SaaS Explainer Video

SaaS explainer videos
to grow your pipeline.

Tell your brand’s story in the simplest way possible and win your target’s attention. Think of explainer videos as a brief, informative, and not-boring sales pitch working 24/7 for your SaaS.
5 stars
I recommend them without reservation
5 stars
experts in the video production field
5 stars
over the moon is an understatement
See real results, created by the video production company consistently rated five-stars.

Increase leads and signups with the power of video.

Data show that landing pages featuring explainer videos have an 86% higher conversion rate.

SaaS explainer videos take the complexity out of your software leaving room for a platform that is loved and understood by your audience.

Give prospects an engaging visual showcase of
how your product works, in seconds.

Some of our best explainer videos for SaaS.

Over 700 videos produced for companies you know.

100 million views in the last twelve months.

Yeah… we kinda have a thing for video.

Project Summary

Vidico’s Involvement

A video creation process, designed for SaaS.

We have a proven record of making complexity disappear.

1. Creative onboarding: we chat and ensure we get your brand and needs from proposal to brief outline.

2. We assemble a specialist, dedicated video team: work with some of the worlds’ best illustrators and motion designers, top producers and project managers that guide you step by step.

3. From concept, to script to storyboard: our team comes up with fresh perspectives, enhance and simplify your product messaging.

4. Shooting, editing and delivery: we’ll follow with adjustments as needed, plus advice on how to efficiently and cost-effectively scale your video operations.

I was looking to do a professional explainer video without any of the traditional low-quality cartoons involved. I researched Vidico’s work and realized this was exactly what was needed to help get Taggg off the ground. The video is amazing and indeed assisted in helping us get the first 250 users on the platform.

Trevor Hatfield, Co-Founder
5/5 stars

Be inspired.

Shonal Narayan

Marketing Manager

The Vidico team exceeded our expectations. They were excellent listeners - not only did they hone in on our creative needs, they really took time to understand our business in order to deliver an amazing explainer video. I definitely recommend Vidico.

Omer Molad


We looked at quite a few agencies to help us with a video and we choose Vidico for two reasons; the quality of their work and their willingness to move beyond the cookie cutter approach and come up with something that is uniquely suited to us.

Ron Schniedermann


We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, the process, the team, and most importantly the finished product.

Explainer video FAQs.

What is SaaS explainer video?

SaaS explainer videos are marketing videos that explain your production or application to your target audience. Ideally, you should communicate clearly what your offer is about, how it can help your customers, and the product benefits. That’s where we can help.

How much should I pay for an explainer video?

Explainer videos speak to your brand identity and the quality of your products. They give prospects a clear picture of your product and set expectations. Top-quality explainer videos have the potential to turn your SaaS into an overnight success, therefore the budget you allocate for it should cover the first impression you want to give to your target audience.

Producing a quality video takes time and involves more than one layer of scrutiny. When it comes to pricing, it all depends on the creative direction you choose. Elements like length, style, turnaround time, and the experience of the video production team you partner with will influence how much an explainer video can cost. Good explainer videos can range between $5,000 to $40,000. Get an estimate of how much explainer videos cost here.

Animation or live-action?

It depends on a) your type of company, and b) the stage that your company is at. More abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating quality vision. Live-action incites more of an emotional connection, which might be an essential part of your sales and marketing strategy.

Contact our video team

Got questions? Our team is here to help with insights on process, planning and your next project.
or call us on +61 1300 127 186.
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