You’ve got just three seconds to grab attention before viewers scroll past your content. With over 85% of people watching video every month, even great brands with amazing products often get lost in the noise because their promotional videos blend in instead of standing out.
At Vidico, we’ve helped fast-growing companies cut through that noise, not with massive budgets or celebrity endorsements, but with a systematic approach to storytelling that turns passive viewers into engaged customers. With over 850 videos produced and 1.4 billion views generated for brands like Square, Spotify, and Airtable, we’ve seen what works and why.
This guide takes a closer look at some of the most effective promotional videos out there and shares key takeaways you can use to create content that truly connects with your audience.
Content
Understanding Promotional Videos
Promotional videos are short, engaging clips designed to introduce and highlight a product, service, or brand. The primary purpose of promotional videos is to generate interest and attract potential customers. They can be used in various settings, including social media platforms, websites, trade shows, and email marketing campaigns.
There are several types of promotional videos, each serving a specific purpose:
- Explainer Videos: These are typically animated videos that break down a complex product or process into simple, understandable terms. They’re ideal for tech companies or businesses with intricate services.
- Product Demos: These videos showcase the features and benefits of a product. They can be particularly effective when launching a new product or explaining a complicated one.
- Testimonial Videos: Authentic reviews from satisfied customers can build trust and credibility. These videos feature clients sharing their positive experiences with the product or service.
- Company Culture Videos: These give a behind-the-scenes look at the company, showcasing its values and culture. It’s a way to connect on a more personal level with customers.
The Power of Promotional Videos
Studies show that promotional videos have a significant impact on customer engagement and conversion rates. According to a survey by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Moreover, HubSpot reports that 54% of consumers want to see more video content from a brand or business they support.
Promotional videos can enhance brand awareness and influence purchase decisions by offering a dynamic and engaging way to communicate with customers. They allow brands to tell their story, demonstrate their value proposition, and build a rapport with their audience in a visually compelling manner. When executed correctly, a promotional video can capture attention, stir emotion, and inspire action – all of which are key ingredients in driving sales and growth.
Sail Internet teamed up with Vidico to produce engaging promo videos designed to highlight their fast, reliable internet service in a way that resonates with real customers. Leveraging Vidico’s systems-based approach to video production, the team built a scalable content framework that delivered multiple high-quality assets. Through clear messaging and relatable storytelling, these videos helped boost brand visibility, educate potential customers, and attract more subscribers.
Check out the full case study here to see how the campaign came together.
Top 15 Promotional Video Examples to Inspire Your Next Campaign
1. Apple’s Product Launch Videos
Apple has been a leader in creating captivating product launch videos that combine sleek visuals with unique storytelling. For instance, their “Welcome Home” ad for the HomePod smart speaker featured an immersive and visually stunning short film directed by Spike Jonze.
The video tells the story of a woman transforming her mundane apartment into a vibrant, expansive space with the help of music from the HomePod. This not only showcased the product’s features but also related it to the emotional experience of transforming one’s environment through music.
See Vidico’s case studies and see how we’ve helped brands like TikTok and Airtable scale their content.
2. Dollar Shave Club’s Viral Video
Dollar Shave Club burst onto the scene with a humorous and unconventional promotional video that quickly went viral. The video featured the company’s CEO, Michael Dubin, giving a hilarious tour of their factory while explaining the benefits of their subscription service.
The video’s humor, combined with its clear and straightforward message, helped the brand gain significant attention and attract millions of customers. It serves as an excellent example of how humor can be effectively used in promotional videos to make a brand memorable and relatable.
3. Airbnb’s User Experience Video
Airbnb has used the power of video to delve into the user experience design of its app, showcasing how it caters to the needs of its users. They’ve also created content where they explore and rectify any UX/UI mistakes, demonstrating their commitment to improving user experience.
Moreover, Airbnb has produced videos featuring their Director of Experience, Katie Dill, discussing the importance of user experience design. These insights into the company’s focus on user experience help build trust with their audience. Another effective strategy used by Airbnb is creating videos that showcase real customer testimonials. For instance, a video titled “Inside the Airbnb Experience Application” provides potential hosts with a glimpse into the benefits and rewards of hosting on Airbnb, as told by an actual host.
4. Nike’s Inspirational Campaigns
Nike has long been known for its inspirational and emotionally charged promotional videos. A prime example is their “Dream Crazy” campaign, which featured a powerful narrative delivered by Colin Kaepernick. The campaign encouraged viewers to dream big and push beyond limits, irrespective of societal expectations or norms.
