Interactive Video Experience

Spotify Advertising

We teamed up with Spotify to launch "Format Explorer" an interactive video experience built to shift how advertisers see Spotify. Viewers pick an ad format and get dropped, point of view, into the moment it reaches a listener. From an audio platform to a full-funnel, multi-format UX for audio, video and display.

Watch our video for Spotify Advertising

We work with hundreds of tech companies, but this is one of the most modern takes on product marketing we've ever seen. It found a way to scale something deeply intimate,

Evan Pirone

Creative Director

What we made

10 ad formats brought to life
6 real-world listening scenarios
3-day live-action shoot across Melbourne
7 markets in the localised rollout

The brief

Spotify Advertising needed a flexible educational tool for two audiences at once: Enterprise advertisers guided by the sales team, and Emerging & Scaled clients arriving through self-serve.

The perception problem was clear: most advertisers use Spotify Premium and don’t understand how or when ads appear in the free experience. Format Explorer was commissioned to show exactly what these ads look like throughout a typical day for a Spotify Free user.

The idea

Let the advertiser choose the format. Then drop them inside the very moment it reaches a listener. Pick a format → POV transition → Real-world scene → Key benefits of the ad format (in context)

Where it lives

The film opens on a sleek digital interface. The viewer selects an ad format, triggering a seamless point-of-view transition into an everyday environment where that format naturally appears. Chaptered and embeddable, it lets a seller jump a prospect straight to the format that matters.

Six everyday moments

The morning café · A park picnic · Mid-workout, the gym · Cooking at home · Cleaning the house · The daily commute

Inside the build

From a three-day shoot to a global sales tool. The primary asset wasn’t a single film. It was a live-action shoot, a designed interactive layer, and a multi-market rollout. Here’s how it came together, and where it went.

POV camera rig: a helmet-mounted camera put the viewer literally inside each scene, with cutaways to keep the experience grounded and intuitive.
Location production: a three-day shoot across a real gym, café, park, city streets, a commute and a residential home — everyday settings, not sets.
Interface & motion design: a designed UI and abstraction layer stitched the live action into a single interactive, chaptered experience.
Built for global rollout: localized across multiple markets and languages so regional sales teams could deploy one asset, many ways.

The interactive layer

The live action was only half the deliverable. Vidico designed and animated the Ad Format Explorer, which is the main interface that wraps the film and turns it into a tool a seller can actually drive.

Designed UI & menu: a format selector that hands control to the viewer.
Motion & platform graphics: abstracted UI and typography animated over the footage to show each format in action.
Chaptered & embeddable: run end-to-end, or jump straight to a single format on its own.