You’ve spent months perfecting your product. But if your audience doesn’t instantly ‘get it,’ you risk losing them to the competition. That’s where product videos come in—bridging the gap between complex technology and clear, engaging storytelling.
For tech and SaaS brands, a well-crafted product video isn’t just a marketing asset—it’s a sales tool, onboarding assistant, and brand differentiator rolled into one. The right video can simplify intricate features, boost conversions, and help users see immediate value in your product.
At Vidico, we specialize in crafting high-impact product videos that turn complex ideas into compelling narratives—helping brands like Square, DigitalOcean, and Spotify stand out in crowded markets.
This guide highlights the top product video production companies and tips to help you choose the perfect partner. Let’s get started!
Content
Top 10 Product Video Production Agencies
1. Vidico
Average Pricing: Starts at $5000
Target Industries: Financial Services, SaaS, Industrial, Seed Startups, Series Startups, Established Enterprise, Non-Profit, E-commerce, Retail and more
Collaborated With: Spotify, Vimeo, Square, Airtable, AllTrails, and many more
Who We Are: In the dynamic landscape of digital marketing, Vidico has emerged as a leading product video production company, renowned for its ability to simplify complexity and revolutionize the video marketing process.
Our extensive portfolio boasts an impressive 1200+ video projects, an astonishing 1.4 billion video views, and the trust of over 450 satisfied customers, which underscores the excellence of our product video production company.
“At Vidico, we don’t just create videos—we craft strategies. Our product videos are built on clear, engaging narratives that turn complex features into compelling benefits, ensuring your audience connects with your message and takes action.”
Vidico is the go-to choice for global brands [1], empowering marketing and creative teams to bring their ideas to life efficiently.
If you want to get transparent pricing for our product video production services, you can use our VidiFit Quiz for free!
2. Bx Films
Target Industries: Established Enterprise, E-commerce, Information Technology
Collaborated With: Alpine, Poshmark, Narwal
Who They Are: In the bustling landscape of San Francisco’s video production scene, Bx Films stands out as a trailblazing company dedicated to making product videos that capture the attention of potential customers.
With their expertise and dedication, the product videos shape a different future in marketing, one frame at a time.
3. Kyro
Target Industries: Established Enterprise, E-commerce, Information Technology
Collaborated With: Undisclosed
Who They Are: Kyro is one of the best examples of a Southern California powerhouse dedicated to crafting content to captivate and increase conversions.
Their team develops a creative strategy that resonates and helps achieve your goals- increase sales, online presence, and popularity.
4. Rocketwheel
Target Industries: B2B, SaaS, Healthcare, Education
Collaborated With: Akamai, Telemate, Slimstock, Intel, Dell
Who They Are: Rocketwheel distinguishes itself as a company that thrives on understanding product or services.
The team made multiple video production services used for marketing strategy, and it helped businesses increase sales, showcase the benefits and key features of their products, and increase their presence on social channels like YouTube or Facebook post.
5. Veracity Colab
Target Industries: B2B, SaaS, Healthcare, Education, Business, E-commerce
Collaborated With: Adidas, Tango, Adobe, ebay, Google
Who They Are: For over fifteen years, Veracity Colab has been at the forefront of video marketing, collaborating with esteemed brands to produce diverse videos that leave a lasting impact.
With flawless project management and a client liaison dedicated to guiding you through the process, the production company ensures that your experience is like an A-lister in a Las Vegas resort.
6. Ydraw
Target Industries: Established Enterprise, Entertainment Industry
Collaborated With: Disney, Amazon, Deloitte,
Who They Are: Ydraw is a storyteller who harnesses the enchanting world of animation to craft compelling narratives that resonate with your customers and forge unforgettable brands.
With over a decade of experience, they have been dedicated to animating stories that leave an indelible mark.
Not sure what type of product video fits your brand?
Take our VidiFit Quiz—in just 60 seconds, get a personalized recommendation and pricing estimate for your perfect product video.
7. DemoDuck
Target Industries: Education, Corporate, Healthcare,
Collaborated With: Google, GoFundMe, Dropbox, FEMA
Who They Are: DemoDuck stands as a trusted ally in the realm of video production. Whether an organization requires a single video or an extensive library of video content, it all initiates from a core idea.
With an in-depth understanding of their brand, DemoDuck brings its video production expertise.
Their diverse talents encompass marketing, advertising, writing, animation, design, editing, directing, and post-production.
8. Sparkhouse
Target Industries: Transportation, Established Enterprise, Startups
Collaborated With: First American, Nissan, Honda
Who They Are: Sparkhouse is the driving force behind exceptional video production that brings your brand to life.
They possess the unique ability to create wildly diverse and captivating videos, each tailored to fulfill the user’s specific business objectives.
Their creative process is the catalyst that transforms every project into a powerful tool for accomplishing highly targeted goals.