This emotionally resonant message, coupled with compelling visuals, made a significant impact and garnered widespread attention. Nike’s promotional videos often go beyond showcasing their products to deliver motivational messages that align with their brand ethos of perseverance, ambition, and resilience. This approach helps them connect with their audience on a deeper level, fostering brand loyalty.
5. Slack’s Explainer Video
Slack, the popular collaboration platform, has effectively used animated explainer videos to simplify and communicate their complex product to potential users. In their introductory video, they use fun animations and clear, concise language to explain how Slack can streamline communication and improve workflow in any organization.
The video emphasizes the problems that Slack can solve, such as cluttered email inboxes and disjointed team communication, making it relatable for many viewers. This approach demystifies their product, making it accessible and appealing to a broad audience.
6. GoPro’s User-Generated Content
GoPro has masterfully harnessed the power of user-generated content in its promotional videos. The company encourages its customers to share their own videos shot on GoPro cameras, showcasing the product’s capabilities in real-world scenarios.
Some of these customer videos are even featured in GoPro’s promotional campaigns, serving as powerful testimonials of the camera’s durability and versatility. This strategy not only provides authentic, compelling content for GoPro’s marketing but also fosters a sense of community among GoPro users. It’s an excellent example of how brands can leverage user-generated content for promotion.
7. Spotify’s Year in Review
Spotify’s “Year in Review” or “Wrapped” campaign is a prime example of a personalized, data-driven promotional video. Each year, Spotify provides its users with a customized summary of their listening habits for the past year, including their top artists, songs, and genres.
These personalized statistics are presented in a visually appealing, easy-to-share format, encouraging users to share their “Wrapped” on social media. This not only serves as a fun recap for users but also acts as a powerful promotional tool for Spotify, showcasing the platform’s extensive music library and its ability to cater to diverse musical tastes.
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritizing.
8. Coca-Cola’s Holiday Campaigns
Coca-Cola has a long tradition of capitalizing on seasonal trends and emotions with their holiday campaigns. Their annual Christmas ads often feature heartwarming narratives and iconic characters, like the Coca-Cola polar bears or Santa Claus.
For example, their 2020 holiday ad, directed by Oscar-winner Taika Waititi, told a touching story of a father going to great lengths to deliver his daughter’s letter to Santa. These holiday campaigns tap into the festive spirit and emotions associated with the holiday season, reinforcing Coca-Cola’s brand image as a bringer of joy and happiness.
9. Matmatch
Matmatch’s promotional video transforms a typically boring topic into a visually compelling story that explains how their platform helps find materials for product development. Through experimenting with different shapes and textures, they created a visually powerful explanation for the products they showcase, demonstrating how the right animation style gives freedom to show complex visuals that would be impossible with live-action.
10. Amazon Go
Amazon’s revolutionary promotional video introduces their checkout-free supermarket powered by AI technology. The video demonstrates the simple three-step process: enter the store, take what you want, and just walk out. Through clear visual demonstrations, it shows how sensors and AI track purchases automatically, eliminating traditional checkout lines and creating a seamless shopping experience.
11. GoFundMe Platform
GoFundMe’s promotional video gets straight to the point: their service helps people reach their dreams hassle-free. Rather than using hard sales tactics, the video guides viewers through each step of the fundraising process, reassuring them that GoFundMe provides support at every turn while using music and visuals that echo aspirations for positive impact.
12. Rare Beauty
This is a perfect example of how to use videos to communicate your brand’s core message effectively. Selena Gomez’s makeup brand uses promotional videos to convey the brand’s mission and vision in a way that resonates with its audience. Selena shares what Rare Beauty means to her and the objectives behind her company: helping people feel comfortable in their own skin. Through behind-the-scenes snippets, Rare Beauty highlights its commitment to authenticity and self-acceptance, making the audience feel connected to the brand on a personal level.
Browse our video portfolio and discover the styles that drive performance.
13. Rakuten Free Money
Rakuten’s promotional video employs two strategies simultaneously: targeting a broad audience through different scenes with various individuals, and creating emotional satisfaction around saving money with every purchase. The live-action approach helps build credibility throughout the video, successfully achieving their goal of promoting their cashback platform.
