Five formats cover most B2B promo work: a launch film that introduces the product, a brand campaign that builds recognition, paid social cutdowns sized for feed and Shorts, an event or trade show loop that plays without sound, and a product demo that shows the software working. Intelliworx ran a paid YouTube promo with us and cleared 1M+ ad impressions.
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We focus on grabbing attention and on crafting stories that deliver measurable outcomes. We’re dedicated to making sure your message resonates and drives impact with the buyers you sell to. The success stories in our portfolio show what that looks like, and Modisoft reached 870K+ users with a 5% LinkedIn click-through rate.
We specialize in transforming your ideas into promo video that holds attention in a paid feed. Whether you want to launch or showcase products, increase brand awareness, or tell a complex story, our award-winning team turns one campaign into 40+ assets sized for every channel you run.
Our creative team crafts the video’s visual and audio elements to resonate with your buyers. With Vidico, your promo runs on paid social, YouTube, Connected TV, and trade show screens.
Get your Creative Intelligence Report A free breakdown of the creative your market is already running, back to you in 48 hours.
With Vidico, every single detail matters. They make sure everything looks clean, beautiful and very professional. Really caring about the outcome and following up, again and again, to make sure you're happy with the results. A real customer-focused team.
+ Avg. view duration 56s (93% view rate).
+ Over 1.4 million views on Youtube.
Vidico delivered above and beyond expectations. The comments were glowing, which simply speaks to the quality of the content. Eight months later, it still has legs; the ROI we’re getting, the cost per acquisition, and the ARPU just for the views have really been effective.
The Vidico team is a joy to work with -- talented copywriters and animators, seamless communication, and timely delivery despite our 14-hour time difference. Our product video came out beautifully, and we'd gladly work with Evan, Michael, and the team again.
+ 3x commercials produced and localised for USA.
In a promotional video, you say what the product does, who it is for, and what the viewer should do next. The focus should be on one problem your buyer already has, one feature that solves it, and one clear ask at the end, whether that is booking a demo, starting a free trial, or signing up.
An effective promo video follows five beats: a hook in the first three seconds, the problem, the solution, the proof, and the call to action.
Powerful campaigns land the hook before a viewer scrolls, name a result rather than a feature, and close on one action, which is what separates a promo that performs from one that only looks good.
A paid promotion video is video content, live action or animation, distributed through paid advertising channels to reach a wider audience.
Those channels include paid social, YouTube, Connected TV and OTT, display networks, and your own website and landing pages, where you pay to put the video in front of a targeted audience.
Paid video campaigns aim to increase visibility, drive traffic, and convert viewers into buyers.
To market a promotional video campaign effectively, you should start by identifying your target audience and the platforms where they spend their time.
Use a mix of organic and paid distribution, including paid social, email, YouTube, Connected TV, and trade show screens. Cut the video into platform-specific versions and refresh them as the creative fatigues.
Promo video cost depends on three things: how long the video runs, whether it is animated or live action, and whether you need one video or ongoing production.
A short social cutdown and a live action brand film sit at opposite ends of that range. Ongoing production runs on flexible monthly plans starting around $5,000 per month, with every format included.
Our promo video pricing breakdown walks through cost by length, style, and market, and the pricing quiz returns a range for your project in about a minute.
Promotional video length follows the placement. Paid social promos run 15 to 30 seconds, because the feed rewards a fast hook. A website hero video runs 30 to 60 seconds.
A product demo or walkthrough runs 1 to 3 minutes, since the viewer has already chosen to watch. Trade show loops run 1 to 2 minutes and need to work with the sound off.
Use animation when the product is software or the idea is abstract, because animation shows what a camera cannot. Use live action when the product is physical or the story depends on people. Use motion graphics when the point is data, pricing, or a feature comparison.
We produce all three in house, so the format follows the brief instead of following what one vendor happens to make.
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Most video companies sell one project at a time. At Vidico, each campaign builds a reusable template library, which is why teams working this way cut time to market 40 to 60 percent once the system is in place.
