One of the most effective ways to attract top talent and build a positive company culture is by showcasing the experiences of your current employees.
Employee testimonial videos provide an authentic, unfiltered view of your company from the perspective of those who know it best – your employees. These testimonials can significantly enhance your employer brand, increase trust, and foster a sense of community among potential recruits.
A survey conducted by Glassdoor reveals that 79% of job seekers consider employee testimonials and reviews before making a decision about where to work. This demonstrates the considerable influence these testimonials have on a potential employee’s perception of your company.
By highlighting the positive experiences of your employees, testimonial videos can help you not only attract but also retain the best talent in the industry.
Let’s dive into some of the best examples of employee testimonial videos that you can draw inspiration from for your organization.
Understanding Employee Testimonial Videos
Employee testimonial videos are short clips where employees share their experiences working for a company. They provide potential candidates with a glimpse into the company’s work culture, values, and environment. These videos can range from sharing day-to-day experiences to discussing professional growth opportunities within the organization.
The goal of these videos is to provide an authentic perspective of what it’s like to work at the company. They allow potential candidates to envision themselves in the shoes of current employees, thereby making your company more relatable and appealing.
Key Elements of a Successful Employee Testimonial Video
- Authenticity: The most effective testimonial videos are those that feel genuine and unscripted. Let your employees speak in their own words about their experiences. This authenticity resonates with viewers and makes the testimonial more believable.
- Diversity: Showcase a variety of employees from different roles, departments, and backgrounds. This diversity reflects an inclusive workplace and helps potential candidates find someone they can relate to.
- Storytelling: Encourage employees to tell their personal stories rather than just listing benefits or talking about generic experiences. Stories create an emotional connection with the viewer and make the testimonial more engaging.
- Clear Message: Each video should have a clear and concise message. Whether it’s about career growth, work-life balance, or company culture, make sure the message is clear and easy to understand.
- High-Quality Production: While the content of the testimonial is crucial, so is the quality. A well-produced video reflects positively on your company and keeps the viewer engaged.
- Call to Action: End the video with a clear call to action, such as visiting your company’s careers page or applying for open positions. This guides potential candidates on what to do next after watching the video.
10 Best Employee Testimonial Video Examples
1. Google: Life at Google
Google’s employee testimonial videos are a masterclass in authenticity and diversity. They feature employees from different departments, roles, and locations, providing a comprehensive view of the company culture. In these videos, employees discuss their work, the impact they make, and the opportunities for learning and growth they’ve experienced at Google.
The key takeaway from Google’s testimonial videos is the importance of showcasing diversity and inclusivity within the organization. By highlighting a range of experiences and perspectives, they make the company more relatable to a broader audience of potential candidates.
2. Starbucks: Partner Stories
Starbucks uses its ‘Partner Stories’ series to take viewers behind the scenes, sharing personal and inspiring stories from their employees (referred to as ‘partners’). These videos effectively illustrate the company’s commitment to its employees, showcasing how Starbucks supports their dreams and aspirations, both within and outside the workplace.
The main lesson from Starbucks’ testimonial videos is the power of personal storytelling. By focusing on individual stories, Starbucks creates an emotional connection with viewers, making the testimonials more engaging and memorable.
3. Microsoft: Employee Stories
Microsoft’s employee testimonial videos stand out for their focus on innovation and impact. Employees talk about the cutting-edge projects they’re working on and the difference they’re making through their work. These videos not only highlight the exciting opportunities at Microsoft but also align with the company’s mission to empower every person and organization on the planet to achieve more.
The key takeaway from Microsoft’s testimonials is the effectiveness of aligning employee stories with the company’s mission and values. This alignment helps to build a strong employer brand that resonates with potential candidates who share similar values.
4. Apple: Employee Perspective
Apple’s employee testimonial videos offer a glimpse into the life of employees working in various roles and departments. From engineers to retail associates, employees share their experiences and perspectives on working at Apple. The videos are sleekly produced, aligning with Apple’s reputation for high-quality design.
The main lesson from Apple’s testimonial videos is the importance of maintaining brand consistency. The high production value of the videos reflects positively on Apple and mirrors the quality and design aesthetics the brand is known for. This consistency helps to reinforce Apple’s employer brand and attract candidates who identify with its values.
