You’re building something great—but here’s the harsh reality: even game-changing startups struggle if they can’t make potential customers care fast enough with compelling storytelling through startup videos. With just 8 seconds to earn attention, generic startup explainer videos won’t cut it anymore—you need video content that demonstrates your product or service value proposition, addresses complex ideas, and establishes brand identity across social media platforms before competitors do.
At Vidico, we’ve produced over 850 startup videos for tech companies like Vervoe, Parrot Analytics, and Swell, generating 1.4 billion views by transforming complex ideas into engaging videos that drive customer engagement.
In this guide, we’ll break down startup video examples featuring compelling visuals, motion graphics, and creative processes that work, reveal how to simplify complex ideas through your brand story, and show you how to create videos that establish brand identity and turn your target audience into paying customers.
Key Takeaways:
- Effective startup explainer videos combine animated videos, live action footage, and motion graphics to simplify complex ideas about your product or service
- Professional startup videos cost $5,000-$20,000+ depending on whether you need animated startup videos, whiteboard explainer videos, or live action videos with animated characters
- The best startup videos create emotional connections with target audiences, demonstrate value proposition clearly, and establish brand identity through compelling visuals
- Explainer videos featuring engaging animation and playful background music drive 3-5x higher customer engagement than static content across social media platforms
- Startup video production should run 60-120 seconds optimal length to simplify complex ideas while maintaining viewer attention with compelling storytelling
- Strategic video marketing with startup explainer videos and product videos helps increase brand awareness and communicate your startup’s vision
Content
Top 17 Startup Videos in 2025
1. Vidico – Vervoe
Average Pricing: Starts at $5000
Target Industries: Seed Startups, Series Startups, SaaS, Financial Services, Non-Profit, Industrial, E-commerce & Retail, Established Enterprise, and more
Collaborated With: Spotify, Airtable, Uber, Vimeo, Freshbooks, Square, Digital Ocean, and more
Objective: Brand Marketing, Product Explainer, Acquisition
Why It’s Worth Watching: Vervoe is a great example of the best startup videos, as it provides a candid and relatable perspective on the challenges of traditional job interviews and the potential pitfalls of relying solely on resumes and background information.
“We looked at several agencies to help us with a video, and we chose Vidico for two reasons: their explainer video quality and their willingness to move beyond the cookie-cutter approach.” – Omer Molad, CEO, Vervoe
Vidico [1] captured the frustrations and limitations faced when making a poor hiring decision. Vervoe’s AI hiring platform is designed to help businesses make confident, skills-based hiring decisions. To make this tech story resonate, Vidico partnered with Vervoe to craft a campaign that tapped into the real frustrations of recruitment. Through sharp comedy and a shared sense of “we’ve all been there,” we turned a complex AI solution into a relatable, human story—one that connected deeply with audiences while staying true to Vervoe’s innovative edge.
2. Vidico – Parrot Analytics
Average Pricing: Starts at $5000
Target Industries: Seed Startups, Series Startups, SaaS, Financial Services, Non-Profit, Industrial, E-commerce & Retail, Established Enterprise, and more
Objective: Brand Marketing and Animated Startup Video
Why It’s Worth Watching: The founder explainer video addresses a fundamental challenge in the entertainment industry—the outdated approach to evaluating content’s popularity and capturing audience attention.
The animated video project captures the limitations of traditional methods and emphasizes the significant evolution in how entertainment captures attention.
The video marketing experts and the animation team did an amazing job reaching potential customers by providing animated videos drawn frame by frame.
3. Vidico – Swell
Average Pricing: Starts at $5000
Target Industries: Seed Startups, Series Startups, SaaS, Financial Services, Non-Profit, Industrial, E-commerce & Retail, Established Enterprise, and more
Objective: Brand Marketing and Startup Demo Video
Why It’s Worth Watching: The startup pitch video showcases Swell’s commitment to enhancing customer interactions for local businesses through convenient online experiences.
Instead of using animated videos, they effectively convey the tangible benefits of Swell’s solutions by focusing on live-action footage.
The brand video is worth watching due to its innovative visual approach, effective communication of Swell’s value, calm delivery, and relevance for businesses seeking improved customer engagement.
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritizing.
4. Monday.com
Target Industries: Open Platform for Startups, Marketing, Sales, Developers
Collaborated With: Coca-Cola, Canva, CAT
Objective: Product Marketing
Why It’s Worth Watching: This acquisition video begins with a dynamic, guerilla filmmaking-style introduction that captivates the audience’s attention.
The entire video efficiently communicates essential information using exciting visuals, augmented reality, and an opening hook that draws the target audience’s attention.
The video’s pacing is fast-paced and entertaining, ensuring viewers remain engaged while absorbing the core features and the company’s mission.