14. Xbox Series X
With impressive animations and special effects, this Xbox promotional video showcases all the games accessible with their new console. A compelling voice-over guides viewers through stunning visuals while delivering a powerful message about the incredible worlds players can access, positioning Xbox as more than a gaming console—they’re selling the ability to dream.
15. Antavo Loyalty Cloud
Antavo’s promotional video showcases their Enterprise Loyalty Cloud, making loyalty programs accessible to everyone. The message is clear: you don’t need to be a tech expert to boost your business. It highlights customer satisfaction and promises a hassle-free experience, resonating with viewers by addressing their needs directly while enhancing website engagement.
What Is a Promotional Video?
A promotional video is a strategic marketing tool designed to showcase your brand, product, or service in an engaging and impactful way. Unlike traditional advertisements that simply list features, promotional videos focus on creating emotional connections with your audience through compelling storytelling, high-quality visuals, and clear calls-to-action.
The best promotional videos don’t just inform—they inspire action. Whether your goal is increasing brand awareness, driving website traffic, generating leads, or boosting sales, a well-crafted promotional video serves as a powerful bridge between your brand’s value proposition and your audience’s needs.
These videos work across multiple platforms and touchpoints, from social media and websites to email campaigns and sales presentations, making them versatile assets in your marketing toolkit.
Why Promotional Videos Drive Growth (When Done Right)
Promotional videos are your chance to show—not tell—why your brand matters. They turn abstract value propositions into concrete emotional experiences that prospects can actually visualize.
Here’s what the data tells us: promotional videos don’t just get views—they drive action. 84% of people have bought something after watching a brand’s video, which means the right promotional content literally pays for itself.
Get your free video marketing plan tailored to your funnel and business goals.
Why Work With Vidico for Your Promotional Videos
Systematic Framework Approach
We don’t just create individual promotional videos—we build promotional ecosystems. Every video becomes part of a larger brand narrative that can adapt to new products, different audiences, and various marketing channels, maximizing your content investment.
“What makes creative content stand out is its ability to be different and unique. It’s this originality that draws attention and leaves a lasting impression because audiences are always looking for something they haven’t seen before.”— Michael Pirone, CoFounder, Vidico.
Proven Results with Leading Brands
Our promotional video frameworks have helped companies like Square, Spotify, and Airtable achieve measurable business results. We’ve generated over 1.4 billion views and consistently deliver 4x ROI on video investments through our systematic approach.
Strategic Creative Partnership
We function as an extension of your marketing team, understanding your brand roadmap and building promotional frameworks that evolve with your business. Our approach ensures consistent messaging while scaling your promotional content efficiently.
Transparent Process and Pricing
No hidden surprises or scope creep. We provide upfront pricing and clear project timelines so you can plan your promotional video strategy confidently while focusing on core business objectives.
Quality That Converts
Every promotional video we create is designed to drive specific business outcomes, not just engagement metrics. Our systematic approach eliminates guesswork while optimizing for measurable results that impact your bottom line.
FAQs
How long should promotional videos be?
The optimal length depends on the platform and the audience’s stage. Social media promos work best at 15-30 seconds, while consideration-stage content can extend to 60-90 seconds. Our systematic approach creates modular content that adapts to different platform requirements.
How do you measure promotional video success beyond views?
We track business-relevant metrics: click-through rates, conversion rates, qualified lead generation, and customer acquisition costs. Views matter less than actions—systematic promotional videos should drive measurable business outcomes, not just engagement metrics.
What makes promotional videos more effective than other marketing content?
Promotional videos combine visual storytelling with emotional triggers that create an immediate connection and recall. Our systematic approach ensures promotional content doesn’t just entertain—it drives specific business outcomes through proven psychological frameworks.
Conclusion
As we wrap up, it’s clear that a well-crafted promotional video is a powerful tool for conveying your brand’s values, vision, and commitment to customer satisfaction. Companies like Spotify, Coca-Cola, Tesla, and Amazon have demonstrated how effective promotional videos can be when thoughtfully aligned with their brand identity and audience needs.
Are you inspired to create a promotional video that captures your brand’s unique story and drives engagement? At Vidico, we’re experts in creating compelling video content that not only grabs attention but also prompts action. Whether you’re an innovative startup or a well-established brand, our team can help you craft a promotional video that resonates with your audience and effectively communicates your brand’s value proposition.
Book a free strategy session and get expert creative direction for your campaign today.