5. Amazon: Meet Our Employees
Amazon’s “Meet Our Employees” series showcases the diverse experiences of their employees across different roles and locations. The videos offer insights into the wide range of opportunities at Amazon, from working in operations centers to being part of their senior leadership team. They also highlight the supportive culture and training programs that meet employees where they are.
The key takeaway from Amazon’s testimonials is their emphasis on diversity and growth opportunities. By showcasing a wide range of roles and career paths, they attract a broad spectrum of potential candidates. Their focus on training and support also communicates their commitment to employee development, which is a major draw for talent.
6. Adobe: Adobe Life
Adobe’s “Adobe Life” series provides a window into the company’s culture and values. The videos feature employees talking about their experiences with Adobe’s products, their passion for creativity, and the supportive and inclusive environment at Adobe.
The main lesson from Adobe’s testimonial videos is the importance of aligning employee stories with the company’s mission and values. By highlighting how employees’ work ties back to Adobe’s focus on creativity and innovation, they build a strong employer brand that resonates with potential candidates who share similar passions.
7. LinkedIn: #InItTogether Campaign
LinkedIn’s #InItTogether campaign features stories from members around the world, showcasing how they’re using LinkedIn to drive their careers forward. While not strictly employee testimonials, these videos effectively communicate the value of LinkedIn’s platform and its impact on individuals’ careers.
The key takeaway from LinkedIn’s campaign is the power of user-generated content. By featuring member stories, LinkedIn not only showcases the value of its platform but also builds a community around shared career aspirations and experiences.
8. Salesforce: Ohana Culture
Salesforce’s “Salesforce Ohana Culture” videos focus on their unique approach to building a corporate culture that feels like a family – the ‘Ohana’. The series features employees from various departments discussing how Salesforce’s culture of trust, transparency, and equality impacts their work and personal growth. It highlights initiatives like volunteer work, inclusive hiring practices, and a supportive work environment that prioritizes employee well-being.
The main takeaway from Salesforce’s employee testimonials is the emphasis on a nurturing and inclusive culture. Salesforce’s commitment to creating an environment where employees feel valued and part of a larger family attracts those who are looking for more than just a job. This focus on culture and community involvement is particularly appealing to candidates who prioritize corporate social responsibility and a supportive work environment.
9. Zappos: Inside Zappos
Zappos’ employee testimonials focus on their unique company culture that emphasizes exceptional customer service and a fun, family-like work environment. Employees share experiences about Zappos’ supportive atmosphere, opportunities for personal and professional growth, and the company’s commitment to employee happiness and well-being.
This example shows how a company’s dedication to creating a positive and nurturing work environment can attract candidates who value a strong company culture and personal development.
10. Airbnb: Meet the People of Airbnb
Airbnb’s “Meet the People of Airbnb” series is a collection of stories from their employees around the world, providing an intimate look into their day-to-day lives, diverse backgrounds, and the values they bring to their work. The series showcases the people behind the brand, highlighting their passion for creating a world where anyone can belong anywhere. It reflects the company’s commitment to fostering an inclusive and diverse workplace.
The key takeaways from this series are Airbnb’s dedication to diversity and inclusion, and its strong culture of belonging. By showcasing the diverse experiences of their employees, Airbnb sends a strong message about its commitment to inclusivity. This makes it an attractive employer for potential candidates seeking a diverse and inclusive work environment where they can bring their whole selves to work. Furthermore, the testimonials also emphasize the sense of purpose that employees find in their work, making Airbnb appealing to those who are looking for meaningful work.
The importance of creating meaningful and engaging employee experiences cannot be understated. As evident from the examples of Tesla, IBM, and Airbnb, companies that invest in their employees’ experience not only attract top talent but also foster a workplace culture that encourages innovation, inclusivity, and a shared sense of purpose.
At Vidico, we understand the power of storytelling in showcasing your company’s unique employee experience. Our expert team is dedicated to helping you create compelling employee testimonial videos that capture the essence of your brand and resonate with your audience. If you’re looking to celebrate your team and share their stories with the world, we can help you bring those stories to life in a way that is authentic, engaging, and impactful.
Visit our website to learn more about our services and start creating your best Employee Testimonial Video today. Your employees’ stories deserve to be told, and we are here to help you tell them.