Financial Services Video Production

Financial services video production is the making of video content for banks, fintechs, wealth managers, and insurers, from animated explainers to testimonial and brand films.

The work covers scripting, animation or live-action production, and editing, and it turns complex financial products, such as retirement plans, loans, and trading apps, into something a customer understands in under two minutes. Good finance video also accounts for compliance, so claims and disclosures hold up under review.

We build every financial video to clear FINRA and SEC review, so compliance is part of the process, not bolted on at the end.

We write scripts with fair, balanced claims, add on-screen risk disclosures that stay up long enough to read, and keep the substantiation your reviewers need under FINRA Rule 2210 and the SEC Marketing Rule. Final sign-off always stays with your legal and compliance team.

Our job is to hand them video that is ready to approve, so campaigns launch on time instead of stalling in review.

Start with agencies that have real finance work in their portfolio, not just a finance page. Review their examples the way a buyer would: did they make a complex product simple, and does the style fit your brand? Then check three things most finance teams forget to ask about up front.

First, compliance: ask how they handle FINRA and SEC review, disclosures, and legal sign-off, because a great video that fails review is worthless.

Second, cost and model: ask whether they price per project or on a monthly plan, and what a typical finance video costs, so there are no surprises.

Third, proof: ask for results from past financial work, such as views, leads, or signups, and speak to those references directly.

It also helps to ask how they run production day to day: who your main contact is, how many review rounds are included, and how fast they turn around edits when a launch date moves. If you market in more than one region, ask whether they can localize the same finance video into other languages and formats, so one shoot covers every market you serve. A strong agency answers all of this without hedging and sends a clear proposal with scope, timeline, and deliverables before you commit.

Most financial video production runs between $1,500 and $50,000 per project, depending on scope. A corporate or explainer video usually lands in the $4,500 to $20,000 range.

Priced per finished minute, animated explainers run about $3,000 to $15,000 a minute and live-action explainers about $2,000 to $8,000 a minute. Length, animation depth, and on-camera talent move the number most.

See Vidico’s full video production cost breakdown, or take the VidiFit quiz for a tailored range in under 90 seconds.

Timelines depend on the type of video and how many review rounds compliance needs. A straightforward finance explainer usually takes a few weeks, while animation-heavy pieces or multi-location shoots run longer.

Every project moves through the same three stages: pre-production for concept, script, and legal review, production for the shoot or animation, and post-production for editing and final sign-off. Building compliance review in early is what keeps the timeline predictable.

Vidico has produced video for financial and fintech brands including Unhedged, Square, Wisr, NAB, Airwallex, and Pie Insurance.

That work spans crowdfunding videos, app and product demos, brand films, and testimonial campaigns across banking, payments, lending, and insurance.

Ask us for the case studies closest to your product and audience, and we will show the results that matter to your goals.

Animated explainers use motion graphics to show things a camera cannot, such as how a payment moves or how a portfolio grows, which makes them a strong fit for abstract fintech products.

Live-action explainers use real people and settings to build trust and put a human face on a brand, which suits advice, wealth, and insurance stories.

Animation tends to cost more per finished minute because every frame is built from scratch, while live-action can be faster to shoot but needs talent and locations.

Many finance brands use both: an animated explainer for the product and live-action testimonials for proof.