to get from adopting it.

    Explainer videos work great for any product type. Usually, they aim to get the viewers to learn more about your product, create better product knowledge and experience, and push for integration.

    They can help you spread the word about your product or company and win more business.

    Find an estimate for your video project in minutes.
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    Product Demo Videos

    The best product demo videos mainly come to mind when marketers discuss product videos. A demo video aims to help show your product in action. It works in collaboration with your other marketing materials and generally constitutes a vital material when it comes to convincing the general public about the value of your product.

    The best product demo videos showcase the product in a real-life situation to help viewers envision a lifestyle with it. Or, if it is a digital product or software, you’ll have to choose specific use cases and adequately demonstrate how your product nails them.

    Ultimately, the video marketing goal is to prove value by showing what your product can do and how it impacts the lives of those who use it in a product launch. As you can tell, these product demo videos can be used in product launches as part of marketing campaigns, and their unique style can help increase sales.


    Product videos necessarily have to be all about your product; social proof can be a great addition to marketing campaigns. A video with happy customers sharing the value they’ve gained from using your product is just as powerful, and that’s what testimonial videos are all about.

    Today’s buyers mostly rely on other people’s opinions about a product to make their minds up. They want to know if the product has already helped someone with their exact needs and pain points—and that’s why testimonials from your customers work so well.

    Creating a testimonial video for your landing page allows you to build trust and boost credibility for your product. Having such materials in your video strategy gives you a better chance of getting them to consider your product.


    A product unboxing video is a simple video featuring a person unboxing a product from its packaging as part of video marketing. It is primarily practical when you want to give your target audience an excellent first impression of your product and build excitement.

    It can be one of the best product video examples for your product launch or if you are trying to market your product with a focus on its visual appeal or sleekness. You can provide live-action footage so new customers can get a clear picture of products.

    For the best results, show how the product’s features work and the value users or customers can get from them. Also, take close-ups and far-off shots to provide a clear and life-like view of the product as the product represents the brand.


    Commercials are short (mostly 30-45 second) ad videos for a TV advertisement.

    Most of the time, TV advertising aims to present a company’s product or service to create a desire in the viewer and reinforce their brand image to the general public.

    A single TV commercial, especially one featuring an animated product video, can boost a company’s brand awareness and reputation.

    App Walkthroughs

    App videos are compelling when launching a new app or marketing a complex or technical software product. It walks viewers through the important features you seek to reduce complexity and increase understanding of your App and its use cases.

    You can think of app videos as overview videos for your application, its different features, and everything it does. They mainly showcase the App’s user interface, the ins and outs, various functionalities, and overall performance.

    The goal of your own video is to introduce the App and describe how it serves its different use cases and provides value to users.

    How to Create the Best Product Videos

    • Conceptualize: Start with a clear concept that aligns with your brand and product message.
    • Storyboard: Develop a storyboard to outline the video’s flow and key scenes.
    • Script Writing: Craft a concise script focusing on product features and benefits.
    • Gather Equipment: Arrange necessary equipment like cameras, lighting, and microphones.
    • Set Design: Prepare the shooting location, ensuring it complements the product.
    • Shoot the Video: Capture the footage, focusing on lighting and composition.
    • Sound Design: Add voice-overs, upbeat music, and sound effects to enhance the video.
    • Edit: Use editing software for cutting, sequencing, and adding graphics.
    • Color Grading: Adjust colors for visual appeal and consistency.
    • Review and Revise: Evaluate the video, making revisions for optimal impact.

    Ready to elevate your product’s appeal with the best product demo videos? Let our team of experts guide you through the creative process of creating your own video, from initial concept to final edit.

    Don’t miss this opportunity to transform your product presentation. Use our VidiFit Quiz to get started!


    How long should a product marketing video be? 

    The ideal length of a product marketing video depends on its purpose and platform. In general, shorter videos (30 seconds to 2 minutes) work well for social media and websites, while longer videos (2 to 5 minutes) are suitable for in-depth product explanations.

    Animated video can grab attention as it is more engaging and fun to watch. Product demos over 5 minutes may not resonate when originally published on the landing page or product pages.

    What makes a compelling product video? 

    Compelling product videos should have a clear message, high-quality visuals, concise scripting, engaging storytelling, and a solid call to action. It should address the viewer’s pain points and demonstrate how the product solves them.

    Do I need professional equipment to create a product video?

    While you can create decent product videos on a budget using smartphone cameras and video editing software, it’s worth considering the benefits of professional equipment.

    Vidico, with its expertise and state-of-the-art tools, can take your own video to the next level. Explore the possibilities with Vidico and experience the difference in quality. Use our VidiFit Quiz and get transparent pricing in 90 seconds.

    Let Vidico Create Your First Product Demo Video For You

    The product video examples above remind us that every product is unique, and companies offer value differently. Also, when creating product videos, align your video with your product and brand personality.

    Find a product demo video company to be your creative partner in crafting exceptional product videos. Vidico’s expert team of marketers and videographers boasts a wealth of experience and is ready to bring your vision to life.

    Join the ranks of industry leaders like Amazon, Spotify, Nokia, Etsy, and many others who have trusted us with their video needs.

    Got an idea for a superb product video? Let’s discuss it

    Want to know how much creating a product video will cost you? Use our video product cost estimator for free! 

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