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Motion Graphics Services

Motion graphics built for B2B SaaS and product marketing teams

At Vidico, we produce motion graphics services for B2B SaaS and product marketing teams, from animated logos and motion ads to UI and data visualization. Across our B2B video and design, we've shipped 2,000+ campaigns and 1.5 billion+ views. Everything runs on monthly plans, no per-project quotes.
Trusted by 920+ brands worldwide.

Your Motion System: reusable templates that ship faster each month

A Motion System from Vidico is a library of reusable, on-brand motion templates we build for your team, so every new animated video, ad, or social cutdown ships faster than the last. A single motion project turns into 40-plus assets sized for each channel, from hero videos and paid-social cutdowns to GIFs and email banners. Because each new asset starts from a template instead of from scratch, your cost per project keeps dropping as the library grows. Our work for Hiver drove 20 million-plus YouTube impressions and 80-plus leads.

New to motion graphics? Start with a free Creative Intelligence Report, a competitive read on your creative.

Explore Our Wide Range of Motion Design Services

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Motion Graphic Design

With our design services, we turn static brand assets into dynamic motion graphics. Whether you need animated logos, icons, motion typography, or infographic animation, we combine graphic design with motion principles to deliver clear, communicative illustrations. Each element is built to match your brand system and move with intent.
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Motion Graphics Videos

Motion graphics videos are animated ads built for paid and social channels, from social feeds to display banners. Our creative team pairs strong hooks with strategic messaging so each ad earns attention and drives action, not just views. Animated ad creative can move real numbers: our work for Bambee cut cost per lead by 50 percent and returned its investment in under a month.
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Animated Videos

Animated videos go beyond motion graphics into character and story. Where motion graphics animate logos, text, and data, animated videos use characters and narrative to explain a product or brand. Our animators and art directors tailor each one to your audience and your video marketing goals, whether that is an explainer, a product story, or a brand film.

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Motion graphics for SaaS and tech brands, including Easy Agile

The portfolio below shows motion graphics we made for SaaS and tech teams, filterable by industry and video type.

Our work for Easy Agile earned a Gold MUSE Award and 4x the industry-average click-through rate. See more motion graphics examples.

How Vidico produces your motion graphics, brief to delivery

Every motion graphics project at Vidico moves through clear stages, each a cheap decision point before costs climb. We start with a brief and script, then storyboard the sequence, then lock the look with style frames. You sign off on the direction at the animatic stage, before full animation begins, so there are no surprises at the end. Delivery includes the master plus the cutdowns you need. AI speeds the repetitive layer while our creative directors own the brief and every final frame.

Book a free strategy call to map your project.

What B2B teams say about working with Vidico

Karim Zuhri

Chief Operating Officer

With Vidico, every single detail matters. They make sure everything looks clean, beautiful and very professional. Really caring about the outcome and following up, again and again, to make sure you're happy with the results. A real customer-focused team.

+ Avg. view duration 56s (93% view rate).
+ Over 1.4 million views on Youtube.

Adam Harder

Adam Harder

Senior Video Operations Manager

Vidico delivered above and beyond expectations. The comments were glowing, which simply speaks to the quality of the content. Eight months later, it still has legs; the ROI we’re getting, the cost per acquisition, and the ARPU just for the views have really been effective.

Jane Zhang

Product Marketing Manager

The Vidico team is a joy to work with -- talented copywriters and animators, seamless communication, and timely delivery despite our 14-hour time difference. Our product video came out beautifully, and we'd gladly work with Evan, Michael, and the team again.

+ 3x commercials produced and localised for USA.

Frequently Asked Questions

A motion graphics video service uses graphic design elements to craft animated content for customers and businesses.

Motion design is typically used to convey messages, tell stories, or improve visual appeal in various animation styles, videos, presentations, and digital advertising.

Motion graphics pricing depends on the length of the piece, how complex the animation is, the level of detail, and how many revision rounds you want. Simple 2D motion and kinetic typography cost less than complex 3D and heavy compositing.

Because our subscription plans reuse your branded templates, the cost per project drops as your Motion System grows. Take our VidiFit quiz for a tailored range.

Motion graphics work best for communicating complex ideas or messages in a visual and dynamic way.

Animated explainer videos are commonly used in marketing and advertising campaigns to grab attention, explain complex concepts, showcase products or services, create brand awareness, and increase engagement.

They are also widely used in educational videos, presentations, user interfaces, and entertainment media to enhance storytelling and hold viewers’ attention.

The timeline for a motion design project depends on its scope, not a fixed turnaround. The main drivers are complexity, length, the level of detail, whether you already have footage or assets, and how many revision rounds you want.

A single animated logo moves quickly. A complex 3D sequence or a multi-scene explainer takes longer. We map a realistic schedule with you during the brief, so you know the delivery date before work starts.

Motion graphics projects include marketing videos, social media content, presentations, advertisements, website designs, mobile apps, e-learning modules, and more. They are particularly effective for conveying information engagingly.

Motion graphics are typically crafted using special software such as Adobe After Effects, Cinema 4D, or Blender for video editing.

