EverString saw a 27% customer signup increase after adding a Vidico explainer video, with 82% viewer retention.
A 60- to 90-second video turns complex software into a clear product walkthrough that your audience actually watches.
Over 450 tech brands choose Vidico for SaaS explainer video production.
Over 2,000 campaigns produced for companies you know.
1.5 billion views and counting.
Yeah… we kinda have a thing for video.
We have a proven record of making complexity disappear.
1. Creative onboarding: we chat and ensure we get your brand and needs from proposal to brief outline.
2. We assemble a specialist, dedicated video team: work with some of the worlds’ best illustrators and motion designers, top producers and project managers that guide you step by step.
3. From concept, to script to storyboard: our team comes up with fresh perspectives, enhance and simplify your product messaging.
4. Shooting, editing and delivery: we’ll follow with adjustments as needed, plus advice on how to efficiently and cost-effectively scale your video operations.
I was looking to do a professional explainer video without any of the traditional low-quality cartoons involved. I researched Vidico’s work and realized this was exactly what was needed to help get Taggg off the ground. The video is amazing and indeed assisted in helping us get the first 250 users on the platform.
The Vidico team exceeded our expectations, especially with their animation. They were excellent listeners — not only did they hone in on our creative needs, they really took time to understand our business in order to deliver an amazing explainer video. I definitely recommend Vidico.
We looked at several agencies to help us with a video, and we chose Vidico for two reasons: their explainer video quality and their willingness to move beyond the cookie-cutter approach.
We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, story, animation, process, team, and, most importantly, the educational explainer video.
The best SaaS explainer videos explain your production or application to your target audience. Ideally, you should clearly communicate your offer and generate leads on how it can help your customers and the product benefits.
At Vidico, we specialize in creating Saas marketing that captivates your audience from the first second.
Good explainer videos can range between $5,000 to $40,000. It speaks to your brand identity and the quality of your products. They give prospects a clear picture of your product and set expectations.
The best explainer video is a great example of a marketing strategy that can potentially turn your own Saas company into an overnight success.
It depends on a) your type of company and b) the stage that your company is at. As a great example, more abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating quality vision. Live action incites more of an emotional connection, which might be essential to your sales and marketing strategy.
SaaS explainer video production creates short, animated videos that simplify complex software into easily understandable and engaging content. The process includes scriptwriting, storyboarding, custom visual design, animation, professional voiceover recording, and sound design. These videos explain your software’s value proposition, demonstrate functionality, and drive customer conversions by making technical concepts accessible.
The production workflow includes scriptwriting that focuses on solving customer problems, storyboarding to map out the video’s flow and transitions, visual design creating custom graphics and UI mockups that match your brand, animation bringing the storyboard to life using 2D, 3D, or motion graphics, and voiceover and audio recording with professional narration plus background music. Final editing and revisions ensure the video aligns with your goals.
SaaS explainer videos simplify complex concepts into digestible content that non-technical audiences can understand quickly. They increase engagement by capturing attention with compelling visuals and storytelling. Videos boost conversion rates by helping prospects better understand your product’s value before they sign up. They also build brand awareness and leave lasting impressions on potential customers. Studies show video content dramatically outperforms text for SaaS products.
Visual design is critical for SaaS explainer videos because it transforms abstract software concepts into concrete, understandable imagery. Custom graphics, characters, and illustrations must match your brand identity while clearly communicating your message. Incorporating UI and UX mockups of your software’s interface is essential for demonstrating actual functionality. Strong visual design increases viewer comprehension, maintains attention, and makes your software feel more accessible and user-friendly. Take our VidiFit Quiz to explore visual styles for your SaaS video.
Scriptwriting is the foundation of effective SaaS explainer videos. A well-crafted script simplifies complex features into clear benefits, focuses on how your software solves specific customer problems, maintains a concise narrative that respects viewer attention spans, and uses language your target audience understands rather than technical jargon. The script drives every other production decision from visuals to pacing. Poor scripts result in confusing videos regardless of animation quality.
Yes, incorporating UI and UX mockups of your actual software interface is crucial for SaaS explainer videos. Showing real interface elements helps viewers visualize themselves using the product, demonstrates actual functionality rather than abstract concepts, builds credibility by proving your software exists and works, and reduces the learning curve for new users. Interface demonstrations should be simplified and animated smoothly to highlight key features without overwhelming viewers. Book a free strategy session to discuss showcasing your interface.
Popular animation styles for SaaS explainers include 2D animation for clean, modern aesthetics, motion graphics for data visualization and abstract concepts, 3D animation for product depth and realism, kinetic typography for text-driven explanations, and screen recording with animated overlays for actual software demonstrations. The best style depends on your brand, audience, and message complexity. Most SaaS companies prefer 2D or motion graphics for their versatility and cost-effectiveness.
SaaS explainer videos should typically be 60-90 seconds to maximize engagement and conversions. This length allows you to explain your core value proposition, demonstrate 2-3 key features, and include a clear call-to-action without losing viewer attention. Longer videos of 2-3 minutes work for complex enterprise software that requires more explanation. Videos over 3 minutes risk a significant drop-off unless serving specific purposes like detailed tutorials. Schedule a meeting to determine the optimal length for your SaaS product.
Professional voiceover adds credibility, personality, and clarity to SaaS explainer videos. The right voice talent conveys your brand tone, whether authoritative, friendly, or innovative, explains complex concepts clearly without sounding robotic, maintains viewer engagement through pacing and emphasis, and creates an emotional connection with your audience. Voiceover should enhance visuals without overwhelming them, and background music plus sound effects should support without distracting from the core message.
SaaS explainer videos increase conversions by reducing confusion about how your software works, building trust through professional presentation and clear communication, addressing customer objections proactively, demonstrating real value and outcomes rather than just features, and creating emotional engagement that text cannot achieve. Landing pages with explainer videos see significantly higher conversion rates compared to pages without video. Videos help prospects make confident purchase decisions faster.
Take a 1-minute quiz to see your estimated project cost — tailored to your goals.