9. Shoot You
Target Industries: Retail, Education, Finance, Established Enterprise
Collaborated With: St. Johns Grammer, Bistro Des Arts
Who They Are: Shoot You is a reliable source for professional video production and photography services.
They attract new customers through product videos that comprehensively showcase your product’s benefits and key features.
These product videos are meticulously crafted to convey product advantages, outshine competitors, and provide answers to customer inquiries—all within a single, compelling video.
10. SLON Media
Target Industries: Retail, Education, Finance Industry, Established Enterprise
Collaborated With: Playrix, Google, Epam
Who They Are: SLON Media is the driving force behind visual content production, dedicated to making and promoting visual content on a stage like the social, web, product pages, and mobile platforms.
They achieve this by crafting exceptional visual film content, delivering effective marketing strategies, and creating digital products that resonate with viewers.
What To Look For in a Video Production Company
Exceptional Product Videos Portfolio
An exceptional portfolio of produced videos showcases their creative prowess in video examples, technical expertise, and the ability to craft compelling product videos.
“A 60-second product video created by Vidico is more than just an asset—it’s a launchpad for months of content. From GIFs and stills to cutdowns optimized for TikTok, YouTube, and beyond, we make every second work harder to deliver maximum ROI.”
With their featured portfolio, you can assess whether they align with your vision and objectives, resonate with your target customers and stand out in a crowded market.
Case Study Highlight:
When DigitalOcean needed to explain their cloud computing services in a way that felt effortless, they turned to Vidico. The result? A product video that pulled in 3.7 million views and helped reduce acquisition costs—proving that clarity and creativity drive conversions. Whether your product is highly technical or designed for mass adoption, the right video can make all the difference. See how we helped DigitalOcean simplify cloud computing.
Easy Communication
Effective communication is the cornerstone of successfully collaborating with your brand and video company.
A great example of a video production company prioritizes accessible communication as it streamlines the entire process, even if they are far from your location.
They should be readily available to discuss your brand ideas, address consumers’ concerns, and adapt to your feedback.
Clear Pricing Structure of Live Action & Animated Video Productions
A reputable video production company should offer a clear, well-defined pricing structure for live-action and animated video productions.
If you want transparent and upfront pricing for your product video production service, use our VidiFit Quiz, and feel free to send us a message for free consultation.
Get a Free Product Video Audit – See how to improve your video strategy.
Why Work With Vidico
At Vidico, we don’t just produce videos—we create scalable, high-converting visual assets that fuel growth for tech and SaaS leaders like TikTok, Square, and Digital Ocean. Our unique approach blends creative storytelling with performance-driven strategy, ensuring every video maximizes impact across your entire marketing funnel.
“Vidico consistently delivers high-quality results—quickly, reliably, and at a fair price. They truly understand our business and go the extra mile to ensure our partnership is both effective and enjoyable. Whether it’s creating a unique visual identity or producing sizzles, Vidico has helped us hit key business goals and elevate our efforts.”
– Jennah Blau, Global Head of Publisher Development at TikTok
A Fully Managed, Strategy-First Process
We offer an end-to-end creative process, handling everything from concept development to final delivery—so you can focus on scaling your business while we handle the heavy lifting.
- Deep industry expertise in SaaS, tech, and enterprise brands
- High-volume creative production optimized for multiple platforms
- 10X content approach—turning one video into a full suite of marketing assets
Your product deserves a video that sells. See how we’ve helped brands like Spotify, Digital Ocean, and Square transform their messaging with high-impact product videos. Explore our case studies or book a free strategy call today!
FAQs
What is product video production?
Product video production creates compelling visual content to showcase and promote an online or physical product.
Watching a product video can resonate more with users than reading the key features in a manual. Yes, a video can help boost sales [2] and keep viewers entertained and well-informed before they purchase from your store.
From filming to editing videos, it effectively communicates a product’s key features, benefits, and value proposition of your product or service.
These videos can take various forms, such as explainer videos tailored to engage and inform the target viewer.
Why should I hire a video production company?
You should hire a production company because these professionals possess the expertise, equipment, and creative skills to produce high-quality videos that captivate and engage your audience.
They streamline the production process, ensuring efficiency and top-notch results. Paid advertising can be a sales funnel and marketing strategy, so it is best to get a creative team.
How does product video production work?
Product video production involves conceptualizing, scripting, filming, and editing videos to showcase and promote or sell a product.
It informs the target audience, helping businesses effectively convey a product’s essential features, benefits, and critical value proposition.
Key Takeaways
Product video production is a powerful tool for businesses looking to engage and inform their audience about their products.
If you’re ready to harness the potential of product video production, you can use our VidiFit Quiz for proper support and assistance.
Let us help you create compelling product videos that drive results. Contact us today and let us create the best product video production for your brand!
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.forbes.com/sites/jiawertz/2022/10/30/how-to-increase-engagement-through-video-marketing/
