SaaS moves fast—and if your product isn’t instantly clear, users move on. That’s why your explainer video isn’t just a creative asset—it’s your digital handshake.
Too often, SaaS teams pour months into development, only to struggle with messaging. Features are powerful, but without a clear story, even the best product gets overlooked.
At Vidico, we’ve helped teams at Airtable, Semrush, and Vimeo turn complex platforms into conversion-ready videos that drive clarity, trust, and trial. With over 1,200 projects shipped, we know what works—and what gets skipped.
In this article, we’ve pulled together standout SaaS explainer videos that nail product storytelling and drive performance.
Content
Top 20 SaaS Explainer Videos in 2025
1. Vidico – Spotify CTA Cards
Estimated Pricing: $10,000 – $13,000
Target Industries: SaaS, Financial Services, Non-Profit, Industrial, Seed Startups, Series Startups, Established Enterprise, E-commerce & Retail, and more
Collaborated With: Spotify, Nutrislice, Square, Airtable, Koala, Treasury Prime, Digital Ocean, and more
Objective: Product Marketing
Why It’s Worth Watching: The video introduces “Call to Action (CTA) Cards,” a novel way for advertisers [1] to engage with podcast users exclusively on Spotify.
Using a simple, minimal visual style, Vidico highlighted the key features and benefits of CTA Cards, such as eye-catching visuals, customizable text, and clickable buttons.
It is one of the great SaaS video examples to watch because the pacing and background music allow every target audience to absorb the Saas product video presented.
“An exceptional explainer video isn’t just a one-time asset—it’s the foundation of a broader strategy. By aligning the narrative with your brand’s goals, we ensure the content can be repurposed across multiple channels, amplifying its reach and ROI. This is how we help our clients maximize the value of every production.” – Evan Pirone, CoFounder and Creative Director, Vidico.
The impact of partnering with Vidico:
- Increased understanding and adoption of new ad features.
- Higher engagement from podcast advertisers within Spotify’s ecosystem
- A polished, on-brand explainer that worked across multiple marketing channels
2. Vidico – Square for Retail
Estimated Pricing: $10,000 – $14,000
Target Industries: SaaS, Financial Services, Non-Profit, Industrial, Seed Startups, Series Startups, Established Enterprise, E-commerce & Retail, and more
Objective: Product Marketing
Why It’s Worth Watching: The video introduces “Square for Retail” as a comprehensive solution to empower retail businesses to grow efficiently.
It effectively captures the attention of the target audience with a powerful statement: “Like you, your retail business is unique.”
“Square has always been one of the more forward-thinking companies when it comes to video. A quick glance of their Youtube channel is illustrative of this. What we were most impressed by, was their willingness to break out of previous creative directions and continue to push the envelope. They’ve pushed the mixed-media direction further than anyone we can think of” – Evan Pirone, Creative Director
The video effectively communicates the features of each plan using clear and concise language. The narration is straightforward and informative, highlighting the tangible benefits for SaaS companies. Overall, it presents a compelling message for why “Square for Retail” is the right choice to propel your business forward.
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3. Vidico – Airwallex
Estimated Pricing: $5,000 – $8,000
Target Industries: SaaS, Financial Services, Non-Profit, Industrial, Seed Startups, Series Startups, Established Enterprise, E-commerce & Retail, and more
Objective: Product Marketing
Why It’s Worth Watching: The video [2] addresses the challenges of cross-border transactions for businesses engaged in international trade, e-commerce, or working with overseas clients.
It effectively captures the essence of Airwallex’s core message – that it is the most reliable and powerful platform for global payments. The presentation of its features and benefits is concise yet comprehensive, making for an engaging, best SaaS explainer video.
Modern animation brings life to complex concepts, effectively demonstrating how Airwallex can streamline processes and improve efficiency in payment management. That’s the magic of a great SaaS product explainer video.
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritizing.