5. Notion
Target Industries: Enterprise, Small Business, Personal, Education, Startups
Collaborated With: Figma, Pixar, Monzo, Slack, Nike, Toyota
Objective: Brand Marketing
Why It’s Worth Watching: The Notion startup explainer video is one of the best startup videos that most people are impressed with because the media production managed to capture the essence of Notion’s capabilities in a concise and engaging manner.
The visuals and narration work in tandem to communicate to the target audience effectively. The video illustrates the simplicity of using Notion for small businesses [2].
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6. Playdate
Target Industries: Gaming Developer, News, Apps
Collaborated With: Undisclosed
Objective: Product Marketing
Why It’s Worth Watching: This product marketing video for Playdate is worth watching due to its engaging and informative presentation of the unique features and concept of the product.
The video effectively introduces Playdate, a distinct handheld gaming device, and provides compelling reasons for viewers to be intrigued and interested.
The video effectively communicates the product’s versatility as a gaming device and a tool for creating games.
7. Digit
Target Industries: Finance
Collaborated With: Undisclosed
Objective: Product Marketing and Branding
Why It’s Worth Watching: The prospect of saving money is often avoided, yet Digit transforms this notion through its compelling animated explainer video.
The short video has seamless narration, soothing music, and minimalist design that create a sense of comfort, setting the stage for the solution to your savings dilemma.
The video’s highlight is its animation, which uses satisfying textures to create a tactile and immersive experience. Their startup pitch videos resonate and communicate to the target audience.
The animated explainer video bridges the emotional gap between understanding the importance of saving and implementing the practice.
Also read: Best Bank Commercials & Financial Ad Videos
8. Webflow
Target Industries: IT, E-commerce, Security, Hosting
Collaborated With: Discord, Dell, Dropbox
Objective: Brand Marketing
Why It’s Worth Watching: The explainer video from Webflow is worth watching as it showcases the power of their platform in a concise and engaging manner despite the complicated technology.
The video effectively highlights how Webflow empowers designers, creatives, and visionaries to build professional-grade websites without coding skills.
The evolutionary concept of the video production company is a great example of what the best startup videos should look like.
Get a quick video project estimate. Our new VidiFit quiz matches your marketing goals with the perfect video type and provides a high-level cost estimate, all in just a few minutes.
9. Dollar Shave Club
Target Industries: Health & Hygiene
Collaborated With: Undisclosed
Objective: Product Marketing
Why It’s Worth Watching: Dollar Shave Club demo videos successfully showcase the startup’s brand culture. The startup video production demonstrates a commitment to authenticity and transparency.
The startup video from Dollar Shave Club is the boldest one here. It was mainly made to get more customers (and raised a lot of money quickly).
Like the best startup videos above, the production company nailed their startup promo video by explaining the service and telling people why they should use it.
Dollar Shave Club doesn’t need monster characters because the main character’s face and dialogue give a humorous take on startup explainer videos.
10. Basecamp
Target Industries: Open Platform for Startups, Tech, E-commerce, Software Development
Collaborated With: APEX, FLIP Burger Boutique, Pixel & Tonic, Inc.
Objective: Brand Marketing
Why It’s Worth Watching: While not the flashiest, this video excels at explaining product use. Basecamp 3’s onboarding video employs screencasting to demonstrate software used by a hypothetical team.
Real-life scenarios give the features practical value to their best startup videos. The concise, informative explainer video [3] invites viewers to explore Basecamp’s tools and features.
Moreover, the explainer video is an excellent example of the platform’s value in streamlining team workflows by offering practical demonstrations of how these tools facilitate communication, organization, and collaboration.
Download a free video script to kickstart your next creative project.
11. Dissolve
Target Industries: Advertisement, Stock Photos & Videos
Collaborated With: Undisclosed
Objective: Brand and Product Marketing
Why It’s Worth Watching:
At times, startup videos can cleverly embrace a “meta” approach. Dissolve, a stock footage seller, ingeniously crafted their brand acquisition video using their own stock footage collection.
This ingenious play comments humorously on video ad clichés, making for a unique and amusing experience.
An explainer video can do an excellent job of introducing a startup company [4]. The impact is hard to put into words but undoubtedly leaves a lasting impression, especially for those seeking their services.
12. Swag
Target Industries: Open Platform for Startups and Small Business, Software Development
Collaborated With: Undisclosed
Objective: Brand Marketing
Why It’s Worth Watching: This video efficiently presents Swag as a comprehensive solution for employers and employees.
The startup promotional video shows that you don’t need to hire a few actors to create great video content that lasts 30 seconds and still increases search rankings.
Explainer videos can be direct (every producer dreams) and capture the attention of viewers interested in enhancing their work experience in a period.
