Any company can dive into video marketing. Anyone can create a great video. Any video production company can create stunning corporate videos.
But do you know where the challenge lies? It is in coming up with a steady stream of unique and inspiring video ideas that can keep your audience engaged and hooked for long. No matter how talented you are, there will come a time that you will run out of amazing ideas. But don’t be disheartened — the antidote: important video playlists.
If your creative juices are already running dry, we are here to help you out. We have just the inspiration you need. Below are some of the most important video playlists that can give you new video ideas for your channel.
The Important Video Playlists to Get Your Creative Juices Flowing
Are you excited to discover fantastic ideas for your next video? If yes, then let’s get started!
- Explainer Video
Yes, we know you may already have an explainer video on your YouTube channel. But what if we told you that there’s a much more refreshing and creative way to explain your products and services to your viewers? Here are some of our important video playlists for animation:
Take your cue from this video from Wine After Coffee. Explaining the difference between abstract and reality is no easy feat, but I’m sure you will agree with me when I say that the video was able to do it very well. The animation is pretty simple, and even the background music is minimal, but the creativity in the video did the trick!
If you’re looking for a perfect explainer video idea for technology products, you may want to take a look at this one from Best Tech Explainer Animations. It has all the aspects you would ever want in an explainer video—colourful images, engaging voice-over, and comprehensive instructions explained in an easy-to-understand manner.
For those of you here that think animated videos are childish and a bit immature, every video by Everything Animated is here to prove you wrong. The line up of videos on this playlist evoke so many different kinds of feelings—sadness, desperation, motivation, triumph, joy, and more. The secret to good animated videos is a relatable character, perfect background music, a compelling storyline, and of course, quality animation.
Here’s also a range from our own portfolio to help you generate some ideas:
UI/2D Animation:
Traditional/2D Animation:
3D/2D Animation:
2. Q&A Video
Now, let’s take a break from the usual corporate videos that you see online. If you have already published an explainer video on your website or Youtube channel and it’s performing quite well, then good for you! But what’s next?
If a lot of people have already seen your explainer video, they may already have a good understanding of your products and services. But we don’t think that an explainer video can answer all of their questions. That’s why we recommend doing a Q&A video.
What you need to do is list down all of the questions that you frequently hear about your company, products, or services. You can compile the questions being asked in your comments section or business page chatbox, and answer them all in one video or a series of shorts.
3. Live Stream
Creating video content and planning events is certainly time-consuming. But what if we told you that there’s one stone that can hit these two birds? It is no other than a live stream.
If you’re having a product launch or other promotional event soon, then don’t bother coming up with unique video content because the event in itself is already a great addition to your social media pages or YouTube channel.
All that you need to do is stream the event live on your pages. By doing this, you will not only have content to post in your channels, but you also get to widen your event’s reach. You can now cater to people who are not able to attend in-person.
4. Behind the Scenes
A lot of people are intrigued as to what goes on behind the curtains, and letting them in will make them feel more welcomed. It can also establish trust since they feel like they have become a part of your company when they see how it works.
To establish a deeper connection with your audience, we recommend shooting a behind-the-scenes video. For example, it can be about giving a tour of your production plant. This is also the perfect time to show them how clean and advanced your facilities are. Another idea is to have them take a peek on how you do staff training or brainstorming sessions.
To make this video more interesting, try to incorporate the time-lapse effect. No one can say no to watching things come together in the fastest way possible. And if you’re going for retro, an old-school montage could even show off your company’s sense of humour.
5. Audience Participation Video
If you feel like you’ve not been engaging with your audience enough, it’s about time to remedy that! There is no better way to do that than to create an audience participation video where you run a contest or giveaway. The prizes will provide enough motivation and inspiration for your viewers to interact with you, and the buzz they drum up will be great for business.
6. Holiday Video
People have lots of time to spare during the holiday season, so you should take advantage. This is the perfect time for you to be seen and be heard. The best way to do that is to come up with a unique and eye-catching holiday-themed video (with your branding, of course!). If you execute this well, a spike in your traffic is undoubtedly in order. One holiday video concept that you may want to try is a roundup video to ring in the New Year. This is a video compilation of all the fun videos you have posted the entire year!
Final Thoughts
Of course, these important video playlists are designed to serve as an inspiration for you. Get an idea from them, but try to put your spin on it. Every video you produce should embody the mission, values, and aesthetic of your brand. If you are looking for a video production company that has helped some of the biggest brands (Uber, Square and AWS) grow a following, get in touch with Vidico today to see how we can help.