4. Vidico – Buffer
Estimated Pricing: $5,000
Target Industries: SaaS, Financial Services, Non-Profit, Industrial, Seed Startups, Series Startups, Established Enterprise, E-commerce [3] & Retail, and more
Objective: Product & Brand Marketing
Why It’s Worth Watching: The video features a relatable host, Erica, who shares her experience managing various tasks as a small business owner.
In the SaaS product video, Erica explains the pain points of updating websites with fresh content and highlights the simplicity of using Start Page in their website.
The Saas video animation complements Erica’s narration. Her friendly and relatable tone adds personality to the video, making it engaging and approachable. Using humor, such as referencing multiple takes, adds authenticity to the content.
5. Github
Target Industries: Enterprise, Education, Teams, Startups
Collaborated With: Stripe, Pinterest, P&G
Objective: Brand & Product Marketing
Why It’s Worth Watching: The successful SaaS video from GitHub, with a simple animation style complementing the message, ingeniously spotlights its essential benefits, features, and functionalities.
It forges an instant connection between the SaaS company and the target audience through relatable examples.
Unlike other SaaS explainer videos, the GitHub SaaS video emphasizes the platform’s universality, catering not only to developers but to all companies as software companies in the modern era.
The video creatively showcases GitHub’s significance in global software development, highlighting its role in diverse projects, from algorithms to businesses and even space missions.
6. Webflow
Target Industries: Freelancers, Agencies, Startups, Education, Enterprise
Collaborated With: Upwork, Discord, Monday.com
Objective: Brand & Product Marketing
Why It’s Worth Watching: Imagine if everyday problems mirrored the frustrations of web design—things not working, everything looking alike, elements disappearing, and stubborn components.
Webflow is a game-changer; its explainer videos are among the best in the SaaS industry. They educate potential customers and generate leads.
Suddenly, coherence reigns, aesthetics align, and the functionality you envisage materializes seamlessly. Without a thousand words, you’ll learn that by watching their impactful Saas explainer videos.
7. Slack
Target Industries: Technology, Media, Small Business, Retail, Public Sector
Collaborated With: Uber, Airbnb, NASA
Objective: Brand & Product Marketing
Why It’s Worth Watching: The video introduces Slack as a solution to these challenges.
Their Saas videos highlight Slack’s capability to consolidate various forms of communication into a single platform, making it easier to manage conversations, collaborate on projects, and share files.
Through this narrative-driven approach, the video effectively communicates with the target audience and boosts sales of the company.
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8. Zendesk
Target Industries: Enterprise, Small & Medium Business, Startups
Collaborated With: Tesco, Instacart, Lush
Objective: Product Marketing
Why It’s Worth Watching: Zendesk explainer videos are a great way to convey the entire concept of your SaaS business in 140 seconds.
The video introduces Zendesk as a comprehensive solution that effortlessly tackles customer service challenges, a SaaS video marketing strategy that your own SaaS company should adapt.
Beyond integration, the video delves into Zendesk’s ability to assimilate collaborators, knowledge articles, apps, and data from other systems.
9. Hubspot
Target Industries: Marketing, Sales, Service
Collaborated With: Undisclosed
Objective: Product Marketing
Why It’s Worth Watching: The video commences by unveiling the essence of HubSpot—an integrated solution encompassing memorable marketing, sales, and service software. It sets the stage for holistic business growth that doesn’t come at the cost of customer satisfaction.
With a comprehensive approach and a unique brand value proposition, HubSpot is one of the best SaaS product videos.
The marketing videos offer a solution and compelling story that attracts every viewer’s attention.
10. Adobe
Target Industries: Small Business, Freelance, Enterprise, Education, Home, Personal
Collaborated With: Undisclosed
Objective: Product Marketing
Why It’s Worth Watching: The SaaS animation video strategically captures the essence of Adobe’s offering by highlighting the diversity of creative tools available within the Creative Cloud ecosystem.
The animated video showcases how the suite caters to various creative needs through visually engaging whiteboard animation, from graphic design to video editing.
11. Microsoft
Target Industries: Personal, Startups, Enterprise
Collaborated With: Undisclosed
Objective: Product Marketing
Why It’s Worth Watching: The Microsoft Office App doesn’t need animated characters to provide the best explainer video.