13. ClickUp
Target Industries: Open Platform for Business Operations, Software Development, Marketing, Engineering
Collaborated With: Netflix, IBM, Booking.com
Objective: Product Marketing
Why It’s Worth Watching: This video effectively demonstrates the positive change brought about by using ClickUp for project management. It begins by highlighting the chaos before adopting ClickUp and contrasts it with the organized and streamlined approach afterward.
The video emphasizes the centralization of team communication and collaboration within the app to create work; such videos persuade viewers to consider using ClickUp for their project management needs.
Browse our video portfolio and discover the styles that drive performance.
14. Air
Target Industries: Creative Ops System for Marketers, Software Development
Collaborated With: Pepsi, Google, Soundcloud
Objective: Brand Marketing
Why It’s Worth Watching: Using a visual and relatable approach, the animated video offers a fresh perspective on the challenges faced during the creative process.
The video hooks viewers’ attention immediately by illustrating the chaos of managing diverse visual assets.
The narration and compelling visuals convey Air’s unique value proposition: a comprehensive platform that goes beyond traditional cloud storage, streamlining creative operations.
The video’s concise and engaging narrative effectively communicates how Air automates manual tasks, saves time, and enhances productivity.
With a clear emphasis on the platform’s innovative features and its potential to optimize workflows, this video can be helpful with not just a few companies but especially those startup businesses.
15. DialPad
Target Industries: Ai-Powered Customer Intelligence Platform for Health, Education, Retail, and Technology
Collaborated With: Uber, WeWork, IOWA
Objective: Brand & Product Marketing
Why It’s Worth Watching: Startup marketers always look for ways to optimize their processes and maximize efficiency. This video introduces Dialpad AI, a tool that simplifies work tasks by automating repetitive actions.
It is one of the greatest videos of all time as it showcases what the AI won’t do (like making coffee, doing doctor’s visits, or cleaning the dinner table) and highlights its focus on tasks that matter.
The animation video highlights customer service, endless phone calls, analyzing the nest system, control cooling, unstructured data, and sales.
The video resonates with startup marketers who want to streamline their operations in a particular order.
The humor and clear message make it a compelling watch, offering startup marketers insights into how Dialpad AI can help them manage tasks, collaborate better, and drive results [5].
This video is a must-watch if you’re a startup marketer seeking to enhance productivity and free up valuable time.
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16. Jasper
Target Industries: AI Writing Tool for Education, Small Business, Established Enterprise
Collaborated With: Undisclosed
Objective: Product Marketing
Why It’s Worth Watching: By watching the video, you’ll learn how Jasper, your AI assistant, has devoured vast amounts of online information, enabling it to craft natural and engaging content on any topic.
Product videos like this help a startup company pitch their actual assets and witness firsthand how you can ask Jasper to generate captivating captions, write high-quality blog posts, improve email responses, and so much more.
17. Twilio
Target Industries: Customer Engagement Platform for Startups & Enterprise, Marketing, Customer Experience
Collaborated With: Allergan, BGL, Vacasa
Objective: Brand Marketing
Why It’s Worth Watching: If you’re intrigued by transforming customer interactions into meaningful connections, then the Twilio Customer Engagement Platform video is a must-watch.
Their video introduces you to a world where communication goes beyond the ordinary, where every conversation is personalized, relevant, and impactful.
Through relatable examples, this great video showcases the platform’s capabilities. They redefine how a company engages with its customers in a personal, relevant, and human way.
What’s A Startup Video?
A startup or founder video is a short and engaging video that tells people about a new business. It shows what the company does and why it’s special.
The video helps the business connect with customers and get them interested in what it offers. It’s a quick and fun way to introduce the business and its products to the world.
Why Should You Use One?
Using a startup video offers numerous benefits for your business. Firstly, it provides a concise and engaging way to introduce your brand, making a solid first impression on potential customers.
These videos can explain your product, home technology, and service in a way that’s easy to understand, helping you communicate complex ideas effortlessly.
Moreover, founder videos enhance your online presence, making your brand more shareable and memorable on social media platforms.
The video makes a wonderful connection with your audience, showcasing the personality and value of the company and boosting trust and loyalty.
Discover the power of storytelling for your startup with Vidico! We specialize in creating engaging and impactful videos that bring your ideas to life.
Ready to take your startup to the next level? Start by taking our VidiFit Quiz. In just 90 seconds, you’ll gain insights into the perfect video type for your company and get a clear pricing estimate.
