Ecommerce product videos should be attention-grabbing. Without it, it’s like trying to start a conversation in a crowded room, but no one is paying attention because your voice gets lost in the noise.
But with captivating visuals and engaging storytelling, eCommerce video ads can draw viewers in and keep them glued to the screen.
For marketing leaders at ecommerce brands, the challenge is clear: creating videos that not only look great but actually drive conversions and ROI. After producing 1,200+ videos for leading brands, we’ve identified the elements that separate high-performing content from expensive disappointments.
Here are the best video ads with captivating visuals, compelling storytelling, and immersive experiences that elevate their brand and boost sales like never before.
Content
10 Engaging Ecommerce Video Ads Examples to Learn From
1. Comfortworks: Vidico x Comfortworks
Video Type: Brand Video
What Makes It Stand Out: If you sell a service online, four components will make a video ad successful for your company. First thing, show your audience what you do. Second, show them you do it. Third, you let them see the outcome. Fourth, let them know how they can find you. Comfortworks’ video ad does this very well.
“At Vidico, we don’t just create videos—we craft strategies. Our product videos are built on clear, engaging narratives that turn complex features into compelling benefits, ensuring your audience connects with your message and takes action.”
The company helps its customers design and rejuvenate their sofas. It’s a one-minute video that showcases its simplistic approach to what the company does and highlights everything clients can expect from it and the results they’ll get.
2. Temple and Webster: Vidico x Temple & Webster
Video Type: TVC Campaign
What Makes It Stand Out: Any video ad that lasts less than 45 seconds is fun and properly gets the point across is a winner. Temple & Webster’s ad video is an excellent example of this. The video showcases a fun scene that strikes curiosity and keeps viewers watching.
Unlike other eCommerce brands, it provided a visual appeal of its products installed. Then it used the few seconds left to show its fast delivery capability and the many products it offers. The video ends with a clear call to action, asking viewers to visit the company’s website or product pages. It’s all simple but effective.
Want to see how leading ecommerce brands are maximizing their video marketing ROI? Check out our 10x Creative Process to discover the methodology behind our results-driven approach.
3. Bailey Nelson: Vidico x Bailey Nelson
Video Type: Brand Video
What Makes It Stand Out: Bailey Nelson’s video comes a bit longer than the average on this list, but don’t let this sway you—every extra second was worth it. The video showcases creative, amusing, and highly convincing content, making it a unique marketing asset for the company.
They use storytelling to help portray a lifestyle context for viewers, and the multiple scenes make the explainer video relatable and enjoyable. By scrolling online, viewers will know what’s wrong with legacy and competing products and explain how their offering improves them.
They also highlight the unique value of their product and how it benefits users more than what competitors offer. At the end of the video, they stress their brand’s mission, which can entice potential customers to buy.
4. Dollar Shave Club: Our Blades Are F***ing Great
Video Type: Commercial
What Makes It Stand Out: The Dollar Shave Club e-commerce video ad is iconic, and chances are that you’ve seen it. As of this writing, the video has 27 million views on YouTube and is still counting.
The marketing video went viral for a few reasons: a) it’s simple, b) it’s fun to watch, and c) it shows the product’s value.
In this 90-second video, the video stars the company’s CEO, Michael Dubin, and tells the viewers why they need to ditch the competition and buy from them.
He describes how their product cuts on useless materials and only features what the customer will need—and how this helps them achieve what they need from the product. He also touches on the company’s social endeavors, which makes most people relate to the brand.
Comment ‘hook me up’ on our LinkedIn post to receive our exclusive collection of 100+ Winning Hooks proven to capture ecommerce audience attention.
5. Kelty: Kelty Linger Side Table
Video Type: Product Video
What Makes It Stand Out: The Kelty Linger side table video ad is about simplicity, and the actor seems calm and cheerful. The video explains what the product is, how to install it, and the benefits users will get—all in less than a minute.
The video showcases every aspect of the product, right down to the materials that make it up. They’ve taken close-up videos that make it easy to show the product’s nuts and bolts. You’ll also notice that they emphasize each product feature’s unique value.
6. Koala: Koala – Never Uncomfortable
Video Type: Product Overview
What Makes It Stand Out: Koala is one of Australia’s leading home furniture companies. They make it their mission to create pieces of furniture that outperform competing brands for being more comfortable, and their video ad is all about making that point. In other words, they created the video ad around the unique selling point they’re focused on.
The video was fun for anyone to enjoy. It showed the difference between Koala products and average furniture products. The video featured all their products and how each improved upon the regular version. They also featured some awards and quality recognitions they’ve gotten over the years to convince their target audience.
Explore our case studies to see real examples of our results-driven methodology in action.
7. Training Mask: All New Training Mask 3.0
Video Type: Brand Video
What Makes It Stand Out:
The Training Mask 3.0 video made our list because it is a perfect example of showing a product in action for a specific audience.
