For those not in tech, you may find yourself asking, what is mParticle?
The straight forward answer? It’s the fastest, most efficient platform where you can keep all your customer data in sync everywhere.
From marketing to analytics to customer support, mParticle empowers different teams to execute on their KPIs independently while holistically understanding their customer.
They’ve made the previously impossible, now simple for even the largest of enterprises.
mParticle is powering customer insights for some of tech’s biggest titans by the likes of Airbnb, Spotify and Jet.
But unlike the companies it powers, mParticle is very much B2B SAAS; this meant no global brand campaigns and no-mass audience awareness. Our role? Was to make SAAS sexy, with a set of engaging application videos that brought it’s unique software tools into the limelight.