The insights that we learned throughout the project are important, as you’ll be able to quickly iterate on design styles, illustrations, and motion graphics in a way that reduces your overall production time, and increases the final quality of your animated video content.
If you’re animating any UI in a video under 60-90 seconds, you should be simplifying close to 80% of the actual app or product dashboard. We don’t use the actual product because promotional videos move very quickly, and you’ll find that when you add components like music, voiceover and motion, that the viewing experience quickly becomes very crowded.
> Make all paragraph text rectangular vector shapes.
> Delete menus or back buttons.
> Keep text reserved for action buttons, and section headings only.
> Numbers can also be viewed as text.