The single video shows how their Software can benefit the end user and boost sales. The music serves as a guide, enhancing the visual experience and resonating with the viewer’s attention and emotion.
The visual and user interface takes center stage, painting a vivid picture of a future where images and SaaS videos seamlessly guide our inquiries.
12. Shopify
Target Industries: E-commerce, Retail, Sales
Collaborated With: Wildleaf, Purenectar
Objective: Product Marketing
Why It’s Worth Watching: The video opens by addressing the challenges of e-commerce conversion rates. It empathizes with the viewer’s efforts and investments in optimization strategies that might need to hit the mark.
Through engaging visuals, the video is a great example of high-quality explainer videos delivered in an easy-to-understand manner.
It highlights Rep’s multifaceted user interface abilities, from recommending SaaS products that align with visitor preferences to answering specific product-related questions and skillfully executing upsells.
The video is concise and have a positive impact for lead generation, demonstrating that Rep is the long-awaited answer to achieving brick-and-mortar-like conversion rates. You can use this strategy on your audience for video marketing your SaaS businesses.
13. Grammarly
Target Industries: Education, Enterprise, Retail, Personal
Collaborated With: Undisclosed
Objective: Brand & Product Marketing
Why It’s Worth Watching: The SaaS video starts by explaining how Grammarly’s versatility can help a user with everything from professional emails to academic essays—a great way to start any SaaS product video.
The video portrays Grammarly as the companion that ensures your thoughts are translated flawlessly into words.
The entire video is a visual ode to the creative process. It is the best tool for promoting the transformative power of crafting written content anywhere in the world.
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14. Asana
Target Industries: Marketing, Product, IT, Sales
Collaborated With: Spotify, NASA, The New York Times
Objective: Product Marketing
Why It’s Worth Watching: The video commences with a relatable message: The role of a project manager is no longer confined to a select few—it’s a possibility for anyone.
It is a great example of how a video cleverly incorporates flexibility in an engaging manner. It assures viewers and users that, with Asana, even unexpected events won’t derail their projects.
15. HootSuite
Target Industries: Publishing, Engagement, Social Commerce, Advertising
Collaborated With: Ikea, Domino’s, WHO
Objective: Product Marketing
Why It’s Worth Watching: The video opens with relatable pain points like the social media frenzy- making HootSuite’s video marketing one of the best examples of SaaS explainers.
People are capturing moments, following influencers, and building connections through screens. However, entering this social realm can feel like gatecrashing a party for businesses.
As the narrative progresses, the video introduces Hootsuite as the ultimate invitation to this digital soiree. Hootsuite’s visual storytelling beautifully illustrates how the platform levels the playing field for businesses.
16. Typeform
Target Industries: Enterprise, Health Care
Collaborated With: Airbnb, Hermes, Hubspot
Objective: Product Marketing
Why It’s Worth Watching: The video introduces a transformative platform that empowers businesses to connect with their target audience on a human level, fostering meaningful connections through thoughtfully designed digital interactions.
Unlike other SaaS explainer videos, the Typeform explainer video creatively depicts the transformation of typical forms and surveys into engaging experiences.
Visuals and whiteboard animation reinforce how Typeform’s people-friendly forms, quizzes, surveys, and asynchronous video solutions elevate digital interactions, converting them into genuine human connections.
Watch Shifts We’re Seeing in Creative to explore what’s currently working in video content.
17. Google
Target Industries: Startup, Enterprise, Personal, Education
Collaborated With: Undisclosed
Objective: Product Marketing
Why It’s Worth Watching: The SaaS promo video elaborates on what viewers and users can expect—an engaging news snippet and whiteboard animation spotlights individuals dedicated to solving global and community challenges.
Imagine starting your day with a fresh perspective—one that’s brimming with positivity and hope. It is the best SaaS product explainer video that emphasizes how these stories aren’t just about problems; they’re about the remarkable solutions individuals and organizations actively pursue.
