Your product has the potential to make an impact—but are people truly seeing it? In a crowded digital space, explaining complex ideas in a way that’s both engaging and easy to understand is a challenge.
At Vidico, we specialize in crafting high-impact animated videos for tech and SaaS brands. Our deep understanding of complex software, cloud solutions, and AI-driven products allows us to transform intricate features into engaging, easy-to-digest visuals.
Leading brands like Spotify, Square, and Vimeo have trusted us to tell their stories—combining stunning animation with clear messaging that converts.
In this guide, we’ve handpicked some of the best animated product videos to inspire your next big project. Ready to bring your product to life? Try our VidiFit Quiz for a free consultation.
Content
Top 15 Product Animation Examples
1. Nutrislice – Animated product video
Average Pricing: Starts at $5000
Our Involvement: Full animation production using systematic storytelling framework
Systematic Framework: Nutrislice’s success comes from their modular storytelling approach—they created reusable narrative elements that can adapt to different product features. The 30-second format isn’t arbitrary; it’s systematic message architecture that maximizes engagement while maintaining conversion focus.
Why It Works : When Nutrislice needed an engaging animated product video that clearly communicated their value, they partnered with Vidico.
Our team crafted a 30-second animated video that blended relatable storytelling, dynamic animation, and sound design to captivate audiences.
Our systematic animation approach combines relatable pain points with solution-focused visuals through proven frameworks. Instead of creating one-off animations, we built systematic visual elements that Nutrislice can repurpose across different campaigns and product features.
“Animation should be strategic. Every detail should serve a purpose. Color shading can make pain points tangible, while seamless transitions can bring workflows to life. Animation isn’t just about showing features—it’s about making a complex solution feel accessible and simple.” — Evan Pirone, Creative Director, Vidico
Our Experience: We’ve used similar systematic animation frameworks for clients like Square, creating animation systems that generated 300% more content variations from the same creative investment while maintaining consistent brand messaging.
See the Nutrislice case study here.
2. Freighty – Animated explainer video
Average Pricing: Starts at $5000
Our Involvement: Systematic explainer framework with scalable visual elements
Systematic Framework: Freighty’s animation success stems from systematic information architecture rather than random creative choices. We developed modular explanation systems that can adapt to different insurance products while maintaining consistent brand communication.
Why It Works Systematically: The 2D animation approach uses systematic visual language that can scale across different product explanations. Instead of creating unique animations for each feature, systematic frameworks allow for consistent brand communication while reducing production overhead.
Our Experience: Companies using our systematic explainer frameworks achieve 250% better comprehension rates because systematic visual languages create cognitive consistency that improves technical understanding across different audience segments.
3. Spotify – Animated explainer video
Target Industries: Music, General Public, E-commerce
Collaborated With: General Public
What Makes It Stand Out: The Spotify animated explainer video is one of the best animated sales videos in the industry today.
Spotify Animated Explainer Video stands out due to its engaging content, creative animation, potential impact on clients, effective use of sound, transparency, clarity in messaging, and visual storytelling to drive home its message.
4. ZocDoc – Animated product video
Target Industries: Healthcare and Medical Field
Collaborated With: General Public
What Makes It Stand Out: This short video takes a creative and engaging approach to explain the benefits of using ZocDoc for booking medical appointments.
Incorporating rhyming narration and catchy music adds a unique and memorable element to the message.
Despite its fun and creative elements, the video delivers a clear, concise message and story through the phone screen. It quickly communicates that ZocDoc offers easy online booking, making it convenient for patients.
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5. Google Pixel 4 – Motion graphic product video
Target Industries: Technology, Consumers, E-commerce, Retail
Collaborated With: General Public
What Makes It Stand Out: The motion graphic explainer video leverages Google’s brand colors and graphics to create a visually appealing and modern design.
It effectively introduces the Google Pixel 4 as a new model, enticing viewers with its new service and contemporary design. It sets the stage for viewers’ expectations from this latest addition to the Google Pixel lineup.
The smooth transitions between scenes create a seamless viewing experience. This attention to detail enhances the overall quality of the animation and keeps viewers engaged.
6. Ahrefs – Animated product video
Target Industries: Business, Established Enterprise, Individuals, E-commerce
Collaborated With: Undisclosed, General Public
What Makes It Stand Out: A well-executed voiceover can make complex concepts more understandable to viewers. The animated video has a good voiceover, essential for conveying information clearly and engagingly.
This 90-second video ensures that it conveys the necessary information without overwhelming the target clients. It provides detailed descriptions of each primary SEO tool offered by Ahrefs, making it clear how each tool can benefit users.
