Brand awareness work shows up as lift in branded search and recognition. NinjaOne’s campaign lifted branded search 20% year over year. MobileMuster’s animated commercial lifted brand recognition 31%.
We’ve generated over 1.5 billion views across 2,000+ campaigns.
We know what works, and what doesn’t.
Ever seen (and laughed) at those ads on TV for Temple & Webster, Square or The Oodie? We produced those ads.
Vidico were simply brilliant for our TVC. They’re a dual threat of artistic ability and story-telling know how. They went through pre-pro without a hitch, executed our shoot day efficiently and got through 5 rounds of edits quickly.
We are very happy with our new video content which formed a part of our larger brand campaign. Using various cuts of the video across YouTube, display, website and social media we've increased our traffic and uplift for our brand.
We looked at several agencies to help us with a video, and we chose Vidico for two reasons: their explainer video quality and their willingness to move beyond the cookie-cutter approach.
Fantastic service from top to tail from the team. We (Koala) gave them about 3 weeks to completely produce (talent, location, storyboards, alts, crew) a multichannel creative campaign and they hit it out of the park and the work resulted in our best ever view-though-rates for a YouTube campaign (and we've done a few). Michael, Evan, Ash and co are guns and you'd be smart to get in with them early before they move to LA and start shooting Nike and Apple campaigns.
A brand awareness video is video made to introduce a company to people who do not yet know it, rather than to close a sale. It carries the name, the positioning and the reason to care, and it is measured on recall and recognition instead of conversions. Brand films, TV commercials and animated brand campaigns are the common formats.
Cost tracks four things: crew size, number of locations, shooting days, and how much of the video is animated. A single-location talking-head brand video is the cheapest build. A multi-location campaign with custom animation and live-action footage is the most expensive.
Our guide to what a marketing video costs breaks down every format. Vidico prices ongoing work as one flexible monthly plan rather than a fresh quote per video.
A campaign is measured on brand lift: unaided recall and branded search volume for awareness itself, with prompted recognition, reach, impressions and view-through rate alongside them.
Bailey Nelson’s YouTube campaign moved branded search up 40%. Cascade’s B2B brand video held a 93% view rate across 1.4M+ YouTube views. Pick the metric before the shoot, because recall needs a survey and branded search needs a baseline.
Reach, impressions and view-through rate move within the first weeks of a campaign. Recall and branded search move later, because both depend on repeat exposure across channels.
Measure the shift with a brand lift study, which compares an exposed audience against a control group using pre- and post-campaign surveys, per GWI. Set the baseline before the first video ships, or there is nothing to compare against.
Brand films carry mission and positioning. Animated explainers make a complex product understandable fast. Customer testimonials borrow credibility from buyers who already chose you.
Product demos show the thing working. TV commercials and Connected TV spots buy reach against an audience that has never searched for you.
YouTube, LinkedIn, TikTok, Connected TV and your own homepage carry most B2B brand awareness spend. Connected TV is the least crowded: TASK’s Connected TV campaign held a 96% completion rate.
In HubSpot’s 2026 marketing statistics, drawn from a global survey of 3,400 marketers, short-form video ranked as the top ROI-driving content format at 49%. One shoot cuts down into 9:16 for social and 16:9 for YouTube and Connected TV.
Brand recognition is whether a buyer identifies your company when they see it. Brand awareness is whether they can recall it unprompted, without a logo in front of them.
Recognition comes first and moves faster. Awareness takes repeated exposure across channels. Recognition is measured with prompted surveys. Awareness is measured with unaided recall and branded search volume.
