Most B2B software buyers research on their own and shortlist vendors before they talk to sales.
A clear demo video on your homepage puts your product on that list.
Show prospects the must-know workflows up front, so they reach the call already sold, then stay engaged with feature deep-dives as they adopt more.
We’ve produced demo videos for software teams from startups to enterprise, including Airtable, Spotify, and Josys.
A produced demo video gives your sales team one asset to send before, during, and after every call, so buyers arrive at the conversation further down the funnel. EverString’s B2B SaaS explainer drove 1.8 million on-site views, a 27% customer signup lift, and 82% viewer retention.
The Vidico team exceeded our expectations, especially with their animation. They were excellent listeners — not only did they hone in on our creative needs, they really took time to understand our business in order to deliver an amazing explainer video. I definitely recommend Vidico.
We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, story, animation, process, team, and, most importantly, the educational explainer video.
Super friendly folks with a special talent for design and illustration. They really helped us go the extra mile when we needed it, which, believe me, is not unappreciated. Thanks for all you do, mates!
Very professional service with quick turnaround times to meet deadlines. Happy with the results.
A software demo video is a produced, guided walkthrough that shows your product in action: the key features, the workflow, and the outcome a buyer gets. Teams make one in four ways.
Screen recorders are DIY tools that capture your screen with a voiceover, fast and cheap with lower polish, best for quick internal or async clips.
Interactive click-through tours are self-serve HTML demos a prospect drives themselves, a fit for product-led signup flows.
Sandbox environments are a cloned version of your product that technical buyers explore hands-on during deep evaluations.
Done-for-you production is a scripted, designed video built by a production team, which is the category Vidico works in: brand-grade demos for launches, homepages, and sales enablement.
We produce every format of software demo, matched to where it runs and who watches. Product walkthroughs are a guided tour of your core workflows for the homepage or a sales follow-up.
Onboarding and how-to videos are step-by-step guides that get new users to their first win. Feature and launch demos are focused videos that show off a new release for campaigns and product launches.
Sales and pitch demos are short, high-impact cuts your team sends to prospects and champions. App and UI demos use screen-driven animation that makes a complex interface easy to follow.
A DIY screen recorder or interactive tour wins on speed, cost, and quick updates. A produced demo video wins when the stakes are higher.
Choose done-for-you production when your product is complex and hard to explain, when the moment is brand-critical like a launch or homepage hero, when sales needs a polished asset they can reuse, or when you have no in-house video team.
The trade-off is honest: a produced video costs more up front and takes longer to update than a screen recording. For a flagship demo that has to land, that polish is the point. For fast internal clips, a screen recorder is the smarter call.
The cost of a software demo video tracks four things: length, whether it’s animated or live-action, how much scripting it needs, and how many languages or markets you localize it for.
A short screen-based walkthrough is the cheapest build. A fully animated launch video with a custom script sits at the top end. Our guide to corporate video costs breaks down every format.
Vidico prices ongoing work as one flexible monthly plan with all services included, rather than a fresh quote per video. Book a free strategy session to scope your project.
Most software demo videos run 60 to 120 seconds, with about 90 seconds the sweet spot for a homepage or top-of-funnel video. Deeper walkthroughs and training videos can run up to three minutes. Viewer drop-off climbs sharply after the first minute, so lead with the core value and keep it tight.
Start with a script built around one real problem your product solves. Record a clean screen capture or build the walkthrough in animation, add a voiceover, then edit for pace and clarity. Distribute it on your homepage, in sales emails, and across social. For a flagship demo, a production team handles scripting, design, and editing end to end.
AI can speed up parts of the process, like generating subtitles, translating for new markets, and cutting long footage into short clips. It does not replace the creative brief or the final edit.
At Vidico, AI handles the repetitive layer while human directors own the brief and every deliverable, so the demo reflects your brand instead of generic output.
A demo video is a linear, produced walkthrough you watch start to finish, built for polish and brand impact on a homepage or in a campaign.
An interactive demo is a self-serve, click-through experience a prospect drives themselves, built for product-led signup flows. Many teams use both: a video to win attention, an interactive tour to let buyers explore.
Timeline depends on scope, length, and whether the video is animated or live-action. A short screen-based demo moves faster than a fully animated launch video with a custom script. The fastest way to get an accurate timeline is to scope your project on a quick call.
A good demo leads with the outcome, not a feature tour. It shows one clear workflow, uses real product footage or clean animation, and keeps the viewer focused on the value they get. The best demos are short enough to finish and specific enough that a buyer can picture using the product.