Designers use these tools to animate graphical elements, add effects, and synchronize movements with audio or video.

Motion design can be tailored to suit different audiences and goals. It is a flexible way to get a message across, whether you are reaching consumers, enterprise buyers, small businesses, or educational institutions. For B2B teams, we tune the tone, pace, and detail to how your buyers evaluate a product.

Yes, motion design is highly effective for social media marketing because it captures attention and conveys a message quickly. It is a cost-effective way to lift engagement and conversion rates on paid and organic social.

Short, punchy animations with a clear call to action help your content stand out in a busy feed, hold attention in the first few seconds, and move viewers to act.

Yes. Our video production services include full support with scriptwriting and storyboarding as part of pre-production. Working closely with your team, we shape a clear narrative and develop a story that fits your audience and goals.

Through storyboarding, we plan each visual sequence so every scene aligns with the message and moves the story forward. That planning is what keeps the final video on-brief, so it communicates your message clearly and holds attention from the first frame.

Motion graphics services include animated logos and web elements for brand identity, explainer videos that simplify complex products or services, social media animations for platforms like Instagram and TikTok, marketing and promotional videos to drive conversions, titles and broadcast graphics for professional content, UI and interactive animations for websites and apps, and data visualization turning complex information into animated infographics.

Motion graphics software includes industry-standard tools like Adobe After Effects for compositing and animation, Cinema 4D for 3D motion graphics, Blender for 3D modeling and animation, Adobe Premiere Pro for video editing, Illustrator and Photoshop for asset creation, and specialized tools like Maya or Houdini for advanced effects.

Professional motion graphics designers combine multiple software programs to create polished, dynamic animations. At Vidico, our motion designers work across After Effects, Cinema 4D, and Blender to deliver broadcast-quality results.

Common motion graphics examples include animated logo reveals and brand intros, kinetic typography videos with moving text, explainer videos with animated characters and scenes, data visualization with animated charts and infographics, social media animations and short-form content, lower thirds and title cards for videos, product demonstration animations, UI mockups with interactive elements, and broadcast graphics for television and streaming. Each example serves different marketing and communication goals.

The three main types of motion graphics are 2D motion graphics using flat, two-dimensional designs and animations, 3D motion graphics creating depth and realistic three-dimensional objects and environments, and kinetic typography focusing on animated text and letterforms as the primary visual element. Each type serves different purposes, with 2D being most cost-effective, 3D offering premium visual impact, and kinetic typography excelling at message-driven content. Most projects combine elements from multiple types. Take our VidiFit Quiz to determine the best type for your project.

Start by defining your goal, whether increasing brand awareness, explaining a product, or driving conversions. Consider the animation style you need, including 2D, 3D, or kinetic typography. Review the provider’s portfolio to ensure their style matches your brand aesthetic and quality standards. Discuss custom solutions, delivery timelines, revision policies, and project scope. Evaluate pricing models, including project-based quotes versus membership options. Talk to our motion graphics experts to discuss your needs.

Motion graphics effectively communicate brand stories by combining visual appeal with information delivery, making abstract concepts tangible through animation, maintaining viewer attention better than static content, adapting easily across multiple platforms and formats, and creating memorable brand experiences through dynamic movement and sound. Animation allows you to visualize ideas that would be impossible or expensive to film live-action. Motion graphics build brand identity and credibility through consistent, professional visual communication.

Yes, motion graphics excel at data visualization by transforming complex statistics into easy-to-understand animated charts, graphs, and infographics. Animation reveals data progressively to guide viewer comprehension, uses color and movement to highlight key insights, compares multiple data points dynamically, and makes dry information engaging and memorable. Data-driven motion graphics are particularly effective for B2B companies, financial services, healthcare, and tech companies, as they help explain complex concepts.

Motion graphics benefit virtually every industry but are especially strong for technology and SaaS companies explaining software, financial services visualizing data and investment concepts, healthcare simplifying medical information, education creating clear learning content, marketing agencies producing campaign work, entertainment and media for titles and promotions, real estate showcasing properties dynamically, and e-commerce highlighting products. Any business needing to explain, engage, or convert audiences can use motion graphics to get there.

Motion graphics enhance UI and UX through micro-interactions that provide feedback on user actions, loading animations that reduce perceived wait times, onboarding sequences that teach app functionality, transition animations that create smooth navigation flow, and animated icons and buttons that guide user attention. Well-designed UI animations make digital products feel more intuitive, responsive, and premium while improving user satisfaction and retention.

Motion graphics focus on animating graphic design elements like text, shapes, logos, and infographics, typically for marketing and communication purposes. Traditional animation tells stories through character movement and narrative, often for entertainment. Motion graphics prioritize information delivery and brand messaging over character-driven storytelling. However, modern projects often blend both approaches using animated characters within motion graphics frameworks. Motion graphics tend to be shorter, more abstract, and business-focused.

Contact our video team

Got more questions about our live-action or animated video production process? Our team is here to help with insights on process, planning and your next project.
or call us on +61 1300 127 186.

Start with a free video script 🎉

New to Vidico? You can try us out before formal engagement. Really!