Are you experiencing difficulty finding corporate video clients? Do you want a higher influx of projects through video production? Here’s some of Vidico’s advice on how to land a project and get some great incoming work.
To be honest, the easiest way to land a corporate video project is to be able to prove to your clients that you are a competitive and professional video producer. It means that you should be able to deliver the output required by customers within your deadline. Aside from that, your attitude towards work will also matter a lot. Clients will prefer fun and easy people to work with. By committing to your projects every single time, you are in a way helping yourself secure future projects. In this kind of business, your image plays a great role in convincing clients to sign you for the project. Recommendations of other people are what drives customers to pick a particular video company. Thus, having a solid reputation will lead to more recommendations and more projects. It is the best and tried way to develop your business.
You must understand that in video production, work is hardly stable or balanced. There are times when you are so bummed. Other times, you have multiple projects all at the same time. The work opportunity is very unpredictable. You just have to be prepared every single time to accept a new corporate video project. When you are not busy with a client, you can still find ways to open up new opportunities.
Widen Your Network
One important aspect of being in the video business is your network. It is a lot easier to have clients when you have a big group of people who believes in your work. The only to expand your network is by meeting new people now and then who are interested in the work that you do. You should go out of your comfort zone and explore every opportunity that comes your way. You can do this by involving yourself in exhibits, events and expos And like practically anything in life nowadays, there’s an app for that. It’s called Meetup, a platform that allows you to see and keep track of all the events and meet-ups that are happening around you!!
On the other hand, when you get an influx of interest i.e. whenever someone seems interested in your videos, you have to accommodate them and explain the kind of work that you do. There will always be some people who will dismiss you, but this should not stop you from trying again. Try to include specific goals that will enhance your network. Meet more people and aim to get at least five business cards or meetings from potential customers.
Put Up the Best Online Profile
With the advance technology we have today, most people rely on the internet to find the services they need. This means that you have to create an online profile that will encourage other people to get you as their video producer without even meeting you. You should make time in creating an online profile that will show your skills as a video producer. The best way to do this is to provide an online portfolio of all the past projects you have done. By seeing your work, the clients will have some idea of what to expect from you.
Maximise the use of various social networking sites by putting up a profile on every website you can get. Create a Facebook, Instagram, Twitter and YouTube accounts that will feature your videos. Signing up for a LinkedIn profile is also beneficial especially for your potential corporate clients. You must present a good first impression while providing them valuable information about yourself. Keeping all your social media accounts consistent and up to date increases the chance of people finding your account on the internet. Honesty is also imperative in your online profiles. People will eventually know about the lies you put on your online profile, and this will definitely backfire on your business. It can even cost your video production.
There are also online platforms that aim to provide you with work opportunities. Most of these sites are paid and require a percentage of the money you earn. Beware of the online platform you choose because some might be there just to earn money from you. Legitimate online platforms for work include Thumbtack, ProductionHub, and Mandy.
Direct Message, Cold Call or Email
The last and probably most aggressive way to get corporate video clients is through direct messaging, cold call or direct email. This means that you will directly approach a company or individual whom you think would need your video services and straight up pitch your company. A direct message through LinkedIn, Facebook, and other social media accounts is probably the easiest and quickest way to contact your target client. You can also choose email, but this can be most likely ignored. When you are approaching a company or individual, you should be able to exude confidence with a direct and clear information regarding what you do.