18. SoFi
Target Industries: Finance
Collaborated With: Undisclosed & Confidential
Objective: Product Marketing
Why It’s Worth Watching: In a world where Millennials often face financial challenges, the financial video introduces SoFi as a beacon of hope, presenting a solution to one of their biggest concerns—credit card debt.
The best SaaS promotional video starts with a nod to the Millennial generation, capturing the essence of their struggles while debunking misconceptions.
It then delves into the heart of the matter—the financial burden this SaaS product explainer video further explains.
The narrative seamlessly transitions into SoFi’s role as a financial ally. It features the idea of simplifying complex financial situations, which reaches the target audience.
19. Pipedrive
Target Industries: Sales, Software, Privacy & Security
Collaborated With: Gartner, GetApp, Capterra, Gmail, Slack
Objective: Product Marketing
Why It’s Worth Watching: The video kicks off with a compelling statement—Pipedrive is not just any CRM platform; experienced salespeople design it for salespeople.
This introduction immediately establishes credibility and relevance to the target audience.
Visually intuitive, Pipedrive’s interface is highlighted as a standout feature.
The video emphasizes its role in keeping sales teams organized and focused, regardless of their geographical location. The result? Improved efficiency, strategic goal alignment, and more sales.
20. Discord
Target Industries: Personal, Enterprise, Education
Collaborated With: Undisclosed & Confidential
Objective: Product Marketing
Why It’s Worth Watching: The video gracefully begins by highlighting the essence of Discord—a unified platform that simplifies communication and collaboration within groups.It briefly introduces the software and servers, where individuals converse and connect.
The video is a great example of SaaS promotion that emphasizes its versatility. The concept of voice channels comes to life, likened to virtual gatherings where participants can converse naturally, much like friends sharing a couch.
The ability to transition from voice to video and screen sharing amplifies the platform’s versatility.
Incorporating humor, the video playfully portrays the dynamics of voice channels, from friendly debates to showcasing team collaboration.
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What’s A SaaS Explainer Video?
A SaaS explainer video is designed to help people understand Software as a Service (SaaS).
The best SaaS product videos have complex technical concepts that are simplified and presented clearly and engagingly.
They use visuals, animations, and simple language to explain how SaaS works, its benefits, and how it can benefit businesses or individuals.
The best explainer videos can be a great tool for introducing SaaS to a broad audience and making the information easily digestible.
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Why Do You Need One?
SaaS product explainer videos are essential to conveying your product’s value proposition and functionality [4]. They simplify complex technical details, engage viewers with visuals, and concisely present key points and brand identity.
Easily shareable, a SaaS product video expands your reach and infuses your brand with personality [5]. It is a powerful tool that educates potential customers and users about key features, giving you a competitive edge in a crowded market.
Ready to unlock your business’s potential through SaaS product explainer videos? Elevate your SaaS brand with captivating visuals.
Try the VidiFit Quiz today and set your company on the path to success! In just 90 seconds, you’ll gain insights into the proper video type and get a precise pricing estimate to promote your company.
Why Work With Vidico For SaaS Explainer Videos
Transparent Pricing
At Vidico, transparency is paramount. Our pricing structure is straightforward and clear—no hidden fees or surprises.
With our VidiFit Quiz, you’ll swiftly receive a precise pricing estimate tailored to your project’s needs. Count on us for honesty and integrity throughout your short video creation journey.
Clear & Compelling Videos
We specialize in producing the best SaaS product videos for tech that are both crystal clear and undeniably compelling. It communicates your message, ensuring your audience understands your story.
Paired with captivating visuals and narratives, our SaaS product videos engage viewers, leaving a lasting positive impact, generating leads, and driving meaningful results.
Proven Track Record
Our track record speaks volumes. With collaborations that include industry giants like Spotify, Nutrislice, Square, Airtable, Koala, Freshbooks, and Digital Ocean, Vidico is the go-to for exceptional video content for SaaS companies.
Join our esteemed list of satisfied clients, gather new leads, and reach target customers.
Smooth Collaboration
We pride ourselves on fostering a harmonious partnership with our clients. Our process ensures open communication, creative synergy, and a shared vision from concept to completion.