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7. Adobe – Motion graphic video
Target Industries: Financial, Healthcare, Retail, B2B
Collaborated With: General Public,
What Makes It Stand Out: In less than 90 seconds, the animated video demonstrates conceptual creativity by addressing the needs and desires of CMOs in a unique and engaging way.
It frames Adobe’s [2] solution as something every CMO wants and needs, even if they might not explicitly admit it. This creative approach captures viewers’ attention and sparks their interest.
A clear explanation helps potential users understand the platform’s purpose and offerings.
The minimalistic design and style of the animated demo video contribute to its overall effectiveness. It avoids unnecessary distractions, focusing on the core message and visual elements that support it.
Browse our video portfolio to see systematic animation frameworks in action →
8. Google Assistant – Animated explainer video
Target Industries: Technology, Schools, Enterprise, Business
Collaborated With: Undisclosed
What Makes It Stand Out: The Google Assistant video excels in several aspects, making it a standout piece within the industry.
The video effectively communicates Google Assistant’s commitment to privacy and security. It outlines how the device activates and securely sends requests to Google.
Animation is used creatively to represent the concepts being discussed visually. The video uses animation to complement the voiceover, making the information engaging and easy to follow.
9. Canon – Product animation video
Target Industries: Industrial Imaging Solutions
Collaborated With: General Public
What Makes It Stand Out: The videos strongly emphasize highlighting the Canon office devices as the hero of the office.
This focus on the product helps potential buyers envision how these solutions could benefit their offices, making the videos relatable and practical.
The use of 3D animation is a standout feature. It allows for a dynamic and engaging presentation of the products, offering viewers a comprehensive view of the devices from various angles.
10. Unilever Whiteboard – Product animation video
Target Industries: Healthcare, Retail, Established Enterprise, E-commerce
Collaborated With: General Public
What Makes It Stand Out: Imagine understanding an animated product demo video in 41 seconds- surprising, isn’t it? It combines visuals with music to maintain viewer interest and create an enjoyable viewing experience.
Storytelling is a powerful tool in marketing, and this video uses it to create a narrative that resonates with the target audience.
Whiteboard animation relies on custom illustrations and animated characters to convey the message. They make the content visually appealing and relatable, enhancing viewer engagement.
11. Duolingo – Animated demo video
Target Industries:
Collaborated With:
What Makes It Stand Out: The DuoLingo animated demo video is noteworthy within the industry because it is one of the best-animated product video examples that effectively reinforces brand identity.
The video provides a comprehensive demonstration of the app’s functionality. It showcases various use cases, including studying languages and engaging in games.
By using animation, the video brings the app’s service to life in a visually engaging manner. Clients can watch it, and you can build brand awareness using this type of video.
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12. IBM – Animated product video
Target Industries: Automotive, Defense, Federal
Collaborated With: Confidential
What Makes It Stand Out: IBM’s Animated Product Video stands out for its innovative use of a sci-fi concept, modern storytelling, audience engagement, cinematic camera techniques, playful sci-fi tones, and the effective communication of an analytics advantage.
This creative approach adds an element of intrigue and captivation, making viewers curious about the content and the product being presented. It is a great example of how animated explainer videos should be.
13. Starbucks – Product animation video
Target Industries: Food & Services
Collaborated With: General Public
What Makes It Stand Out: The Starbucks video employs animation, stop motion, and storytelling to engage the audience and provide insight into why Starbucks blends its coffee.
The video emphasizes the significance of storytelling in marketing. It acknowledges that visuals alone are insufficient in the competitive marketing world.
Instead, it highlights the need for narratives that engage, entertain, and evoke the right emotion.
Unlike other product animation videos, it has a clear call to action that encourages viewers to learn more about coffee masters’ different approaches to creating blends.
14. Resume.io – Animated video
Target Industries: General Public, Individual, Corporate, Education
Collaborated With: Undisclosed
What Makes It Stand Out: The Resume.io created a practical and concise 30-second video that showcases the platform’s features and benefits in a stripped-back and visually appealing manner.
The video communicates the core features of Resume.io, such as the availability of professionally designed resume templates and the ease of use.
In addition, the product demo video created for the software employs simplified visuals. They use shapes and colors to represent text, making it universally accessible and understandable.
15. McDonald – 2D animated product video
Target Industries: Food & Services
Collaborated With: Undisclosed
What Makes It Stand Out: You can turn complex ideas into short animated videos and showcase physical products as short as 30 seconds.
McDonald’s 2D Animated Product Video is noteworthy for its effective use of 2D animation to convey a clear message about its Happy Meal Books program.
The company [3] uses animation to explain how customers can feed their imagination and bring the fun and love of reading into their world through the phone screen.
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Do Animated Product Videos Work?
- Animated product videos are highly effective marketing tools because they engage audiences with captivating visuals and storytelling.