Sometimes, you don’t need to write a powerful script to make a case for your product and its utility; you just need to show it in action—and the Training Mask company has done that very well in this video.
The video blends the right settings and people, and they’ve carefully chosen background music to create a sports-like atmosphere. In conclusion, they understand that it is a niche product and created a video that truly indicates their target audience.
8. Glossier: Glossier
Video Type: Product Video
What Makes It Stand Out: Glossier created an e-commerce video ad for its online store. The video does not go deep or focus on any specific product, but it does get the point across, given its purpose (showcasing Glossier’s different products). The video features every single product Glossier sells and lines them up per category. It uses fashion photography alongside motion graphics that results in a unique look.
The company also leverages its target audience’s inherent need to feel good about themselves. They overlay a few texts that empower and encourage their target customers to buy. They also added reviews from top (both) niche and non-niche relevant sites.
9. The Oodie
Video Type: Brand Video
What Makes It Stand Out: The Oodie video ad is fun and compelling. The Oodie is an oversized, wearable blanket. One of its creators introduces and describes the product using humor to explain how it is made and its unique benefits. He even breaks up the video to focus on more than just the product and adds some funny scenes.
The video also outlines some of the benefits of buying the product and buying from the brand. They also use storytelling to depict a few situations that might prevent buyers from buying and address their objections upfront. All of these come together to make a strong case for the product.
Watch the Scaling B2B Creative Masterclass for expert insights into creative operations.
10. Square: Square Photo Studio
Video Type: Brand Video
What Makes It Stand Out: The Square Photo Studio is a Square service designed to help sellers sell more. Put simply, it helps you take amazing pictures of your product to improve your product listings and drive more sales.
Their 47-second ad for the eCommerce business gets their point across efficiently and effectively.
The video outlines the company’s different tools to create amazing photos for its clients. They share everything you can expect from their service and how it ties up to your e-commerce sales.
3 Reasons Why You Need to Create Ecommerce Video Ads
1. Your clients watch ecommerce video ads to make decisions about your product.
According to a survey, 72% of customers say they would rather learn about a product or service through video. Besides, watching product videos to make decisions about products is ingrained in modern-day buyers.
Social platforms like TikTok, Facebook, Instagram, and YouTube have become today’s consumers’ go-to sources for information and opinions about products before making buying decisions.
“Vidico consistently delivers high-quality results—quickly, reliably, and at a fair price. They truly understand our business and go the extra mile to ensure our partnership is both effective and enjoyable. Whether it’s creating a unique visual identity or producing sizzles, Vidico has helped us hit key business goals and elevate our efforts.” – Jennah Blau, Global Head of Publisher Development at TikTok
Not only will using ads allow you to showcase your product and be where your shoppers are, but it will also ensure that you offer relevant content consistent with your market and its customers, increasing brand recognition and sales.
2. Ecommerce video ads make you gain trust and credibility.
Videos use vocal and visual cues to convey product information in a way that other content types cannot.
It means that your customer will see actual people using or talking about your product rather than just reading written words or sifting through still product photos. This helps them enjoy a brick-and-mortar store-like experience, and they’ll trust you more.
It also adds a certain human feel to your marketing strategy as a cherry on top. Your customers can see the people behind the products they’re interested in, and it humanizes your brand, and viewers will trust and relate to you better.
3. Ecommerce video ads convert better.
Creating eCommerce video ads will allow you to demonstrate how your product looks in real life in a way that photos and written words can’t. You can highlight your product’s different parts or components and tell the audience how they function and their unique benefits, which can easily convince them to buy.
Also, viewers will have a much better experience and knowledge of your product, which will help create unique and better impressions about your product and brand. On top of that, videos facilitate storytelling. You can take your product and put it in a context so that your audience can envision it impacting their lives, and they’ll relate better. That’s why video is known as a powerful conversion tool.
Not surprisingly, according to HubSpot, 94% of marketers agree that videos have made their products and services more understandable to users. Furthermore, in the same HubSpot survey, 86% of marketers say videos are an effective lead-generation tool, and 81% believe that videos drive sales. Picjam.ai also found similar results
Get your free video marketing plan tailored to your funnel and business goals.
What Types of eCommerce Videos To Create for Ads
Product Videos
eCommerce Product videos are the most common type of e-commerce video ad. Product highlight videos allow you to present your product’s main features and benefits concisely and informally.
In a product demo, the viewers can see, for example, what your product looks like in detail and how it is composed. You can create a short video showing different product features on a solid-colored background.
You can mix your shots by taking close-ups and distant shots to be more effective. If necessary, you can also use animated graphics on your product videos to highlight your features and body parts.
Lifestyle Videos
Lifestyle videos show a product used by its target audience. The clip will highlight the product’s features and benefits, and it helps viewers envision themselves enjoying the perks of your product—which can lead them to buy.
Explainer Videos
You can use explainer videos to tell your audience what your product is about, what it does, and why they might be interested in buying it. Record yourself (or your team) explaining the concepts.
