Vidico helped turn that complex service story into a four-part animated series built around real customer challenges, giving sales, events, paid social, outreach and internal teams a clearer, more useful way to explain, share and sell the work. For this project, we worked with Iron Mountain’s Media & Archival Services team, which helps organisations preserve, digitise and make better use of valuable media archives.
They needed content that:
When the production ceiling lifted, the question changed. Iron Mountain's team could start from what they wanted to say, not what they were able to make. Four assets now do multiple jobs across the business at once, so each piece compounds rather than stops after a single use.
Vidico understood the creative intent, not just the brief, and that showed in how the process evolved. Review rounds got lighter as the series progressed because direction was fully internalized. By the end, the team was refining, not correcting.
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