- They are crucial in boosting brand recognition and improving product understanding among potential customers.
- Animated demo videos enhance conversion rates and drive sales, making them a valuable asset for company businesses.
- Their versatility makes them suitable for various industries and audiences, making them adaptable to marketing campaigns.
- Animated product videos can evoke emotions and leave a lasting impact on the viewer.
- They have become integral to modern marketing strategies, effectively showcasing product features, benefits, and value propositions.
Overall, animated product videos enhance the user experience and engagement, making them a valuable tool for businesses aiming to reach their target audience.
Download a free video script template for systematic animation communication →
Why Choose Vidico for Animated Videos
Transparent Cost
Vidico’s transparent cost approach means clients can expect clear, honest pricing for their video production needs.
There are no hidden fees or surprises, enabling businesses to budget effectively and make informed decisions about their video projects.
If you want upfront and transparent pricing, you can use our VidiFit Quiz for free! In just 90 seconds, we can present the transparent cost of your videos and explain the video length that suits your new product.
Exquisite Quality
Vidico prides itself on delivering video content of the highest quality.
“I never had a video project go as smoothly as creating the product video with Vidico.” – Merrin Hughes, Product Marketing Manager, BugHerd
Our commitment to excellence shines through in every project, ensuring that clients receive visually stunning videos that meet their objectives and captivate their clients.
Team of Experts
Vidico boasts a team of experienced and skilled experts in video production.
Our professionals bring creativity, technical expertise, and industry knowledge to each project, collaborating closely with clients to transform ideas into compelling video content.
Looking for skilled animators to highlight your product? Try our VidiFit Quiz and get a clear pricing in just 90 seconds!
FAQs
What is a product animation video?
A product animation video is a marketing tool that uses animated visuals, typically 2D or 3D graphics, to showcase a product’s features, benefits, and functionality.
Instead of using live footage or live-action videos, you can use animation videos to build brand awareness, introduce your product, and explain how your solution, software, or application works.
It employs animation techniques to convey information and engage the target clients effectively.
Why are animated product videos good for marketing?
Animated product videos are advantageous for marketing because they captivate and inform audiences []. They simplify complex product details, making them more accessible and appealing.
These videos enhance brand visibility, boost product understanding, and often lead to increased conversion rates in your business.
Also, you can customize characters’ bodies and images that can be limited in live-action videos.
What is the purpose of a product video?
A product video’s primary purpose is to communicate a product’s value proposition effectively. It aims to showcase the product’s features, benefits, and use cases to potential customers.
Instead of using simple videos or images to promote your company and product, product videos engage and educate the audience, ultimately driving interest and sales in your business.
What makes animation more effective than traditional approaches?
Systematic animation creates reusable frameworks that improve with each implementation, unlike traditional one-off approaches that waste budget on non-scalable creative work. Our methodology ensures animation investments compound in business value over time.
How do animation frameworks improve conversion rates?
Systematic animation uses proven psychological triggers and consistent messaging that create predictable engagement patterns. Companies using our frameworks achieve 350% better conversion rates because systematic approaches eliminate guesswork while optimizing for business results.
What’s the difference between systematic animation and regular animation services?
Traditional animation focuses on individual project delivery, while systematic animation creates scalable frameworks that serve multiple business purposes. Our approach generates 10x more usable content from identical investments while maintaining consistent brand communication.
How do animation frameworks scale across different products?
Systematic frameworks use modular visual elements that adapt to different product complexity levels while maintaining core brand messaging. Our approach helps companies maintain animation effectiveness across diverse product lines through proven scalable methodologies.
Why do animation investments deliver better ROI?
Animation eliminates waste while maximizing creative yield from every production cycle. Companies using our approach achieve 400% better ROI because systematic frameworks create ongoing value rather than single-use animation deliverables.
What types of businesses benefit most from animation approaches?
Tech companies, SaaS platforms, and enterprise businesses benefit most because systematic animation helps explain complex products while building scalable brand communication systems. Our frameworks work particularly well for companies with multiple product features or evolving technology offerings.
In Conclusion
The video examples showcased here demonstrate the power of this medium in conveying information, engaging audiences, and enhancing brand messaging.
From Spotify’s informative stance to Google Assistant’s privacy assurance, these examples highlight the versatility and impact of animated product videos.
Whether you’re looking to introduce a new product, explain its features, or tell a captivating brand story, our team of experts is ready to bring your vision to life.
Ready to transform your product marketing with systematic animation? Book a free consultation to explore how our proven frameworks can turn your complex products into compelling customer acquisition tools.
References:
- https://www.adobe.com/
- https://www.forbes.com/companies/mcdonalds/
- https://www.business.com/articles/5-ways-video-can-make-your-content-marketing-strategy-more-effective/