Why Work With Vidico For Your Startup Videos
Transparent Pricing
“The key to finding the best professional video production service isn’t just about speed—it’s about their ability to scale creative output while preserving your brand’s essence. At Vidico, we focus on aligning deeply with your visual identity and building modular design systems that give brands the agility to adapt and grow, all while staying consistent, on-brand and within budget.”— Michael Pirone, Co-Founder, Vidico
No hidden surprises. Vidico provides transparent and upfront pricing so you can plan your project confidently.
Our commitment to transparency ensures you know the cost from the beginning, allowing you to focus on the creative process without budgetary concerns.
Full Management
Experience hassle-free production with Vidico. Our comprehensive full management service handles every detail of your startup video.
We handle everything from ideation and scriptwriting to animation and final delivery. This leaves you free to concentrate on your core business, knowing that your video is in expert hands.
View Vidico’s case studies and see how we’ve helped brands like TikTok and Airtable scale their content.
Quality Control
At Vidico, excellence is non-negotiable. Our stringent quality control process ensures that every frame of your startup video meets the highest standards.
From visuals to messaging, we meticulously review each aspect to ensure that your greatest videos of all time align seamlessly with your brand’s identity and effectively communicate your message to your audience.
Your video will captivate and resonate with viewers, leaving a lasting impression.
Easy Scaling
Expand your startup’s reach effortlessly with Vidico. Our videos are designed for easy scaling, allowing you to adapt and localize content for various markets.
Whether you need to create region-specific versions or cut-downs for different platforms, our videos are adaptable and versatile.
This streamlined approach ensures that your startup’s message remains consistent while resonating effectively with diverse audiences, saving you time and resources.
Team of Experts
Collaborate with Vidico’s seasoned professionals. Our team of experts spans diverse fields, from scriptwriting to animation, ensuring every aspect of your startup video is skillfully executed.
With their collective creativity and experience, your video becomes a captivating story that embodies your brand’s essence. Trust in our experts to craft a video that resonates with your audience and drives your startup’s success.
Why Most Startup Videos Fail (And How to Fix It)
Most agencies treat startup videos like one-off creative projects. They assign a team, create something beautiful, then move on to the next client. But here’s what we’ve learned from working with hundreds of startups: you don’t need more creative talent—you need better systems.
Our asset bank methodology means every video becomes part of a larger content ecosystem. When we created Vervoe’s explainer, we didn’t just deliver one video—we built components that could be repurposed across their entire marketing funnel. It’s how startups like Swell can maintain consistent messaging while scaling rapidly without proportional increases in video production costs.
Schedule a meeting to discuss project scope, timelines, or budgets.
How To Make Your Founder Video Stand Out
- Compelling Storytelling: Craft a narrative that resonates, connecting emotionally with viewers and leaving a lasting impact.
- Unique Visual Identity: Develop distinct visuals that reflect your brand’s personality, setting your video apart from the crowd.
- Clear Message: Deliver a concise message that captures your startup’s value proposition, ensuring viewers understand your offering.
- Engaging Script: Write a script that is concise, relatable, and memorable, keeping viewers engaged from start to finish.
- High Production Quality: Invest in professional production to showcase your startup’s professionalism and build trust.
Also read: Best Startup Video Examples in Australia
FAQs
Are startup videos worth it?
Yes, startup videos are valuable tools for engaging audiences, explaining your business, and creating a memorable brand presence.
Is it easy to make a startup video?
Creating effective startup videos of all time requires planning, creativity, and expertise, often best achieved with professional assistance.
Vidico’s team of skilled professionals guides you through the process, ensuring your video effectively communicates your message and captures attention.
What is the biggest problem for startup videos?
Standing out amidst online noise and conveying complex ideas concisely are common challenges.
Vidico excels at distilling your brand essence into a compelling video, making your startup memorable and resonating with your target audience.
Final Words
The power of strategic video marketing for startups lies in creating a comprehensive video content ecosystem supporting your marketing strategy from awareness through customer engagement to advocacy.
Startup explainer videos educate broad target audiences about groundbreaking ideas you’re bringing to market, product videos demonstrate specific capabilities driving consideration, brand videos establish an emotional connection differentiating your startup’s vision from competitors, and founder videos create authentic relationships building trust with potential customers evaluating whether to engage with your core business.
Ready to create startup videos, startup explainer videos, and video content that drive measurable customer engagement and growth for your tech companies? Book a free strategy session and get expert creative direction for your startup video projects, and see exactly how professional video content can transform your brand story.
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.shopify.com/blog/what-is-a-small-business
- https://www.makeuseof.com/use-cartoon-animator-to-enhance-youtube-explainer-videos/
- https://www.forbes.com/advisor/business/what-is-a-startup/
- https://venturebeat.com/ai/dialpad-launches-generative-ai-trained-on-5-years-of-proprietary-conversational-data/
- https://www.britannica.com/dictionary/video