Experience a journey where your vision merges seamlessly with our expertise, resulting in SaaS videos that genuinely resonate with your audience.
Experienced Team
With a seasoned team of professionals, Vidico brings unparalleled expertise to every project. Our collective experience spans industries and creative disciplines, ensuring you can promote effectively.
Vidico is a professional video production company that can deliver impactful results for your brand.
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Tips When Crafting the Best SaaS Explainer Videos
Embrace Simplicity and Clarity
The complexity of your company’s video storyboard directly impacts viewer engagement. Avoid distractions by focusing on concise, clear statements that resonate with your audience.
Address Pain Points
Most SaaS explainer videos revolve around addressing customer pain points. Your storyline and animations should either present solutions to these challenges or highlight the repercussions of ignoring them.
Align with Your Marketing Strategy and Sales Funnel
Tailor your explainer video to align with different stages of the sales funnel. Understanding your commercial objectives enhances the video’s relevance and effectiveness for new leads.
Implement a Strong Call to Action
Every SaaS video should conclude with a clear call to action to maximize its impact and accurately measure effectiveness worldwide.
Schedule a meeting to discuss project scope, timelines, or budgets.
Keep SaaS Videos Concise
Aim for a video length of 60-90 seconds to maintain viewer engagement. Focus on delivering key information clearly and concisely.
Optimize SaaS Product Videos for Mobile
Ensure your video animations are optimized for viewing on mobile devices, as many viewers will access it on smartphones or tablets. Use responsive design and legible text for smaller screens.
Testimonials and Social Proof
Incorporate customer testimonials or reviews on your videos to build credibility and trust. Showcase real feedback from satisfied users to validate the effectiveness of your SaaS solution on social media platforms.
View Vidico’s case studies and see how we’ve helped brands like TikTok and Airtable scale their content.
FAQs
Is it easy to create a SaaS explainer video?
Creating a SaaS promo video might seem straightforward, but it’s more challenging than it looks.
While simple concepts can be explained in a basic manner, SaaS products often involve complex ideas that need to be simplified without losing their essence.
Moreover, in the past few years, animation has allowed abstract ideas to come to life visually, which can be challenging without experience [6].
Is a SaaS explainer video the same as a demo video?
No, the SaaS explainer video is not similar to a demo video. A SaaS video introduces a SaaS product’s concept and value proposition, focusing on benefits. A software demo video showcases how the product works, demonstrating its new features and functionality.
What should be in a SaaS explainer video?
A SaaS explainer video should introduce the problem it solves, highlight key benefits, use visuals to illustrate concepts and end with a solid call to action.
A SaaS product video should address business-related issues to attract potential customers and showcase brand messages. Using professional voiceover and colorful illustrations is ideal in a SaaS promo video.
What style of animation works best for SaaS explainer videos?
The animation style for a SaaS explainer video should align with your brand identity and target audience preferences. Common styles for SaaS include 2D animation, motion graphics, and screencasts with sound design.
How long should a SaaS explainer video be?
The best SaaS explainer videos typically range from 60 to 90 seconds. With this length, your SaaS videos can maintain viewer engagement while conveying essential information about the product.
Final Words
The best SaaS explainer videos are short visual presentations that explain and showcase SaaS products and their features.
Our SaaS explainer video examples use animations, graphics, and narration to simplify complex technical concepts, making them easy for a broad audience to understand.
Whether you’re a startup or an established business, Vidico has the expertise to bring your SaaS product to life through visually appealing and informative animated videos.
Don’t miss the chance to engage your audience and boost conversions with the best explainer videos. Book a free strategy session and get expert creative direction for your explainer video.
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.britannica.com/dictionary/video
- https://sell.amazon.com/learn/what-is-ecommerce
- https://www.entrepreneur.com/growing-a-business/how-explainer-videos-can-help-you-stand-out/450586
- https://www.forbes.com/sites/theyec/2022/09/16/explainer-videos-and-the-key-to-making-them-great/
- https://csmt.uchicago.edu/glossary2004/animation.htm