“An exceptional explainer video isn’t just a one-time asset—it’s the foundation of a broader strategy. By aligning the narrative with your brand’s goals, we ensure the content can be repurposed across multiple channels, amplifying its reach and ROI. This is how we help our clients maximize the value of every production.”— Evan Pirone, CoFounder and Creative Director, Vidico
Alternatively, you could use animated graphics in your promotional videos to bring your ideas to life and help people better understand your product.
Unboxing Videos
The unboxing video means showing your product in its package and recording it while unboxing it. Unboxing videos are especially effective when the aesthetics of your product, both the item itself and the packaging, are truly important to your prospects.
Unboxing and using these products for the first time are generally enjoyable for users—that’s why this unboxing video is important.
Comparison Video
In comparison videos, you demonstrate how your product is more effective than the average product on the market in solving your audience’s problem. It may be interesting to discuss price differences or the consequences of using them.
It’s also good to highlight your product’s unique features and pain points that other products don’t address. In comparison videos, You can also identify unnecessary features in their products and tell how yours is simple.
Customer Testimonial Videos
Customer testimonials feature your happy customers narrating their experiences with your products.
In customer testimonial videos, you can easily demonstrate how effective the products you sell are and show that the marketing claims in your materials are valid.
How-to or Demo Videos
Product demo videos help you show your target audience how to use your product.
These marketing videos can use different social media platforms to show the new collection, its key features, how the product works, and what customers can gain from it.
View Vidico’s case studies and see how we’ve helped brands like TikTok and Airtable scale their content.
Ecommerce Video Ads Tips
The best ecommerce videos are always short.
As you can see, the average duration of the videos on this list is counted in seconds. There is no need to create long video product ads.
If you create long ad videos, your customers will get bored and drop out of your product video before it’s finished. Keep your videos between 30 and 90 seconds; that’s the sweet spot.
The best ecommerce videos are always fun.
Simply because you’re doing online business doesn’t mean you have to keep a straight face and create “an all-serious” video. Incorporate some background music and humor so the viewers’ attention span will lengthen.
Making your product video fun will make it more enjoyable for your customers and more effective for your bottom line.
The best ecommerce videos are always relatable.
Even the most prominent product can only be helpful in a context. That’s why you need to leverage storytelling when creating your brand’s product video.
Also, your customers better relate to stories than simple product descriptions. You can use storytelling to show potential buyers what they could get from your product and how it will improve them.
The best ecommerce videos talk about benefits, not just product features.
They not only tell you about the product’s features and benefits on the table but also how they all come together into the table you need and what the table can do for you.
A product feature is only necessary to the extent that it benefits your audience. If it doesn’t add any value to your brand, it’s best not to mention it.
Talk to an expert and explore the right approach for your next campaign.
The best ecommerce videos add personality to your brand.
The unique approach to the compelling video of Oodie, Koala, Dollar Shave Club, Bailey Nelson, and all the other companies makes them unique in the eyes of their target audience.
They all find a unique way to be fun, share product information, and try to improve on the competition. These elements give viewers a unique perception of their brand and company.
The best ecommerce videos have a clear call to action.
Ecommerce video ads should have a clear call to action. Creating a video ad by adding a call to action that redirects viewers to your online store or website is only possible.
The next step for your viewers and customers to purchase from you is the call to action. So, it is an undetachable component.
Why Work With Vidico
Expertise in Video Ad
At Vidico, we produce high-quality, engaging video content tailored to various industries. Our deep understanding of storytelling and visual communication ensures that each project effectively captures the essence of our client’s brands and resonates with their target audiences.
Experience
With years of hands-on experience in the field, Vidico has amassed a proven track record of delivering successful E-commerce advertising campaigns. Our seasoned team leverages their expertise and insights to navigate projects precisely, consistently achieving exceptional results for our clients.
Transparent Pricing
We believe in transparency and honesty in all aspects of our business, including pricing. That’s why we offer free estimates.
There are no hidden fees or surprises with us – just straightforward pricing and exceptional value for our ecommerce video ad service.
Also read: Banner Advertisement Examples That Work
FAQs
What are ecommerce video ads?
Ecommerce video ads are short videos created specifically for online retailers to promote their products or services.
These videos are designed to attract potential customers, showcase products in action, and drive more sales on ecommerce platforms or websites.
What is the role of digital video in ecommerce?
Digital video plays a crucial role in ecommerce by providing a visually engaging medium for product demonstrations.
A product demonstration creates an immersive customer experience, helps businesses effectively communicate their value propositions, and drives engagement and conversions online.
Key Takeaways
eCommerce videos are undoubtedly a game-changer in online shopping and digital marketing.
The best eCommerce video ads have the potential to drive sales, foster customer loyalty, and propel businesses to new heights of success.
Ready to transform your ecommerce video strategy? Book a Free Strategy Session with our team to discover how our asset-multiplying methodology can elevate your creative performance while maximizing ROI.
